Sales Ramp: 3 Irrefutable Signs That You Need To Fire Someone

Robin Robins Entrepreneurship, IT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing

Here’s a real e-mail I received from a client this week: “Robin, do you think not hitting sales quota for the past year is a reason to let my salesperson go?” Don’t laugh – we’ve ALL kept an employee long past their expiration date. On several occasions I made the mistake of keeping someone with the hopes that they – …

The Dos And Don’ts Of Marketing Your MSP In An Unstable Economy

Robin Robins IT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing, Technology Marketing

Right now, the economy is being upended and many of you are worried the COVID-19 pandemic will destroy your business. Unfortunately, this is not the first time I have faced this in business. NOTE: Before I go on, I’ve done a free webcast on “How To Avoid Losing Clients And Still Market Your MSP During The COVID-19 Crisis.” You can …

The Secret To Positioning Your MSP

Robin Robins IT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing, Technology Marketing

While there certainly IS a play for simply stating who you want as a client (as in the photo here), successful lead generation requires an irresistible offer and GREAT PROMISE to work. Most businesses do NOT make such a promise in their marketing and selling activities and suffer from suppressed response rates and less-than-stellar results. Such a promise puts your …

Create Your Own Luck By MSP Marketing With GREAT Client Testimonials And Success Stories

Robin Robins IT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing

Here’s a question: When was the last time you added a fresh new case study or testimonial to your website? To your Google reviews? To your Shock-And-Awe box? One thing you ought to be constantly paying attention to is the quantity and quality of reviews and testimonials you’re getting. Clients in B2B ventures often don’t think to give reviews. Home …

The Most Effective Lead Generation Formula

Robin Robins IT Marketing, IT Sales, Managed Services, MSP Marketing

Problem. Agitate. Solve. The above is the oldest and still one of the most effective lead generation formulas. More specifically, identify a highly irritating problem, anxiety, worry or frustration your clients have. Next, AGITATE it. Make them FEEL even more annoyed, frustrated and worried about it – and THEN offer the solution to the problem. As I’ve long taught, effective …

How To PROFITABLY Show A Little Love To Break-Fix Clients

Robin Robins IT Managed Services, IT Marketing, Managed Services, MSP Marketing

It’s the month of love! Every month I answer a couple of questions from new members in our monthly newsletter and was reflecting on one about what almost every MSP and IT services owner tries to avoid – the “cheap” break-fix client.  This client had gotten enough requests to begin questioning if he was overlooking an opportunity. Read on for …

How To Stand Out In A World Of Fake “Experts”

Robin Robins IT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing, Technology Marketing

The other day a marketing publication featured an article titled “What To Do If Your E-mail’s Been Hacked.” These “experts” said that if your day was “disrupted” when you discovered you had infected all of your clients and friends with a virus due to them receiving an e-mail from you, you should “be proactive and send another e-mail to apologize …

The Quality You Need To Look For In Any Person You Hire

Robin Robins IT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing

When MSP and IT services business owners open their business, it’s usually because of their love of the tech work. The aspects of running the business, including marketing and managing staff often come later…and at a price. So this week, I wanted to share a good question about employees that comes with a direct answer. Hiring the wrong people is …

Use This Strategy To Grow Your Business In 2020

Robin Robins IT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing

[vc_row][vc_column][vc_column_text]As you read this, resolutions are being broken all around you. Maybe you’ve broken a few yourself already. I’ve already shared that I think we should set goals and make plans to work toward them year-round, but if you’re feeling that new year motivation and want to channel it towards a strategy that will grow your business, you’re in the …