Here’s a question I often get: “At what point should you stop marketing to someone on your list?” My personal opinion is that you never stop unless they specifically tell you to stop, give you reason to believe they will never buy from you or they give some...
5%…15%…80% Assemble any population. Randomly poll 100 business owners in your area in the IT industry. Look at your client base. Your employees. Your entire circle of friends. 100 sales people. Athletes or artists. Any small town. Your town. All the clients you serve. Here’s what you’ll find:...
I’m looking to hire an expert on creating, selling and delivering disaster recovery plans (not just backup services) to small and medium businesses. I would pay for these consulting services, but don’t know what amount of time and involvement it would require; that will be part of the...
Just recently I hired a personal trainer (a.k.a. “Mean Old Luke”). Nothing too surprising here EXCEPT that I’ve been a member of two gyms in this area, one for 2 years and the other for over 4 years—both who sell personal training. Yet neither of them has ever...
Vince Lombardi loved to talk about the concept of the second effort. In fact, it’s the basis of a short sales training movie created in 1968 that is still showed to sales teams in training programs today. Lombardi is famous for showing his players football clips of receivers...
This is a continuing series of posts of my top 8 New Years Resolutions for IT Marketers. This is part 3 out of a 4 part series… If you haven’t read them yet, make sure to check out Part I and Part II from last week. New Years...
As many of you know, back in October I flew out to LA to attend a private, 1-hour brainstorm session with Richard Branson, the 261st richest person on the planet (according to Fortune Magazine). This meeting was organized by Joe Polish who runs the Master Mind group I...
