Client Case Studies

Boosting Our MRR By $7K And Our Revenue By $226K In One Short Year!

Posted On October 11th, 2019
Heather Hamby

Heather Hamby,
McCartys IT

Losing a client worth $1,200 in MRR early in the year was a reminder that we were going to have to step up our game. And we did! Today, we religiously mail out our printed McCartys IT Newsletter to all of our customers and leads. As for direct mail campaigns, the Bad Date letters were a big success for us. Plus, we won a new product sale from our TechTip e-mail campaign. We do have quite a few customers saying how much they like the TechTips!

I love holiday-themed campaigns. Our Halloween campaign included rubber skeletons, which earned us so much feedback. Everybody loved them, and we got one appointment from this campaign.

We have our Shock-And-Awe boxes ready, and we send one before every meeting with a potential client. They love them! It is so cool to walk into someone’s office and see our box. One of our clients was gushing over the hassle-free book we authored. It was great to see such enthusiasm from the customer. Read full article and comment →

BEFORE The Toolkit, We Totaled $1.9 Million In Revenue In SIX Years – AFTER The Toolkit And Producers Club, We Totaled $3.8 Million In Just FOUR Years!

Posted On October 11th, 2019
Stuart Bryan

Stuart Bryan,
I-M Technology

For 10 Years, Our Marketing Basically Consisted Of Hope And Yellow Pages

My father and I started I-M Technology in 2003 after I was laid off from a large IT firm. We started the business doing what I was familiar with – selling products and doing break-fix work. I would handle sales and service, and my father was in operations. Who were we targeting? Basically anyone with a pulse and a checkbook.

A few years later, we started offering managed services because I wanted to offer a more consultative and proactive relationship to our clients. We simply weren’t doing a good job at landing new accounts. Our marketing model was hiring inside sales reps, asking for referrals and, sadly, Yellow Pages advertising. Our revenues slowly crept up, but we remained a company with one to two employees STUCK at under half a million dollars in gross revenue. Read full article and comment →

After 3 Years With Robin, We Are STILL GROWING! 2 Years Ago, We Had 32% Growth – Last Year We Had 20% Growth, Added 16 Clients And TRIPLED Profits!

Posted On October 11th, 2019
Adam Pittman

Adam Pittman,
Computerbilities, Inc.

The Year Of Controlled Growth

Two years ago, Computerbilities grew 32%. Sure, any growth is positive for a business, but there were unintended consequences. Coming into last year, it needed to be the year to control growth, focus on nailing down our processes and learn ways to become more profitable.

I never really had a formal sales process. When a prospect called, I simply went on the sales call and had a conversation with them. Sometimes I would even fix issues they were having in the very first meeting. This was enough to close some business, but not enough. What I was doing worked well enough to keep my doors open, but not well enough to grow. Read full article and comment →

Robin Reignited My Passion For Marketing And It Worked To The Tune Of $513,166 In Gross Sales And $149,804 In Net Profits!

Posted On October 7th, 2019
Peter Verlezza

Peter Verlezza,
SMB Networks, LLC

Admittedly, I Became Fat, Dumb And Happy

I’ve been working with Robin Robins and been a Producers Club member for over 10 years now. Before discovering Robin, SMB Networks wasn’t profitable and didn’t have any reliable ways to attract new clients. Her marketing strategies and campaigns helped us to break free from the world of break-fix to become a reputable MSP targeting the medical niche. Before we knew it, we were setting records year after year, like growing our business by 40% in one year and increasing our monthly recurring revenue by over 25% in consecutive years. By implementing Robin’s marketing, our business has become profitable, scalable and easier to manage.

I’ll admit it, after years of consistent growth, I got complacent. I really treasure my involvement in Producers Club as a mentor, coach, clown, etc. I am well versed in the ways of marketing, but over the years I became fat, dumb and happy just doing what I was doing in my business. My business was practically running itself, and I was just fine with what I was bringing in. I got to vacation several times a year and just enjoy my life, so I was good with the status quo. (Just don’t tell Robin.) Read full article and comment →

Consistency In Marketing Drove Our Monthly Recurring Revenue From $12,434 To $18,263 Per Month… A 46% Increase!

Posted On October 7th, 2019
Maria Partridge

Maria Partridge,
Lotus Management Services

Feeling Stumped Is NOT An Option

It’s not magic. You don’t wake up every morning knowing exactly what to do and watch as your sales numbers take off like a rocket. We had doubts. We were overwhelmed. We agonized over whether we were doing things correctly. At times, I wonder what I can possibly contribute to our fellow Producers Club members that can further their companies as well as our own. But feeling stumped is not an option.

This year has been a personal challenge; however, we are amazed by the support we’ve received from Robin’s community and even our clients. The transformation in our company’s growth just by attending a two-day seminar in Orlando and then later in Dallas has been gratifying. I can tell you that the support and input from the Producers Club weekly meetings just ties everything together for us. Read full article and comment →

Robin’s Workshop Sparked $4,595 A Month And $70K In Project Work!

Posted On October 7th, 2019
Eugene Hastey

Eugene Hastey,
CG Tech Services, Inc.

Working 90 HOURS A WEEK Just To Keep My Company From Shrinking!

I started CG Tech Services in 2004 as a one-man band. For a couple of years, it was just me running around doing everything…all the tech work, keeping up on technology and finding time to do the admin work. For a couple of years, we grew steadily through word of mouth. We’d take whatever work we could get and happily billed our hours, not knowing anything about managed services, target markets or USPs. Ignorance is bliss sometimes.

Eventually, ignoring marketing catches up with you. In 2008, as the Great Recession took hold, it hit us like a ton of bricks. We lost several architecture and construction clients, while our other clients didn’t have available funds for projects. We struggled. I was working 90 HOURS a week just to keep the company from shrinking! I was making less than EVERYONE on my team!

During the tough times of the recession, I gave myself until the end of 2012 to turn my business around. Otherwise, I was going to have to give up and close the doors. I couldn’t keep working 90 hours a week making as little as I did. Read full article and comment →

From Being Content As A One-Man Band And 99% Break-Fix To Increasing MRR By $28,000 And Shifting To 80% Managed Services!

Posted On October 1st, 2019
Mario Zaki

Mario Zaki,

Early Lessons In Self-Sufficiency

When I was only three years old, my father passed away. It was just my mother and me for all of my childhood. To this day, my mom has been my hero and continues to be the strongest person I know. She taught me how important it is to work hard and leave everything in God’s hands. And boy, did she work hard! From restaurants to warehouses to factories, she has always worked demanding jobs for little pay.

Starting at the age of 13, I always had two part-time jobs and would give my mother my paychecks to help with the bills. And knowing that she was barely making enough to support her family, I took out a student loan to put myself through college. In 2004, I opened Mazteck. Pretty quickly, I was able to save enough to help my mother with her bills and even purchase an investment property for her. Read full article and comment →

How I Grew My Company More In 90 Days Than I Did In The Previous 6 Years (2,190 Days) COMBINED – $258,612 In Increased MRR!

Posted On September 2nd, 2019
Tom Glover

Tom Glover,
Pineland Cogentes

They Were The Busiest 3 Months Of My Entire Life. And I LOVED Every Second Of It!

Give me a choice of staying busy or being bored, I’ll always choose to stay busy. I joke that if this IT thing falls through, I can always be a circus juggler. I knew the three months of the Rapid Implementation Workshop would be crazy busy. It was the other little twists life had in store for me during this period that I didn’t count on.

Here’s just a glance of this insane time period: attended Robin’s Workshop; started and finished $100K mountain bike trail project; sold my company, completed merger; completed renovations of my office building; hired new technician; migrated to AutoTask; migrated to new accounting system; onboarded four new clients; migrated 25 servers to Azure; taught my 16-year-old daughter to drive a straight shift; designed, hiked and mapped 5.5 miles of new city mountain bike trails; executed testimonials campaign; implemented new “Robinized” website; executed new direct mail campaign, five e-mail campaigns, 10 QBRs, four JV partner meetings, four monthly newsletters and one awesome Shock-And-Awe box; interviewed, hired and trained new marketing coordinator (thank God!) and even slept (once or twice).

Whew! I got tired all over again just writing that list!
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