unique selling proposition

How To Get A “Big List” to Promote Your Seminars, Teleseminars and Webinars

Another one of the top questions that I’ve gotten over the last week is “How do I get a ‘Big List’ to promote my seminars, teleseminars or webinars”. Many of you feel like you could close the room if people were there. I answer the question in the...

unique selling proposition

Selling From The Stage: What A ‘Transition Story’ Is And Why You DEFINITELY Need One When Selling With Live Seminars, Webinars And Teleseminars

Below was the most frequently asked question of people who attended my teleseminar on “How To Effortlessly Close Millions Of Dollars In NEW Sales Using Teleseminars, Webinars And Live Events.” Please write your comments and questions below and I’ll make sure I answer them here or on future...

unique selling proposition

How To Close Sales From The Front Of The Room

About 7 or 8 years ago, Dr. Phil (before his big Oprah fame) came to the Opryland Hotel in Nashville to deliver an evening seminar. I forget the title of the session now, but I still have the notes I wrote down during those 3 hours. During his...

unique selling proposition

Do You Expect To Lose?

Years ago when I was selling high end technical training to IT professionals for a living, the biggest sales objection I heard all day long was, “If my employer isn’t going to pay for it, I’m not going.” As the owner of an IT services company who employs...

unique selling proposition

A Marketing System Is Like a Chocolate Cake Recipe

The best way for me to describe a marketing system is to compare it to an award-winning, chocolate cake recipe. My guess is that you are familiar with chocolate cake, and you may have seen a recipe before. Here are the characteristics of a good chocolate cake recipe:...

unique selling proposition

What To Do When Facing a Crisis

Running a business is already pretty tough – so what do you do when out of the ordinary problems get piled on top of the herculean problems on every business owners’ shoulders? Just recently I received a few e-mails like this from people who were registered for the...

unique selling proposition

3 Critical Elements of Success for Every Computer Consultant

In My Decade Of Working With Thousands Of Small IT Business Owners, Here’s What I’ve Discovered About Success… Helping owners of computing consulting firms (or MSP’s) achieve significant bottom-line, measurable results in business takes MORE than just giving them a great marketing campaign – it actually requires 3...

unique selling proposition

What Can You Actually Guarantee in a Managed Services Agreement?

I get this question quite frequently. A solid guarantee is a tremendous way to increase your close ratio in any sales transaction. Here are some ideas on how you can implement this in your managed services close: Response time to issues or phone calls Reducing downtime to X...

unique selling proposition

Calling All IT Business Owners: You’ve Gotta Ask Yourself A Question: “Do I Feel Lucky?” Well… Do Ya Punk?

When I was a kid I went through a phase when I carried around a rabbit’s foot for luck. I still remember it: tie-dye purple on a keychain, tied to my blue roller skates with rainbow laces. I can’t honestly say I had any good fortune come my...

unique selling proposition

Tellman Scam… or Success Tax?

Here’s a bit of a dilemma I’d like to get your opinion on… At my last 25K meeting, one of my colleagues, Tellman Knudson, shared how he was getting absolutely trashed online as a scam artist for trying to do a good deed. Last year, Tellman decided to...

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