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unique selling proposition

“But Direct Mail Doesn’t Work In MY Business…”

  • IT Marketing, MSP Marketing, Technology Marketing

I WISH I could show you the marketing example I’m about to tell you about, but I must have accidentally thrown it out. It was an EXCELLENT example of why you need to be meticulous about cleaning and validating your lists BEFORE you send any kind of direct...

“Our MRR Is Up 27% And Sales Are Up 85% Compared To This Time Last Year!”

  • Genius of the Month

I’m A Huge Skeptic About Robin (Or At Least I Was) I love order in my life. I’m very analytical and pride myself on running a professional business with a “get it done right the first time” mantra. This probably comes from years working on computer networks where...

unique selling proposition

Ring-Ring! Is There ANYBODY There Who Can Take My Money?

  • IT Managed Services, IT Marketing, IT Sales, Managed Services

At every Rapid Implementation Workshop (www.RapidImplementationWorkshop.com), I take attendees through an exercise of secret shopping each other’s businesses. The scenario we give them is this: You are the Operations Manager of a company with 26 employees. Your server keeps rebooting, and your current IT company can’t come out...

“Our First Marketing Campaign Generated One Lead, 8 Testimonials And Saved Our Oldest Client From Leaving”

  • Genius of the Month

I Had Peaked At $340,000 In Annual Revenue The year was 2009. After 10 years in business, my break-fix IT business had peaked at $340,000 in gross revenue. The rollercoaster of waiting for something to break so I could go fix it was exhausting. Something had to change,...

The Top 8 IT Sales Strategies From Shark Tank Star And Cyber Security CEO Robert Herjavec

  • Video
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“We Tripled Our Bottom Line In One Year!”

  • Genius of the Month

There is an old saying: “You never just marry the person. You marry the mother, father, siblings …” What I did not realize is that, along with Eric, I married his fledgling business, PC Troubleshooters too. The “three” of us have lived in wedded bliss – well, sort...

“We’ve Pushed Our Company From ‘Unhealthy’ To Growing A Thriving $5 Million Company!”

  • Genius of the Month

My business has had many influences: my parents, my wife, employees, Arlin Sorensen (HTG), and many teachers such as Paul Dippell, Gary Pica and Arnie Bellini, but the person responsible for the last three years of our company’s exponential growth is my coach, Robin. I’m honored to share...

“Our First 90 Days Of Marketing Generated $6,091 Of New MRR And $93,240 In Project Work”

  • Genius of the Month

We Were Working Hard, But Climbing Further Into Debt When Windstar opened its retail space 14 years ago, we serviced everyone, consumers and businesses. If you needed help, we helped. We were the classic computer shop in a small town. Within two short years, we had grown to...

How These 5 MSPs Added An Average Of $663,707 In NEW Sales And Dramatically Increase Profits In Under One Year

  • Video
In this session, you’ll see the marketing strategies and campaigns 5 MSPs used to secure not only more clients, but more PROFITABLE ones. If you don’t know where to start when implementing a marketing plan, OR if you’re looking for sales strategies that have been field tested and...

What Results Should I Expect My Appointment Setter To Generate When Prospecting To Sell Managed IT Services?

  • Video
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