Halloween is upon is, as is my final installment of scary business stories. This week is a lesson in spooking your own clients. Because the need for IT services can be easy to shrug off until you’re faced with disaster. A force of nature hits and they’re not...
Our Ship Was Sinking We struggled for years with no monthly recurring revenue because we were primarily selling hardware and software. Sure, we WANTED and NEEDED recurring revenue, but we had no clue HOW to get there. Plus, we had no technical people in our company to start...
They Said I Would Probably Be A Bus Driver – I Had Other Plans Growing up, I knew I didn’t quite fit in. Living on a small farm in the economically depressed area of rural northern Michigan meant extra-special fun. Some mornings I got to sling sh!t. Other...
What does every SMART marketer dream of? An offer so good it brings in quality clients in droves. I recently received a piece of mail that came SO CLOSE, but, alas, their campaign fell short of what it could have produced. This week I share with you the...
Robin Did What 2 Previous Coaches Could Not Hungry to grow, we hired two different computer consulting coaches. Neither of them ever introduced us to a way to actually grow our business. Then we met Robin Robins. She demonstrated how to use her sales and marketing system to...
When It Rains, It POURS! The day I arrived in Nashville for Robin Robins’ Boot Camp, I found out we were losing our largest client. A couple of months later, we lost another sizable client. Then another. To put this massive loss of revenue in perspective, a year...
Constant Worry And No Salary After 21 Years After 21 years in business, our sales were down to a paltry $368K. Our profit was a mere $15,000…and that’s with me drawing a salary of ZERO dollars! I spent every day worrying whether I would be able to pay...
It All Starts With Our Drip Marketing Mailing a postcard to prospects every few months (when you finally have the time) isn’t enough. Sending an e-mail or two to your client base won’t cut it. In order to achieve REAL results, you need a marketing plan that is...
Top-Line Growth And 199 New Leads! Despite opening a new division and falling well short of our sales goals for it, we still grew our top line by 2%. This was driven primarily by our 30% growth in income from our monthly recurring revenue managed IT contracts. We...
A Decade Of No Marketing, No Plan And No Direction I started Cyberian Technologies in 2005 as a project integration company. In 2012, we started down the road of managed services. Somehow I drew the short straw to be in charge of sales and marketing, of which I...
