The other day I got a call on my cell phone from Bank of America from a women who claims she helped me open my account roughly 14 years ago wanting to “get back in touch” and “see if there’s anything I can help you with.” Of course, I didn’t call her back, although I felt like ripping her a …
Try offering a bonus gift with purchase. Yeah, I know… you’re too “cool” and professional to do that. Big mistake. We’ve tested and found that offering a free pair of Bose noise-cancelling headsets to anyone who signs up for the Done-For-You services has quadrupled sales — that’s FOUR TIMES the close rate, with no other change in the value build, …
One of the most important things your marketing must accomplish is establishing trust and credibility. We live in a very non-trusting society, and without earning a prospect’s trust, you won’t make the sale. One incredibly powerful tool for establishing trust is the use of an abundance of quality testimonials — yet I see so many businesses making the mistake of …
Robin Robins from Technology Marketing Toolkit teaches us how to eliminate bad habits, procrastination and self-limitations to help you achieve your toughest goals. Please leave a comment below about this video and then e-mail our office for your free book: [email protected]
Not “spam” but “junk folder.” Okay, that’s two, but it’s my newsletter so I get a little poetic license. Trivial matters aside, study after study shows that the average click-thru rate for most e-mail is in the 2%-3% range, meaning a whopping 97%-98% never had a chance to connect with your recipient – and people aren’t just deleting you, they’re …
In looking through the classified ads in the back of Response magazine (opposite), I was appalled to discover that not one single advertisement – NOT ONE – used direct response marketing. ALL lacked a compelling headline, OFFER, benefits or testimonials, and MANY didn’t have a means for responding – which is the entire purpose of direct response marketing: to elicit …
At the Roadshow, I’ve been going over a three-page list of questions you ought to be able to answer about your customers and/or selected target market if you’re going to have any hope of successfully selling services to them at premium prices. Naturally, most are stumped by the first three on the list, with one being “How big is your …
We all know referrals are the lifeblood of any IT services firm; but what are you doing to get more of them? In this video, Robin Robins will show you a quick marketing plan to generate more referrals for your IT services business.
Marketing your IT services business BEGINS with selecting the most profitable, qualified target market; choose the wrong one, and IT services sales will suffer, profit margins will fall and you’ll end up frustrated. In this video, Robin Robins will talk about how MSPs and IT services firms can pick the RIGHT target market.
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