In the late ’70s, my father arranged for me to work on a salmon seiner in Cook Inlet, Alaska. Barely a young man and from the city of Anchorage, I wasn’t the ideal deckhand. A turning point for me was when my uncle, the skipper and owner of...
The Fateful Day: A Dollar Bill And A Chinese Fortune Cookie It was lunchtime on a cold and rainy Saturday in December. I was sitting at home with my five-year-old daughter and four-year-old son. They had been so well-behaved all morning, I wanted to give them a real...
As many know, I started helping steer the ship here at DigeTekS (DTS) at the beginning of the year. However, having DTS in my Producers Club group for the past few years, I was already very in tune with the company and hit the ground running. We were...
ComTech is a family-owned business fortunate enough to have the founder as CEO, the eldest son as COO, and the youngest son as our marketing manager. We have the classic story of extremely slow growth with little to no marketing for the first 30 years. When Hunter graduated...
As we embark on a detailed exploration of our transformative journey throughout 2023, BroCoTec emerges not only as a beacon of strategic growth but also as a paradigm of meticulous planning, targeted marketing, and an unwavering commitment to delivering top-tier IT support and cyber security services. In this...
Twenty-one years ago, my father and I started I-M Technology in Connecticut. About a decade ago, the business had been flat for five years straight. At the time, we simply had a dialer but didn’t implement any real marketing. I knew that in order to grow the business,...
Managed Service Providers (MSPs) are continually looking for effective strategies to stand out and attract more business. One tool in our arsenal is paid search ads. As someone deeply immersed in the IT sector, I’ve navigated the complexities of digital marketing to harness the power of paid search...
The art of delivering a presentation that not only captivates but also converts is a golden skill. This journey begins with the foundation of any successful pitch: a well-crafted offer. It’s not merely about presenting; it’s about strategically guiding your audience towards a clear action. The intricacies of...
Leadership is not a popularity contest. It’s a delicate balance between being fair and maintaining firmness, a principle I’ve adhered to throughout my career. The quest for likability can undermine a leader’s effectiveness, as it often leads to compromise on standards and accountability. This blog post draws on...
We’ve all been there. You’ve engaged a prospect through the entire sales journey, from initial marketing efforts to first contact, to presenting a tailored proposal, only to have them decide against purchasing. It’s a frustrating moment, not just because of the lost sale, but because it often leaves...
