After Purchasing An Unprofitable “30-Year Old Start-Up” MSP, We Added $23,500 In MRR And $180,000 In Project Revenue In Just 4 Months!

Ryan Rolfsmeier Genius of the Month Leave a Comment

In November of 2021, I gambled my entire retirement to purchase Simplified IT Solutions. Less than a month later, I lost one of my biggest clients before I even knew them – $40,000 a year GONE. Suddenly, I had lost 20% of the value of my MSP. To replace that income, I contracted out my tech services. That was a …

The Power Of Partnerships: 4 Steps To Leverage Promotional Partnerships For Big Gains

Robin Robins MSP Marketing Leave a Comment

An extremely lazy question I get asked often: “What’s the ONE THING I should do to _______?” The blank is always a complicated, difficult-to-obtain outcome that requires a sophisticated answer, not a simple “hack.” I get it – no one wants “complicated” when easy will do, and the bank doesn’t give you extra credit on your deposits for degree of difficulty in getting the money.

what industry should my msp be targeting

What Industry Should My MSP Be Targeting?

Robin Robins MSP Marketing Leave a Comment

Most of our MSPs support medical practices and will tell you that medical clients are their high value clients. If you ask them, medical, manufacturing, CPAs, financial services, anything that has regulatory compliance over its head is going to be a good industry because of regulatory compliance that is pressed upon these businesses.

4 Marketing Oil Wells MSPs Should Have On Autopilot

Robin Robins MSP Marketing Leave a Comment

Every MSP should be striving to consistently grow. We are in the beginning of the year’s growth cycle, and you can’t wait until April for your sales pipeline to start flowing again. Here are 4 marketing oil wells to jump start your marketing and get on autopilot, so you can bring on spring growth as soon as possible and keep …

What is a co-managed service provider?

Leveraging Co-Managed IT Services To Attract New Clients

Robin Robins MSP Marketing Leave a Comment

I recently was asked how I define co-managed IT services. This is a really great question, because if you can’t define your business, you are in trouble. Q: Robin, how do you define a co-managed service provider? A: Co-managed is where you’re targeting mid-market or enterprise companies that are large enough to have one or more dedicated IT people. When …

One Easy Marketing Hack Any MSP Can Implement Now

Robin Robins MSP Marketing Leave a Comment

If there is one thing I want to make clear when discussing marketing basics, it is to seed, feed, water, nurture…THEN harvest. Bruce McCully is the CEO of Galactic Advisors, both a client and a vendor. I am going to use a card I received from him as an example of how to implement this one single marketing principle and …

This 1-Minute Call Will Close More Sales And Instantly Reveal If Your Sales Rep’s Pipeline Is Real (OR NOT)

Robin Robins MSP Marketing Leave a Comment

I’ve often said that if salespeople were half as good at actually selling your company’s services as they are at selling YOU on the B.S. of their pipeline and opportunities that are “just about to close,” they’d ROCK their quota. Alas, most salespeople in this industry are being managed by NON-salespeople (the owner) and therefore find it easy to “sell” …

How Picking A Target Market Allowed Us To Practically DOUBLE Our Business 2 Years In A Row – From $517,595 To $2,167,167!

Julio Lopez Genius of the Month Leave a Comment

Trapped In A Lifestyle Business For 15+ Years I started my IT business before I was even ready to start a business. I figured I would work in corporate America first, learn a little and then be ready. But I was just 27 years old, and God had other plans. In 2002, Net A Corp Technologies was born. After growing …