Become A Trusted Advisor

How To Get Prospects And Clients To View You As A Trusted Advisor

Robin Robins Entrepreneurship, IT Marketing, Technology Marketing Leave a Comment

Some of you reading this might be old enough to remember the wildly popular BluBlocker sunglasses from the ’80s. The technology in the lenses was originally created by NASA to block the sun’s blue rays; but they didn’t become a hit with the general public until adman Joe Sugarman discovered them and aggressively promoted them via magazines, TV commercials and …

prospective clients

5 Questions You Must Answer For Prospective Clients (Or Else They Will Go With Your Competition!)

Robin Robins Entrepreneurship, IT Sales Leave a Comment

Here’s are the 5 things prospects are really trying to figure out when they meet with you. This will be a good list for you to take in every sales meeting before you sit down with a prospect just to remind yourself. The first thing clients are trying to figure out is: are you knowledgeable and are you competent? Do …


Brand-New To Marketing, We Added 2 Clients Worth $98,280 Plus $326,461 In Sales In Just 90 Days!

Elizabeth Moon Genius of the Month Leave a Comment

Running 20 Years WITHOUT A Marketing Plan As husband-and-wife cofounders, we just celebrated our 20th year in business this July. My husband, Page, wears both the tech and sales hats while I have always donned the business administration hat. In 20 years, we have evolved from an e-mail delivery firm (2001) to an IT networking break-fix company (2003) to an …


How To Fix Your Failing Marketing Campaigns: The 4 M’s of Marketing

Robin Robins IT Marketing, MSP Marketing, Technology Marketing Leave a Comment

All 4 will ensure smooth sailing of your marketing endeavors. If you’ve ever run a campaign that failed and you’ve been frustrated by it because you don’t know where it went wrong, I can virtually guarantee that you missed out on one of the 4 M’s of marketing. You’ve tried different things like social media, search engine optimization, pay per …


After 22 Years Of ZERO MARKETING, I Set An Aggressive Goal Of Adding $25K In MRR And Hit It In Just 90 DAYS!

Joshua Holloway Genius of the Month Leave a Comment

Sabotaged By My Ex-Wife And Then Fired My Mom And Dad I started consulting back when our years started with a 19. I quickly built a client base through word-of-mouth and absolutely no marketing. I was a tech trying to be a business owner, but also juggling HR, payroll, operations, EVERYTHING. Sound familiar? As a result, not only did I …


The Million-Dollar Mark: Why 79% of MSPs Never Reach It

Robin Robins Entrepreneurship, IT Marketing, Video Leave a Comment

Register For The IT Marketing Roadshow Here’s a little statistic that might shock you about the IT services industry: 79% of the people running businesses in this industry never break the million-dollar mark. And that’s even after being in business for 10 years on average or more. What’s even more surprising is 51 percent never even get to the half …

building financial strength

Building Financial Strength for MSPs and IT Services Businesses

Robin Robins Entrepreneurship, MSP Marketing, Video Leave a Comment

Register For The IT Marketing Roadshow One of the things that smaller MSPs who are struggling screw up in their business is they don’t think in terms of building financial strength and financial leverage. These task-oriented people are thinking in terms of what needs to be done. They might be thinking, “How do we get more clients? How do we …