There’s an old Yiddish saying: “Man plans, and God laughs.” And if you’ve been in business or just lived life, for more than five minutes, you know how true that is. You set goals, you make plans and then life throws you a curveball. Another quote that’s stuck...
If your marketing content isn’t pulling in quality leads, you’re probably talking about the wrong things. Most MSPs go straight to technical features—“24/7 monitoring,” “cloud backups,” “cybersecurity stacks.” But here’s the problem: that’s not what your ideal clients care about, at least not at first. What they want...
Let me be clear: I’m not anti-referral. In fact, most MSPs should be generating referrals if they’re doing good work and taking care of their clients. A solid referral from a happy client can be one of the best leads you’ll ever get — they close faster, they...
Most MSPs are wasting time, money, and opportunity when it comes to marketing. Not because they’re lazy or incompetent — but because they’re doing the wrong things, in the wrong order, with no real strategy. If your phone isn’t ringing, if your closing rate is dropping, or if...
Starting a business takes two things: ignorance and courage. The courage part most people get, but you need a certain amount of ignorance about the difficulty, stress, workload and problems you’ll face, or you’d never have gotten started. Such is the case with this month’s Genius Of The...
If you’ve ever walked out of a planning session or written down a business goal only to watch it fade into the fog of distractions and chaos, I get it. I’ve been there too. But here’s the truth: if you’re not achieving your goals—whether it’s doubling your MRR,...
Let’s talk joint ventures. Real joint ventures. Not the kind where someone says, “Sure, I’ll refer you,” and then forgets your name by lunch. I’m talking about true, working strategic partnerships that can drive real, qualified leads into your pipeline and tee you up to close business. And...
Most MSPs say they want referrals—but when I ask them what they’re doing to generate them consistently, they either shrug or say something vague like, “I just do a good job and hope my clients tell others.” Let me be blunt: hope is NOT a marketing strategy. If...
Let me give it to you straight: if you want to sell more, land higher-value clients, and scale your MSP beyond the grind of cheap, transactional deals, then you’ve got to stop thinking like a tech and start thinking like a marketer. And the first rule of real...
I discovered my love for business during chemical engineering studies in university, when I realized I wanted my day-to-day career to be focused on interacting with people. After gaining sales experience at Pitney Bowes and Xerox, I launched DAGI in 2011 as a document management and scanning service,...
