How to convert from stage and online.

Transforming Presentations Into Sales For MSP Owners

Robin RobinsMSP Marketing

The art of delivering a presentation that not only captivates but also converts is a golden skill. This journey begins with the foundation of any successful pitch: a well-crafted offer. It’s not merely about presenting; it’s about strategically guiding your audience towards a clear action. The intricacies of structuring your presentation, the significance of the offer at its core, and …

Navigating The Challenges Of Problem Employees

Robin RobinsMSP Marketing

Leadership is not a popularity contest. It’s a delicate balance between being fair and maintaining firmness, a principle I’ve adhered to throughout my career. The quest for likability can undermine a leader’s effectiveness, as it often leads to compromise on standards and accountability. This blog post draws on my personal experiences and observations, offering actionable insights into managing problem employees …

6 reasons a qualified prospect doesn't buy.

6 Reasons Qualified Prospects Don’t Buy

Robin RobinsMSP Marketing

We’ve all been there. You’ve engaged a prospect through the entire sales journey, from initial marketing efforts to first contact, to presenting a tailored proposal, only to have them decide against purchasing. It’s a frustrating moment, not just because of the lost sale, but because it often leaves us questioning what went wrong. Through my years in the industry, I’ve …

Five ways to increase your response rates.

5 Factors That Shape Your MSP Marketing Success

Robin RobinsMSP Marketing

Mastering the art of effective communication and marketing is a must. Here are the five key factors that have significantly influenced my marketing approach and results and insights into how you can apply these strategies to elevate your MSP’s marketing success. 1. Understanding Your Relationship With The Audience Understanding the relationship with your audience is pivotal. It’s about knowing who …

kirby watson genius of the month

How We Transformed An MSP Losing $446,000 A Year To Add 10 PROFITABLE New Clients And $10,874 In New MRR, Setting Us On Pace To Hit $2.4 Million This Year

Kirby WatsonGenius of the Month

A few years back, I was working for an MSP and built their sales department, but when that MSP went bankrupt and was sold, the company buying them out asked me to run the business. That’s how Aligned Tek got started three years ago in Birmingham, Alabama, and I took over as the president of what I would discover was …

What to do when your MSP marketing is not working.

What To Do When Your Marketing Is Not Working

Robin RobinsMSP Marketing

Effective marketing strategies are pivotal for success. One question that often arises is “What do I do when my MSP marketing isn’t working?” I’ve navigated through various marketing challenges and have learned valuable lessons along the way. Here’s how we at TMT identify and address the areas where our marketing might be falling short, and how we craft strategies that …

watch this before hiring a sales rep

8 Things To Consider Before Onboarding Your First Sales Reps

Robin RobinsMSP Marketing

As an MSP owner, the decision to hire a sales representative marks a pivotal moment in your business journey. My experience has taught me the importance of being thoroughly prepared for this step. This guide reflects my path and the lessons learned along the way, from crafting a powerful sales script to developing long-term lead generation strategies. 1. A Scripted …

q&a with robin robins: should I change my business name?

Q&A: Should I Go Through A Rebrand?

Robin RobinsMSP Marketing

In a recent Q&A session, I was presented with a question from Nerds in a Flash, a top-tier MSP with a strong foothold in the industry. The question at hand was a significant one: should they consider a rebrand? This is a reflection of my response, a blend of industry insights and strategic foresight, aimed at guiding Nerds in a …

Email Marketing For MSPs: 7 Red Flags To Steer Clear Of

Janette DeGrazioMSP Marketing

Hey there Janette Degrazio here, from the MAP division, and I’ve been around the block with email marketing and automation. I’m thrilled to dive deep into the world of MSP marketing and email deliverability. Email deliverability is the bedrock of your communication strategy. It’s not just about your email being sent; it’s about it landing right in the inbox, not …

The Future Of IT: Insights From The Sharks On MSPs And Compliance

Robin RobinsMSP Marketing

Speaking at TMT’s 2023 IT Sales And Marketing Boot Camp, Robert Herjavec, Kevin O’Leary, Daymond John, and special guest shark Kaseya CEO Fred Voccola shared their predictions for IT businesses in the next 5-10 years. Their address not only illuminated the path for managed service providers (MSPs) but also delved into the intricacies of market fragmentation, the shifting paradigms of …