
My company, NeoLore Networks, Inc., has been in business 14 years here. We’ve grown from a start-up business to doing $2 million in revenue with 12 employees. We purchased the Toolkit because growth was flat; we had no marketing systems, no consistency in our sales funnel and no plan for how we were going to fuel MRR.
It took me a while to crack the Toolkit open, but once I did, it took me less than a year to decide to join the Producers Club. After hitting the glass ceiling at $70,000 of MRR, I decided to focus on two main initiatives in my marketing to try and break through. One was Google AdWords, the second was the ‘Bad Date’ sales letter campaign. These two marketing campaigns alone have propelled my business forward to marketing success.
I kept on hearing about the Bad Date letter since I had purchased the Toolkit. Finally, I got over my misgivings and put the exact content into a design that I was comfortable sending. We got a 2% response rate out of the 1,265 prospects that we targeted.
We have worked hard to systematize this campaign and we continue to plan new mailings each month to new lists. From this one campaign, we have also built a strong verified list of 346 names that we can continue to market to. We plan on following the same approach to the Bad Date campaign with the three phases and phone calls in between.
The results of this campaign so far have netted us over $12,000 per month in new MRR (that’s $432,000 in total contract value, based on 3-year contracts). This campaign, along with the Google AdWords leads, has kept our funnel full for the last year. We have more leads than we have ever had before in our business. For every $14.85 in marketing costs, we are now bringing in over $66 in revenue, based on the first year of sales alone. These results have turned me from a skeptic to a believer. We now have a very successful ‘marketing oil well’ that consistently brings in qualified leads, resuscitating our growth and allowing me to spend more time in growing the company rather than being the technician. Not only do I feel rejuvenated and reenergized, but the staff can sense the excitement of our growth, which further inspires them. Thank you, Robin!”