Before I got into servers and tax software, I was a musician, playing on cruise ships and hauling a bulky desktop computer on board so I could write and record music. When that machine died at sea, I was the only person who could fix it, so I also became the go-to IT tech on the ships.
As my life changed and I planted my feet on dry land, I needed a stable income. Having an entrepreneurial mindset, I knew a traditional job in a cubicle would suffocate me. So, I started a computer business because I was good at fixing computers.
From Flea Market Capitalism To The Day I Met MRR
With no idea how to market, I came up with the idea of renting a booth at the 79th Street flea market in New York City, charging $35 to assess a computer, plus parts and labor to fix it. Within six months, my apartment was buried in old ladies’ laptops, my weekends were gone and I still wasn’t making real money. I’d stare up at the high-rises and think, “How do I get into those buildings to run their IT?”
Then winter hit, the market closed and my phone went silent for three months. No pipeline, no recurring revenue. The only thing keeping me from quitting was my supportive partner, Johanna, who kept saying, “Just give it six more months.”
In 2012, a backup vendor’s promo e-mail led me to a nearly free TMT Roadshow in Boston. I jumped at the chance to finally learn how to market to real businesses.
3 Core Beliefs I Had To Change To Grow To A 7-Figure National MSP
Today, InnerPC Computer Solutions is a specialized national Certified Public Accountant (CPA) cloud managed services provider (MSP) with $85,000+ in MRR. We went from an entire winter where my phone didn’t ring once to averaging 60 calls per day. What transformed that chaos into a scalable business wasn’t luck – it was plugging into TMT and implementing.
At that first TMT event, I learned that:
1. Monthly recurring revenue (MRR) is the backbone of a real business.
Within one week, I landed my first MRR client.
I learned the importance of making my business different, so when I heard about hosted desktops, a light bulb went on: I’d become an MSP that only offered cloud services, both hosting data and providing service.
After the TMT Roadshow, I joined the Chamber of Commerce. A week later, I landed my first hosted-desktop client, a sports shop in the Bronx.
The owner, who was 90, had no idea what “the cloud” was. He thought I was saying “clown,” so every time I walked in, he’d shout, “Here’s the clown guy!” I was the “clown guy” running a five-user QuickBooks hosted desktop. My first migration took me six months to complete, but I learned so much about cloud technology. I’m happy to report that the client is still with me today. That experience taught me that if I took chances, I could win sticky, long-term business instead of one-and-done fixes.
2. I needed to choose a vertical.
My first CPA firm – a client still with us over a decade later – was the turning point. The project was way beyond my capabilities at the time, but I said yes anyway. We survived, the client stayed and I recognized something important: CPAs need specialized help. Their software stack is finicky and mission-critical. They don’t just need “IT support” – they need someone who understands their specific programs and the pressure of deadlines, where every hour of downtime is a disaster.
So, we specialized.
Today, InnerPC serves CPA firms almost exclusively. Our help desk is trained specifically on their tax applications and workflows. We built our own hosting platform to deliver a high-touch, cloud-based experience that enables firms to scale.
When COVID hit, word spread in the CPA community that we already had a secure cloud solution keeping firms working from anywhere. I realized CPA technology headaches weren’t just a New York City problem; they were nationwide. We expanded our footprint and now serve CPA firms across the country and internationally. Narrowing our focus from “anyone with a pulse” to only CPAs made every marketing piece sharper, every service tighter and every sale easier.
3. Marketing isn’t about being charismatic; it’s about consistently executing proven campaigns and systems.
Each step I’ve taken with TMT has helped me move from random tactics to a structured, scalable model. I sharpened my CPA positioning and built core marketing assets that include:
- Completely reworking my website so it speaks solely to CPA firms and their world.
- Creating a book of reviews packed with testimonials and case studies to prove our track record.
- Assembling a Shock-And-Awe box with my book and supporting materials. Now, qualified prospects receive a tangible representation of our expertise instead of just a quote.
- Leaning into public speaking. I doubled down on webinars and seminars because public speaking is a strength of mine that I enjoy. Last year, I spoke at 14 CPA events in six months, which greatly accelerated my authority in my niche. The door had really opened when word spread about how we were specifically helping CPAs work securely and efficiently from home during COVID. The biggest discovery was that my best marketing is the marketing I enjoy doing.
The Focused Burst Of Implementation That Produced $580K In 90 Days
In November 2025, I joined TMT’s Accelerators Club and went to the Rapid Implementation Workshop. Before RIW, InnerPC had 58 total clients and generated $74,000 in monthly revenue, of which $70,000 was MRR. Using the campaigns, coaching and structure provided, I added $15,000 in new monthly recurring revenue, a mix of upsells and four new MRR clients, all on three-year contracts. That’s $540,000 in total contract value, plus $40,000 in one-time projects like cloud migrations and onboarding those clients to our infrastructure. That one focused effort generated $580,000 of revenue impact.
The Revenue-Driving Campaign Stack That Made It Happen
People often ask me which single campaign “made it.” The truth is, it’s the combination of consistent, targeted actions, but a few strategies stand out.
The Hidden MRR Engine Of JV Partnerships
One of the biggest wins was a joint venture partnership that played a major role in driving new MRR and associated project work. This JV connected me with a warm, prequalified audience of ideal CPA prospects. My niche messaging, authority materials and market presence made me the obvious choice as their IT partner.
The Pizza Campaign That Turned $2,500 Into $800,000
One of my favorite campaigns was the pizza offer. (Robin turned this into a campaign on the TMT Dashboard: “Pizza Campaign For CPAs During High Season.”)
I spent $2,500 on targeted outreach, offering free pizza to CPA firms. The deal was simple: we deliver lunch, they keep working, and while they eat, I quietly assess their network and environment in the background.
I generated five solid leads and closed two CPA firms as clients. Over roughly eight years, those clients have generated about $800,000 in revenue. Looking back, the only mistake was not running that campaign more often.
Niche-Specific Lead Magnet
I used TMT templates to create a niche-specific lead magnet, “7 Critical Reasons CPA Firms Are Moving To The Cloud,” tailored to the tax software stack we support, and built a Facebook funnel around it. The goal is to generate 100 new leads and five first-time appointments consistently.
Messaging To Match Our Target Audience
When I stopped leading with technical demos and started asking questions, uncovering CPAs’ goals, frustrations and risks, my sales meetings transformed. People buy outcomes, not jargon. Once I led with emotion over features, my close rates climbed
Fixing Delivery, Protecting Profit And Finally Feeling “Comfortable”
Once I stopped doing everything myself, leaving my team to deliver the service without me in the middle, I stepped out of IT and focused on marketing and sales. To accomplish this, we rebuilt our delivery infrastructure, overhauled migrations, standardized our cloud environment and closed the gap between what I promise in sales and what my team delivers.
TMT accelerated that change by giving me the exact help I needed. This included directing me to watch a 14-part miniseries with my team to solve operational problems and recommending I hire a professional dispatcher to handle my incoming calls. These were not generic recommendations – they were specific to my situation and changed everything.
Today, the alignment between what I sell and what my team delivers is one of our biggest strengths, thanks to these recommendations.
Note To Self: Stop Giving Away $20K/Month
Migrations became one of the most profitable levers in the business. We now handle four to five complex CPA cloud migrations a month, even during tax season. A typical 20-user firm pays a $6,000 to $7,000 migration fee and can take two months, although we’ve honed our SOPs and can migrate a company in as little as two weeks. I stopped offering free migrations and started charging what they’re worth. That single change added $15,000 to $20,000 a month in project revenue – and every migration converts into a new MRR client, turning one-time work into a recurring income stream.
For years, running InnerPC meant wondering, “Can I make payroll?” Now we’re building something durable. Today, that uncertainty has been replaced by momentum: a defined niche, clear positioning, a structured sales process and a team that consistently delivers what we promise. We just landed another new client, have $10K in MRR in the pipeline and clients putting down deposits to hold their migration spots. The goal is $150K a month in recurring revenue, and it’s doable. Whenever I questioned whether I could succeed, I’d remember what a mentor told me: “If you’re making one penny profit a month, never ever quit.” Technology Marketing Toolkit helped me turn that stubbornness into a business that supports my team, serves CPA firms and pays me well.
