unique selling proposition

Brief Shining Moments

Did you happen to catch any of the “top 10” finishes of the Winter Olympics? For me, the best part is seeing someone have all their training and preparation pay off in a glorious win, especially if they won by a mere fraction of a second or a...

unique selling proposition

Are YOU Going to Be There???

We’ve been getting a ton of questions about my upcoming boot camp. I recorded the answer to a couple of the top questions and posted them for your viewing pleasure below… If you’re not already signed up for my boot camp, then you better hurry on over to...

unique selling proposition

Computer Consultants: It’s All About the LIST!

I think I get more questions about lists than just about any other marketing topic. And quite honestly, it IS the single most important element in any marketing initiative. But I seem to have a hard time getting people to understand that it’s not the list that you...

unique selling proposition

Computer Consultants… How Does Your Worst Employee Story Stack Up to This One?

Years ago, one of my clients relayed the following employee horror story relating to one of his top sales people. My client, who was a tech company business owner, received a call late one night (actually early one morning!) from the local police. The policeman he was speaking...

unique selling proposition

Managed Services Providers… Get Off Your Duff & Implement MORE!

New Years Resolution #7: Get your online “presence” fixed Okay, I DON’T like the word “presence” because it sounds like a meaningless fifty-cent word, but I don’t have a better one (yet) to describe all the elements that fall under your online marketing strategy. Even though I’ve said...

unique selling proposition

Go Hang Off of a Billboard “Naked” During Rush Hour Traffic!

This is a continuing series of posts of my top 8 New Years Resolutions for IT Marketers. This is part 3 out of a 4 part series… If you haven’t read them yet, make sure to check out Part I and Part II from last week. New Years...

unique selling proposition

Top 8 New Years Resolutions for IT Marketers, Part II

This is part 2 out of a 4 part series this month, highlighting my Top 8 New Years Resolutions for IT Marketers. New Years Resolution #3: Leverage MORE of your EXISTING assets. To do this I suppose you need to recognize what your current assets are. That would...

unique selling proposition

Top 8 New Year’s Resolutions for IT Marketers, Part I

This month, I’m going to give you my top 8 New Years Resolutions for IT Marketers in bite sized chunks. For today, we tackle resolutions #1 and #2… New Year’s Resolution #1: Do A Better Job At Positioning Rather Than Prospecting. If a tree falls in the forest,...

unique selling proposition

Wow, Another Year Over…

..and a fresh, new exciting one about to begin. Although I think it’s a bad idea to only ―check in on how you are doing once a year in January, I can’t help but be a bit more reflective at the end of the year looking back over...

unique selling proposition

Wanted: High-Performance VP of Marketing

Are you a results-focused, high-performance marketing genius who knows how to generate sales without excuses? Does hitting big goals, making big money and working with other “A” players excite you? Do you enjoy working in an environment where exceptionally high standards are expected? Do you have a high-level...

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