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One of the things we all want as business owners is not only more customers, but better quality customers…ones that appreciate us, see value in what we do and who are champions for us in the marketplace referring more clients and telling others about us. But the reality...
1. Pricing your services in the same manner as everyone else. When most MSPs go into business, they look around and talk to all the other MSPs in the business, their contracts and what they are delivering and then model THEIR services after what they see. What they...
The above is one of the most basic, fundamental questions we need to answer for our customers. Recently a new member, Anthony Hernandez of Full Service Tech, Inc. asked “How do I develop an effective USP?” The longer, more detailed and accurate answer is found in both the...
In a recent conversation I was having with Verne Harnish, author of the Rockefeller Habits, he mentioned the #1 KPI to watch for growth in a company was “lead generation.” In another interview I did with Paul Chishom, the CEO of mindSHIFT, he also referenced “sales pipeline management”...
One of the best revolutions to happen in the marketing world is online or web site marketing. The cost of developing and hosting a web site is infinitely insignificant to the amount of money it can generate. Unlike other advertising mediums like direct mail, yellow pages, networking, etc.,...
Some of you may recall several years ago when the Dixie Chicks, a popular country music band, caught massive backlash from their fans when they expressed how disappointed they were with America and George Bush at a live concert. That one comment prompted several radio stations across the...
