Most search engine optimization (SEO) efforts on MSP websites see nominal results at best. With many “SEO experts” quoting fees of at least $1,000 a month (more in larger cities) to manage your MSP SEO strategy, it’s no wonder you turn to other marketing channels to generate leads....
High-rated Google Reviews gives you instant credibility in the eyes of searchers. And outpacing your competitors in reviews is a surefire way to generate more IT services leads. Think about it. When searching for “Computer Support Dallas,” which company would you call first? You’d probably give the first...
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Recently during a Q&A call, I had a member inquire how to design a logo. It’s a question I get a lot when customers are creating their IT services marketing plan. He’d gotten quotes ranging from $500 to $5,000 — he wanted to know what needed to go...
Public speaking produces more fear and anxiety than death, according to the “Book of Lists.” But delivering a seminar presentation is a fast, cheap way to earn trust with your audience and increase revenue, profits and clients. And IT professionals who overcome this fear will ultimately win more...
Are you getting paid what you’re worth? One of the biggest reasons computer consultants don’t charge premium prices is a misplaced fear that they’ll lose clients and limit their prospect pool. That couldn’t be farther from the truth.
People are stubborn creatures. You can present them with a perfectly good product or service that will help improve their businesses, income, or life, but it still falls short. It’s not personal. When it comes to marketing managed services, it’s a crowded marketplace and business owners have limited...
Losing sales to competitors who undercut your rates. Lowering profit margins to compete. Clients pushing back on proposals. Any of these scenarios sound familiar? You’re not alone. As a trusted advisor to over 8,000 IT services business owners, I hear the same feedback from clients repeatedly. It’s not...
Every business owner has an opinion about marketing IT services — right or wrong. The problem is, many are just that – opinions. They’re NOT based on extensive research or testing, only founded on limited personal experience. Operating on a hunch rather than data limits your marketing success...
Online marketing has changed the game for selling IT services. The cost of developing and hosting a website is insignificant to the amount of money it can generate. With more people going online for purchase information, companies with a strong, compelling online presence will ultimately win more IT...
