There are many ways to develop your USP (unique selling proposition) to differentiate yourself from the competition. Once you have developed your USP, you can charge more than your competition and get the right-fit clients far easier. One example that recently crossed my radar due to getting my...
There’s an old sales joke about a hotshot sales guy sitting down with a little old lady to sell her a new heater. He tells her all about how the heater is made in America and has the highest-quality ratings for efficiency and safety, about the BTUs, construction,...
Lack Of Marketing = Lack Of Results David’s story: As president of Pacific Computer Consultants, I was one of Technology Marketing Toolkit’s original Producers Club Members. Since 2015, I’ve benefitted from great advice from my accountability group, Robin Robins and also her idea-rich presenters. Only problem was that...
We all know we’re currently in hyperinflation, and if you haven’t raised your prices you need to. I dove into the topic of pricing strategies with the five Better Your Best finalists, where they answered these questions- Where are you relative to your competition? And how do you...
I recently had an insightful conversation with Tom McDougall, founder of High Point Networks. Tom is a badass when it comes to running an IT Services business. He grew from a start-up MSP to $100+ Million, and I can’t wait to share some of his insights. I asked...
John DiJulius is the world’s leading authority on customer service. He is an international consultant and best-selling author of four books on how to become the organization your customers can’t live without. John works with world class companies like The Ritz-Carlton, Lexus, Starbucks, Nordstrom, Nestlé, Marriott Hotels, Cheesecake...
Today, I will share with you 3 ways salespeople waste time and sabotage their own success. If you can make it through the week without doing any of these 3, you’ll start closing more sales because you’ve built a routine. #1 Wandering throughout the day without a...
There’s Nothing More Powerful Than A Single Mom Wanting To Be There For Her Kids I started my own IT services business in October 2000 for ONE reason…my two kids! Owning my business gave me the freedom to be their mom, take them to school and attend every...
Marcus Lemonis, the Business Turnaround King, spoke to our attendees at our 2021 Annual IT Sales & Marketing Boot Camp. He was so well received that he is back for 2022 by popular demand. Last year he shared the following advice: Double Down On Marketing For Your IT...
A Sales Playbook is your company’s blueprint for how to prospect and close a deal. Today I am sharing with you a seemingly small but SIGNIFICANT three-step system out of my playbook. You’ll want to habitually implement this process after EVERY call with a potential prospect or client....
