Frustrated By The BIG Promises Yet LITTLE Results From Most Marketing Programs SymTec consists of three partners: myself (Robert Christian) as well as brothers Trevor and Wesley Bradford. Since opening our doors 10 years ago, we’ve always seen value in marketing. Problem was in finding the RIGHT marketer...
In several of my seminars, I often ask people what is marketing supposed to do for your MSP? Usually, they’ll say things like “To get our name out there” or “To build a brand or generate awareness.” But I don’t think marketing should do any of that. My...
People often say, “Don’t sweat the small stuff,” but in sales and marketing, that can be very, very bad advice. A rep who makes a “mistake” and forgets to call back when promised. Small stuff? A URL with a missing letter. A phone number with an incorrect digit...
I had a Q&A call with my clients a bit ago and one of them asked me this question, here is my response. Q: “What recommendations do you have for increasing my closing efficiency with new clients?” A: Well, it’s not one thing, but three. You have to...
Most of what you read and hear out there about fee resistance is dead wrong and grossly misguided. Arguing higher quality and better services isn’t going to cut it, particularly since you’re selling services that cannot be intrinsically compared to those of another competitor. There are a LOT...
I had a client who owns an IT Services Business ask me a question that comes up a lot and I thought I’d share my response. The question was “If I want to get email names and addresses for marketing purposes, where do I go to buy that...
Selling advice to the IT Services and MSP Owner who hates selling… from the “Business Turnaround King,” Marcus Lemonis. One of my clients asked a question that I hear so many ask… How do I sell IT Services when I HATE selling? He has NO problems sharing the...
At a special event we hosted with Marcus Lemonis, we had a tiny attendee ask an outstanding question, I thought I’d share it with you. Join us for Boot Camp April 19-22 to see Marcus speak live. Click here to get your tickets now or go to www.RobinsBigSeminar.com.
There are many ways to develop your USP (unique selling proposition) to differentiate yourself from the competition. Once you have developed your USP, you can charge more than your competition and get the right-fit clients far easier. One example that recently crossed my radar due to getting my...
There’s an old sales joke about a hotshot sales guy sitting down with a little old lady to sell her a new heater. He tells her all about how the heater is made in America and has the highest-quality ratings for efficiency and safety, about the BTUs, construction,...
