Rapid Implementation Workshop Application
Right from the start, we had MULTIPLE WINS. Our first win was immediately receiving testimonials. ALREADY DONE and PROVEN! Just 24 hours after we sent emails to 15 clients, we received 11 quality testimonials back! Then we got another two testimonials the next week — an impressive 87% response rate.
Our second win was making scheduling Technology Business Reviews a snap. By using Technology Marketing Toolkit’s marketing automation program, we easily scheduled meetings with our clients on a regular basis. The results: we upgraded multiple clients to our new support plan which added $3,590 in NEW MRR (a total contract value of $129,230), $44,820 in project work and $31,207 in product sales! By continuing to make improvements to our website and SEO and sending Robin’s proven direct mail campaign and following up, we expect to achieve even more wins very soon.
Afraid for years to run a webinar, we found that guidance from the Technology Marketing Toolkit team helped us to confidently start running an entire monthly-series webinar. Focused on compliance, this webinar produced relatively good results, including about 550 recipients that led to two HOT LEADS. When those leads close, it will equate to about $15,000 in NEW MRR! That was our single biggest strategy, and we appear to be on a good path for ongoing success from this campaign.