Robin Robins IT Marketing and IT Sales Expert to Computer Consultants
My Mission:
To educate 100,000 IT business owners on how to generate more revenue, profits and success in their business, to give 10,000 the tools, training and support they need to be more than mediocre, to save 5,000 from closing their doors or bankruptcy and to make 250 millionaires.
Why Does Robin Work With Small IT Firms And Not The Big Guys?
In many ways, it's easier to work with a larger firm that's already established and has achieved a level of success on their own. They are already doing a lot of things right, they have money to invest, an established client base and a good reputation in the marketplace to build on. And, while I could (and have) consulted with larger IT firms, I have chosen to work with small IT firms and startups for three main reasons:
First, I find many big firms frustrating to work with. It's next to impossible to get anything implemented because of all the politics and red tape. Everything is a committee decision that only serves to stall action and water down ideas. Plus, there is a lot of "schmoozing" that has to go on to get in the doors in the first place. I'm not a good "schmoozer" and refuse to kiss up to someone to earn their business. I stand on results and results alone. I don't usually find any of this with small business owners.
Second, I enjoy the challenge of working with the small firm. All my life I've had to build something from nothing, and that's what I've gotten really great at - scrappy, creative and really, really smart strategey coupled with hard work.
Third (and probably most important), I love helping the 'underdog.' When a client comes to me with a story about how I've helped them finally get the financial success they so desperatly needed, or that I've helped them get out of debt and save their business (and sometimes their marriage!) I'm totally fulfilled. That gives me far more personal gratification than helping a $50 million dollar firm generate an increase in sales. I've built my business from nothing and know how hard it can be to start and grow a business when you've got no money, no help and the world on your shoulders. I'm proud to be that "rock in the storm" to help my clients enjoy the same level of success and financial freedom I've been able to achieve myself.
My Business Soul:
- To always give my clients products and services that exceed their expectations.
- To earn the trust and respect of my clients through kept promises and honesty.
- To proactively contribute to not only my clients’ financial success, but also their emotional, physical, and spiritual well being.
- To make a positive contribution in some small way to every person I have the opportunity to touch.
Who Is Robin Robins And Why Is Everyone In The IT Industry Talking About Her?
Robin Robins is an independent marketing consultant, sales trainer, and author that specializes in inexpensive and highly effective marketing strategies for small to medium VARs, Systems Integrators, MSPs, Solution Providers, and IT consulting firms. She has developed and authored the Technology Marketing Toolkit System which is considered to be the definitive guide to marketing technology products and services. To date, over 2,800 IT business owners from 43 different countries have purchased and implemented this marketing system in their business.
Robin has been a favorite speaker for IT industry events such as System Builder Summit, SMB Nation, CompTIA’s BreakAway, CT Summit, ASCII Boot Camps, and Strategies for Success, and has been interviewed and published in VAR Business and Sales and Marketing Magazine. She currently writes a monthly column for eChannelLine.com, SMB Nation Partner Magazine, Microsoft’s Partner web site, and runs the largest sales and marketing coaching program in the world for IT consulting firms.
In addition to her extensive experience with IT service firms, Robin has also developed marketing strategies for over 4,500 businesses in 14 different industries across North America, Australia, and Europe. This includes both online and off-line marketing strategies for computer training schools & universities, franchise organizations, software companies (Novell, Surf Control, AVG anti-virus, and Microsoft), financial services, seminars and events, member organizations, and a variety of consumer products and services. This vast experience has given Robin a broad knowledge of hundreds of marketing and sales tactics used by some of the most successful and sales driven organizations in the world.
The Slippery Slope Sales Presentation
It worked like a charm.
"Robin, I want to thank you for creating the slippery slope sales presentation. I used it this past week and today closed a $44,000 managed services contract. It worked like a charm. You have no idea how much time you've saved me having to create these materials and processes on my own. My execution wasn't perfect - but who cares? It's a win. Hope this finds you well, because your slippery slope sure found me well.
"
— Jay Petersen, President, The Geeks™ Computer Service
I Generated 19 Sales Totaling $156,450 Using Just One Of Robin's Strategies!
"Before I found Robin and enrolled in her program, I "thought" I knew a thing or two about marketing. It turns out that what I knew a thing or two about was sales (and I knew a little bit about marketing). I didn't quite know at the beginning if the program would be worth the money. But I put her campaigns to work and from January through April, we received 57 referrals. So far those referrals have converted into 19 sales totaling $156,450 and we still have more deals to close. WOW! At this rate, I will have 171 referrals and 55 new clients by the end of the year."
— Tom Malesic, EZ Solution
Robin's Marketing Generated Well Over $140,000 In New Revenue In A Short Period Of Time
"With Robin's marketing program, my company saw results fast! Right away we closed one deal resulting in approximately $50,000 a year in recurring revenue! I can confidently say Robin's marketing has generated well over $140,000 in new recurring revenue in a very short period of time. The progress we made over a 10-week period using Robin's marketing was more than we accomplished in all of last year. I'm a pretty big skeptic and I looked long and hard on the Internet for somebody saying something negative to confirm my skepticism in regards to Robin's program. I came up empty handed and I am so glad I did. I want to thank Robin a million times over!"
— Matthew Palmer, ISH
We Increased Our Managed Services Recurring Revenue From $6,000 To $150,000 In Under A Year During A Very Tough Economy
"Robin has opened my eyes to the fact that being a good sales person isn't some magical process that only a select few can master — it truly is a methodical, step-by-step process that anyone can learn. After using this process over a 1-month period, I have gone from closing 1 managed services contract per month, to now closing 5 per month! In addition, the average time it is taking me to close accounts is 3 weeks as compared to the 5-6 months it previously took. Overall, we have closed 6 new accounts; 4 of those are brand new. The monthly recurring revenue from those 6 sales is $3,450; a total of $124,191 in revenue over 36 months. That's not too shabby of a ROI for the training I was originally afraid to spend my money on!"
— Sitima Fowler, Capstone IT, Inc.