The Single Most Effective Marketing And Sales-Generating System For MSPs And IT Services Firms
Exclusive Sales And Marketing Resources, Templates And Trainings Direct From Robin
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Special Presentation: A Proven MSP Marketing Blueprint To Consistently Add 1-2 New MRR Clients A Month
Marketing Deep Dive - 5 “Average” MSPs Reveal Their “Marketing Secret Sauce”
Better Your Best 2022: Watch 5 Average MSPs Share Why They Deserve To Be TMT's Spokesperson
Exclusive Interview: Secrets To Driving More Inbound Leads For IT Services
Free Customized Marketing Roadmap And One-On-One Consultation Will Show You How To Double Or Triple Your Client Base
Starting as a communications company in 1959, Krueger Communications has transitioned into a networking, VoIP and managed services business. But when it came to marketing, Krueger Communications had done NOTHING for decades. So, when the owner told me about Robin Robins and Technology Marketing Toolkit, I was initially skeptical. All the success stories I had read seemed too good to be true.
Then we went to one of Robin’s IT Marketing Roadshows. Suddenly, it ‘clicked’! All the content and marketing I had been trying to do myself was ALREADY DONE and PROVEN! So, we went ‘ALL-IN’ on Technology Marketing Toolkit, including attending the Rapid Implementation Workshop, joining Accelerators Club, adopting their marketing automation and CRM solution and even their Done-For-You Website.
In the workshop, Robin told me, ‘Matt, you’re sitting on a GOLD MINE’ because she knew we had serviced nearly 60 years of clients. So, she taught us what we call a crazy ‘sci-fi tool’ because it helped us BOOK 43 MEETINGS in just 90 days – adding $500,000 in project sales! Next, from Robin’s drip marketing e-mail campaign, we added $8,335 in MRR!
Krueger Communications’ original owner, Allen Krueger, Sr., had searched for a marketing ‘easy button’ for decades. When I joined the team, I quickly learned it doesn’t exist. In fact, this marketing journey is tough, relentless and challenges you at every turn. But once the results start coming in, like adding $576K in new sales, $8,335 in new MRR and bringing in right-fit clients, it’s SO WORTH IT!
My previous ties with marketing were not productive. My MBA taught me nothing about real-world marketing, which is why I invested $60,000 in marketing at a previous company that delivered ZILCH.
During the in-person Rapid Implementation Workshop, I kicked off our Technology Business Reviews (TBR) campaign using the standard TMT campaign included in the MAP program. Since I was the new owner of the business, it was important to meet face-to-face with my clients. Also, because I knew we were underserving my clients, I used the TBRs to get their feedback on our three new managed services and cyber security plans.
By conducting these TBRs, I picked up on a valuable piece of information. I learned that my clients followed a strict budget process. As long as I come to the TBR meetings with a spreadsheet filled out with their expected IT expenses, they are more likely to say “Yes!” This new knowledge led to a network replacement project for our largest client worth $175,000. From the TBRs, we added $180,000 in project revenue and $2,000 in MRR.