Frequently Asked Questions About
The Technology Marketing
Question #1: I see you offer a Million-Dollar Managed Service Blueprint program, as well as the Technology Marketing Toolkit; which program should I buy first?
A: If you need a comprehensive marketing plan for your IT business to attract more clients, start with the Toolkit. If you already have a solid client base and want to switch to an MSP model, start with the Million-Dollar Managed Services Blueprint.
The Toolkit has more general marketing templates and sales letters, as well as systems for fueling referrals, capturing raving fan client testimonials and case studies, newsletter marketing, online marketing campaigns, ads, sales scripts, seminar marketing, AND a (small) section on managed services. The Million-Dollar Managed Services Blueprint is a step by step process for launching (and marketing) managed services, period.
Question #2: What type of business is the Toolkit specifically designed for?
A: The Toolkit was designed specifically for small computer consulting firms that sell computer hardware, break fix services, managed services, and network design and installation to other small businesses, non-profits and home users. Software firms, web designers, system builders, and computer training firms can certainly benefit as well; however, the companies that will benefit the most from the Toolkit are small technology consultants who are great technicians but lousy marketers.
If you are not sure if the kit is right for you, keep in mind that I offer a FULL YEAR money-back guarantee. If you feel that the content is not relevant to you, or if you are unhappy for any reason, you can return it to my office within one year of your purchase for a full refund.
Question #3: How much is it going to cost to get the strategies in the Toolkit implemented?
A: A core belief we have is this: If you can’t make money without money, you can’t make money with money either. Some of the strategies will cost you absolutely nothing, while others will cost you $1,000 or more depending on the size of your current client and prospect list, where you are in your business lifecycle, etc. But keep in mind that I have written this program for the small VAR or IT consultant who does not have a lot of money to spend on marketing. In most cases, my clients are able to increase sales by improving the CURRENT marketing strategies and campaigns they are ALREADY spending money on such as their web site, sales letters, flyers, referral programs and yellow page ads.
Question #4: How long will it take to see results?
A: Some of the strategies will give you an instant increase in sales the day you implement them. Others will take longer to result in actual sales (3-6 months) due to the natural discovery and proposal process you go through with a new client. Ultimately, the answer to this question largely depends on how quickly and to what degree you implement the strategies contained in the program.
Question #5: What if I’m dead broke and can’t afford your Toolkit?
A: On several occasions, I have encountered small technology firms that are really struggling to make ends meet. It’s almost tragic to hear their stories about how poorly they are doing. Funny thing is, these same people are the ones who resist to the bitter end when it comes to feeding their minds by investing in learning programs, seminars, or information products like my Toolkit System – even though they are the ones that need it the MOST.
They think, “If I was doing better financially and in my business, I would have no problem investing some money into this kind of program.” But the truth is, successful people and businesses earn big profits because they invest in learning and growing their business; not the other way around.
This principle is true in the IT industry as well as every other field or endeavor. You will be hard pressed to find top business owners or professionals that don’t regularly invest in feeding their minds through coaching, information products, books, and seminars.
Now I bet you are thinking, “Of course you would say that Robin, you’re trying to sell me something!” Yes, I am trying to sell you something, but that doesn’t make my observation false. Besides, I’m also trying to help you. Bottom line: If your business is doing so poorly that you cannot afford the Toolkit or if you are so busy chasing your tail working IN your business instead of working ON your business, then that is all the more reason you need to enroll today.
Question #6: Do you REALLY guarantee this will work?
A: Absolutely! If you use the strategies and tools in the kit, you WILL SEE RESULTS. If you don’t, you can return the kit for a full, no-hassle refund (see my double guarantee). Bottom line, you WILL profit from my system or you won’t pay a dime. You have my word.
Question #7: What if I’m too busy right now to implement the strategies in the Toolkit… should I wait to place my order?
A: That is a valid concern; however, I know a LOT of technology business owners that are waiting for the “right” time to get started on marketing their business. Know what? The “right” time NEVER comes along because there is always some project, problem, or issue that takes up your time and attention.
If you wait around for the “perfect” time to come along, you’ll spin your wheels for months, maybe even YEARS making zero headway and so caught up in working IN your business that you never take time to work ON your business. The process of attracting new, profitable clients is the SINGLE MOST IMPORTANT thing for any business because most of your stress, problems, and anxiety come from NOT having enough money.
Question #8: Does this work for start ups?
A: Absolutely! You have two choices: You can either spend a lot of time and money doing the wrong type of marketing, spending the little bit of money you have on ineffective advertising, OR you can get the Toolkit and have the fastest, easiest, and least expensive ways to get new clients handed to you on a silver platter.
Question #9: Can I talk to Robin before buying?
A: Due to my incredibly tight schedule working with paying clients, I have stopped taking calls from prospects with questions about the program. However, I DO have a very competent staff that can answer your questions and provide the help you need, and I have gone to great lengths to provide as much detail about the services I provide in my marketing materials you have in your hands. I also offer a very generous double guarantee so you have absolutely no risk when you invest into any of my services.
Question #10: Can I talk to a few references before buying?
A: It is our strict policy to NOT give out our client’s phone numbers to act as references for us. While I completely understand your desire to talk to a few clients (which is not an unreasonable request), here are a few things you probably don’t know or realize regarding your request:
First, we have between 500 and 1,000 people visiting our web sites every week and many of our clients already get dozens of calls from complete strangers asking for advice on our program. Our clients DO take the calls. However, people abuse our clients’ kindness and willingness to help us and keep them on the phone for 30 to 60 minutes or longer, turning it into an unpaid “pick your brain about marketing” consultation. I know because they tell us about it.
Second, we routinely conduct 30-50 consults a WEEK with people looking to enroll. I’m not going to give out our clients’ phone number to 30-50 people every week and increase the annoyance and burden of taking these calls. Just like you, they are extremely busy running their business and I cannot ask them to work for me for free. We have taken great care to post an abundance of case studies and testimonials that are all real, as well as give you a money-back guarantee with no small print. Plus, my staff can answer any questions you have. I realize this may prevent you from buying; but I simply will not burden our clients given the sheer volume of calls and consultations we do every week just so I can make a sale.
Question #11: What if my competition has your program? Won’t my marketing look just like theirs?
A: First of all, I’ve NEVER had anyone tell me they mailed one of my campaigns and received complaints from the recipients that they had already seen that campaign. This is probably for a couple of reasons:
- There are over 100 different letters, campaigns, and strategies in the program. The chances of someone in your area mailing the exact same letter, to the exact same list, at the exact same time are extremely low. Besides, your prospects are not studying your marketing or the marketing of your competition and probably won’t notice the same way YOU would.
- While I do provide a number of done-for-you templates, I sincerely hope that you don’t only use one letter and ignore the carefully tested and articulated strategies for developing a USP (unique selling proposition), picking profitable target markets, creating killer testimonials, fueling referrals, using strategic case studies to niche your services, and developing your own unique offers to pull new clients in like bees to honey on a warm day. I also cover how to buy high-response lists, how to implement web marketing strategies, how develop strategic partnerships, and how to put an iron gate around your clients to lock them in for life. Your competition should NOT be able to copy your USP, experience, testimonials, and you should be able to beat them to new business through strategic joint venture marketing – all of which I teach in the program.
- Your biggest worry should not be whether or not your competition is sending the same letter campaign; your biggest concern should be that you currently don’t have a marketing plan in place, and probably don’t know the first place to start. That is a MUCH bigger threat to your business and financial security than your competition sending out the same flyer. I would suggest that you would be far better to stay clear and focused on your objectives and making sure YOU are forming the right habits, studying the right materials, and consistently working on building a marketing system in your business; do that and success will surely follow. There is a greater danger in NOT doing these things than anything your competition could do.
- Finally, if your competition IS using my program, wouldn’t it be worth seeing what they are up to?
Question #12: I am an IT company but I DON’T do network support, installation, or troubleshooting (you are an ISV, ISP, software or web developer, cabling company, computer training center, etc.); will the Toolkit still work for me?
A: The Toolkit was primarily designed for computer consulting firms who provide network support, installation, integration, and management services. However, companies who do not fit that exact criteria have purchase the Toolkit and find it valuable to building a marketing system. I don’t pursue testimonials from these companies because they are not my primary focus. BUT, the process outlined in the Toolkit for building a marketing system is the SAME regardless of what you are selling or who you are selling it to. The only disconnect will be in the examples and the templates; obviously those will need to be modified.
Some people can see beyond this and acquire a tremendous amount of value from the process and systems for marketing that I teach. After all, the process for picking profitable target markets, crafting a compelling marketing message, lead generation, risk reversal, gathering testimonials and case studies, building web site that sell, and fueling referrals is exactly the same for ALL companies. Since all of that (plus more) is covered in the Toolkit, any business owner trying to attract new clients on a small budget can benefit from the systems and processes outlined in the program.
Others need to be given examples specific to their business, their customers, and their situation before they “see” the value and simply can’t (or won’t) apply the strategies outlined in the Toolkit. Since I have no way of knowing which category you fall into, I offer a FULL YEAR money-back guarantee. If you feel that the content is not relevant to you, or if you are unhappy for any reason, you can return it to my office within one year of your purchase for a full refund.
Have A Question That Was Not Answered Here?
If you have any other questions that you need answered, please call my office direct at 1-615-790-5011 and my staff will be glad to help you out. Looking forward to helping you take your business to new levels of success…
Technology Marketing Toolkit