We Have Grown Our Managed Services MRR From $5,000 A Month To $311,000 A Month
“One of my fondest memories as a teenager was going to McDonald’s, where our family of four where we would share a single small bag of fries. One day, I noticed a man eating a LARGE box of fries all by himself. I realized right then that there is a big, abundant world out there, and I was determined to be a part of it.
In 2003, my husband, Mike, started Capstone IT. For three years, my six-figure income as an engineer for General Motors supported the family until I took the plunge and quit my job! I hold a master’s in engineering and own six US patents, yet I didn’t know the first thing about how to sell or market a business and couldn’t get the phones to ring at all.
In 2006, we attended our first Boot Camp. I watched in amazement as other MSPs shared their success stories. So I went up to Robin and expressed to her, “I’m an introverted engineer, Robin. I don’t know anything about sales and marketing. It’s so out of my comfort zone.” I’ll never forget what she told me: “I can teach you the sales process and the marketing. But you must FIRST change your mindset.”
That was a pivotal moment. In just nine years, we have grown our managed services MRR from $5,000 a month to $311,000 a month!
Which brings us to 2018. My team implemented 192 marketing campaigns! From those campaigns, we got 118 leads and $58,051 in NEW MRR. We grew our top-line revenue by 34% in 2018. Our $200 Club Referral Program brought in 16 leads and $14,000 in MRR. Our website design team, blog writers and SEO report generator, Pronto, produce our #1 lead generator. In 2018, our website brought in 34 leads and $8,500 MRR.
By joining committees and boards, we invest time that might otherwise be spent on traditional sales and marketing. We gain trust and friendship from decision makers who consider Capstone first when they’re ready to buy, which resulted in 17 leads and over $20,000 in MRR.
Everything I do in my business, my family my life or just ordering fries, I always THINK BIGGER! Maybe that’s how I’m honored to be the 2019 Spokesperson and Ambassador To The Industry.”