“How I Became A Person Of Action And Grew My Business By $360K In One Year!”
“After years of doing the same thing over and over again and somehow expecting to see different results, I knew I needed a serious change. My business was hemorrhaging money, I owed $172,000 and “growth” was a word that wasn’t even in my vocabulary. I was finally ready to take action and do the work necessary to get it done.
Since joining Producers Club, I’ve become a person of action. After hearing Darren Hardy speak at one of Robin’s events, I’ve adopted his “Insane Productivity” ideas, as well as foundational marketing concepts from Robin to achieve this:
- Creating several marketing oil wells that are producing on a regular basis.
- Writing a book!
- Becoming an expert on data breach notification laws.
- Meeting with the Attorney General’s office and local legislators to successfully change state law in our favor!
- Meeting with 60 clients in 60 days that resulted in $15,000 in new MRR!
- Embracing the concept and even leveraging the benefits of accountability.
Oh, and I paid off ALL that debt! $172,000 ERASED!
About halfway through the year, I got some very frustrating news. I learned that we were going to lose our top customer and two other good clients due to acquisitions. Through Robin, I learned I had learned the key is to focus on what IS in your control, and that’s what we did.
I committed to my Accountability Group to have a new cyber security offering packaged and productized within 30 days. Not wanting to look like an idiot to the rest of my group, I completed the task, added a sales process, and our new Cyber CareTM solution was introduced.
By performing two seminars and 60 consultations, our Cyber CareTM solution has added 23,600 in MRR to our business!
We also started using Infusionsoft to regularly send out TechTips e-mails to over 3,000 targeted prospects. We carefully analyze those who faithfully open and read our e-mails and strategically target them for additional campaigns, resulting in a 50% increase in first-time appointments.
Our completely revamped and “Robinized” our website has also been a game-changer. We used strategic landing pages to post our Cyber Security Crisis reports and targeted prospects through Infusionsoft to download the report. Since revamping the website in June, we have closed six new clients from website leads. This adds $12,950 a month in new MRR and a total of $466,200 over the life of the contracts!
Truthful accountability can help you change poor habits and execute what needs to be done. But you have to be willing to do the work and receive the feedback. This single principle has changed my life.
My expectation for my business is that we will continue to grow our Manage IT and Cyber Security solutions at a 30% growth rate for next year. My plan is to maintain at least a 25% growth rate for the next five years to hit $4 million in revenue and $10 million by year 10.”