Posts Tagged ‘Vince Lombardi’

Why Being A “Good” Technician, Manager, Salesperson Or Entrepreneur Is NOT Enough – You Need To Apply The “Second Effort”

Posted On August 5th, 2010

Vince Lombardi loved to talk about the concept of the second effort. In fact, it’s the basis of a short sales training movie created in 1968 that is still showed to sales teams in training programs today. Lombardi is famous for showing his players football clips of receivers who almost caught the ball, but let it slip through their fingers. Then he’d show clips of players who made the second effort; same situation, but when they realized the ball was slipping through their fingers, they dove and caught the ball just before it hit the ground. Other clips were of running back who were almost crushed but managed to somehow wiggle free and made the touchdown.

His point in showing these clips was to point out that everyone makes the first effort. To even get on his team you had to do that; but so did all the other players on the opposing teams—and those standing by waiting for an opening to get on the team can do that. But if you want to be great, you have to go beyond that. He knew the difference between the good players and the great ones is that the great ones always make the second effort despite their first failure or setback. Just doing everything the coach expects of you is not good enough for the great players—and that CAN already be a lot. They are compelled to go beyond that every time and THAT is why they succeed.

In business, the fact that you’ve decided to cobble together some type of services offering and go into the marketplace and ask for a check shows you’ve made the first effort. But remember this: your competition is able to do that. Hiring, managing, bookkeeping, marketing, selling and customer service are bare minimums of running a business. You HAVE to be at least average at these things in order to survive. And for many, those FIRST efforts are just about all they can handle which is why they struggle to get ahead. Read full article and comment →

3 Critical Elements of Success for Every Computer Consultant

Posted On April 6th, 2010

In My Decade Of Working With Thousands Of Small IT Business Owners, Here’s What I’ve Discovered About Success…

Helping owners of computing consulting firms (or MSP’s) achieve significant bottom-line, measurable results in business takes MORE than just giving them a great marketing campaign – it actually requires 3 critical elements all working synergistically.

By the way, these three elements have been carefully researched and documented and are essential for any individual trying to break free from bad habits or trying to achieve success in an area they have been consistently struggling with. If you want validation of this, then I suggest you read “Change or Die,” written by Alan Deutschman; this is one of the most well-documented books on this very topic.

Critical Success Element #1: A Coach. Every successful entrepreneur, actor, and top athlete has a coach. No one ever won an Olympic Gold Medal without a coach. Michael Jordan was “cut” by his high school basketball team before his coach stepped forward and personally mentored him to become the greatest basketball player of all time. The Green Bay Packers wouldn’t have been the winning team they were without their coach Vince Lombardi. And according for Forbes Magazine, more and more of the nation’s top entrepreneurs are using MULTIPLE coaches to help them take their game to the next level.

With my clients, I can see them secure dramatically better results the more personally I get involved. That does not mean giving them more “stuff.” It does mean helping them to think more strategically, coaching them on how to manage their time better and providing other staff and support resources to enable them to execute and implement. Read full article and comment →