Posted On March 29th, 2009
Should You Put A Guarantee On Your Managed Services Solution?
By: Robin Robins, Managed Services Marketing Blueprint
I often get e-mails from managed service providers asking if they REALLY need to offer a guarantee on their services. So, here is my final position on the matter:
If you cannot unconditionally guarantee your managed IT services solution, you need to go to work on improving your delivery, or find something else to sell. A guarantee is not only important when marketing your services, but it also keeps you sharp in making sure the client stays happy.
I’ve had multiple managed services provider clients who put a guarantee in place and subsequently doubled – sometimes tripled – their close rate. So yes, you need a guarantee. Read full article and comment →