Posted On August 29th, 2009
“Hello Miss Robins? My name is George and I’m calling from Acme Financial Services. We offer 401K and retirement plans for small businesses and I was wondering if you would be available sometime this week for me to sit down and talk to you about offering these benefits to your employees. Would that be ok?”
How many times have you gotten a sales call like this? Without making any effort to build rapport or interest, they ask me to take time out of my day to sell me something.
Do they really expect me to say, “SURE! I’m SO GLAD you called! I had nothing to do next week and I was so worried that I was going to have to find things to keep me busy. My calendar is completely open…why don’t you just pick the day that works best for you!”
I’ve heard this pathetic pitch so many times that I’m beginning to wonder if it’s being taught by some underground sales training operation with a mission to secretly drive all small business owners crazy.
With all the incredible books, tapes, seminars, and coaching programs on selling, you would think they could have come up with a better pitch.
If you’re having a hard time getting appointments from new prospects, maybe you should take a hard look at the pitch you are using.
Would YOU respond favorably if someone called you using YOUR sales pitch on you?
If you have a similar sounding presentation to the one above, I have no doubt that you experience very little success in getting appointments.
I’m also confident that you’re not enthusiastically picking up the phone and calling on very many new prospects every day because it is painful to do so. Read full article and comment →