Posts Tagged ‘Running A Business’

Why Being A “Good” Technician, Manager, Salesperson Or Entrepreneur Is NOT Enough – You Need To Apply The “Second Effort”

Posted On August 5th, 2010

Vince Lombardi loved to talk about the concept of the second effort. In fact, it’s the basis of a short sales training movie created in 1968 that is still showed to sales teams in training programs today. Lombardi is famous for showing his players football clips of receivers who almost caught the ball, but let it slip through their fingers. Then he’d show clips of players who made the second effort; same situation, but when they realized the ball was slipping through their fingers, they dove and caught the ball just before it hit the ground. Other clips were of running back who were almost crushed but managed to somehow wiggle free and made the touchdown.

His point in showing these clips was to point out that everyone makes the first effort. To even get on his team you had to do that; but so did all the other players on the opposing teams—and those standing by waiting for an opening to get on the team can do that. But if you want to be great, you have to go beyond that. He knew the difference between the good players and the great ones is that the great ones always make the second effort despite their first failure or setback. Just doing everything the coach expects of you is not good enough for the great players—and that CAN already be a lot. They are compelled to go beyond that every time and THAT is why they succeed.

In business, the fact that you’ve decided to cobble together some type of services offering and go into the marketplace and ask for a check shows you’ve made the first effort. But remember this: your competition is able to do that. Hiring, managing, bookkeeping, marketing, selling and customer service are bare minimums of running a business. You HAVE to be at least average at these things in order to survive. And for many, those FIRST efforts are just about all they can handle which is why they struggle to get ahead. Read full article and comment →

What To Do When Facing a Crisis

Posted On April 13th, 2010

Running a business is already pretty tough – so what do you do when out of the ordinary problems get piled on top of the herculean problems on every business owners’ shoulders? Just recently I received a few e-mails like this from people who were registered for the boot camp. In some cases, they called to cancel. A few others ARE coming, and wanted to get direction from me on how to use this as a catalyst for change. In essence their questions were all the same: “What should I do when facing a personal/business crisis?” How do you turn things around — or simply just keep yourself moving forward – when faced with incredible adversity, problems, health issues, lawsuits, money problems, divorce, and even a death of someone close to you?

Personally, I’m no stranger to problems myself. Last fall comes to mind when I was dealing not only with a very difficult personal issue that I won’t mention here, but skin cancer, two lawsuits, challenges with a key employee, turnover and a big, gut wrenching problem with a key client. All this landed on my plate during a time when I was traveling about every other week during the busiest time of year for us. Yet I didn’t skip a beat and kept all my personal and professional commitments, quickly reorganized some business plans and initiatives and had to put a few major projects on hold. Only prayer and few good, stiff drinks got me through. And no, I don’t wear a cape and I don’t share this with you to brag – I share this with you because many people never see that side of my business or life and think I’m somehow “lucky” to have “everything going for me” when nothing could be further from the truth. I just don’t go around complaining about it. Read full article and comment →