Posted On March 17th, 2010
When I was a kid I went through a phase when I carried around a rabbit’s foot for luck. I still remember it: tie-dye purple on a keychain, tied to my blue roller skates with rainbow laces. I can’t honestly say I had any good fortune come my way because of it, but it did make me feel luckier.
Of course now that I’m an adult, I know better than to depend on silly charms or superstitions for the success (or failure) in life. Yes, I admit there are times when everything’s going pear-shaped and I wonder if I’ve crossed a black cat somewhere, but the truth is, 99% of the time we create our own circumstances – our own luck – by the choices we make.
Many of the people who knew me as a kid think I’m “lucky” to be where I am today, often citing the fact that I was “always that way,” born with some inherent abilities to run a business. And to a certain point, I agree. I DO feel fortunate to have certain talents that others seem to struggle with. But simply putting my success down to the “luck” of having been gifted certain talents is an insult. It wasn’t “luck” that made me spend thousands of dollars on my own education and work 60+ hour weeks for as long as I can remember. It wasn’t “luck” that I learned how to write persuasive sales copy, sell from the platform or implement highly effective marketing plans. And it’s not “luck” that keeps my business growing 25% – 40% year upon year. Read full article and comment →