Posts Tagged ‘MSP’

3 Simple Steps Every MSP And IT Service Business Needs To Take Online Right Now

Posted On April 2nd, 2020

IT Service Business

So you’re super busy handling tickets that seem to multiply like rabbits. Add to this your clients are in full-blown panic mode…and to make matters even worse…you’re down to your last case of toilet paper!

In all seriousness, we know this is a temporary situation but we don’t know how temporary. When this ends, (and it WILL end) the world is going to look a bit different than it did before.

That said, there ARE things you need to do right now online to calm the panic, help your clients and prospects in their time of need and set yourself up to come out of this stronger than when you went in. Below is a list, in order of importance, of three things you need to do online right now to make it through this storm.

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The Dos And Don’ts Of Marketing Your MSP In An Unstable Economy

Posted On March 25th, 2020

Unstable EconomyRight now, the economy is being upended and many of you are worried the COVID-19 pandemic will destroy your business. Unfortunately, this is not the first time I have faced this in business.

NOTE: Before I go on, I’ve done a free webcast on “How To Avoid Losing Clients And Still Market Your MSP During The COVID-19 Crisis.” You can watch and get the templates and slides at: www.TechnologyMarketingToolkit.com/prosper

From 2008 to around 2012 we lost roughly 30% of our client base due to the recession. They just closed their doors or had credit cards declining. Despite that, I still grew those years in both top- and bottom-line revenue, so you CAN actually thrive in the face of a difficult economy. Here are my recommendations… Read full article and comment →

3 Simple Sales Strategies This MSP Used To Increase Her Closing Rate by 400%

Posted On June 28th, 2010

Below is a short video created by MSP Sitima Fowler talking about 3 simple sales strategies she used to not only secure a 400% increase in managed services sales but also shorten her sales cycle from 5-9 months to just 3 weeks. The corresponding workbook posted below the video will give you a bit more detail on these managed IT services strategies – BUT make sure you watch the ENTIRE video because one of the BEST strategies is right near the end.

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Do You Expect To Lose?

Posted On May 7th, 2010

Years ago when I was selling high end technical training to IT professionals for a living, the biggest sales objection I heard all day long was, “If my employer isn’t going to pay for it, I’m not going.”

As the owner of an IT services company who employs these folks, this may not come as a shock to you. In fact, many of my clients relay the same problems with their techs – not only do they want you, the employer, to pay for the training, but they expect time off from work to go so it doesn’t interfere with their personal lives. Incredible.

When I started selling coaching and training materials to managed services business owners I often found the same resistance – which didn’t surprise me all that much. But what DID surprise me was the reason why.

It wasn’t because they couldn’t afford it (which is what they would give as a cheap, easy excuse in an effort to make me go away). It wasn’t because they couldn’t find the time – again, a poor excuse fired offhand. (What sane person would say they don’t have the time to make more money…really?) And, believe it or not, it wasn’t because they didn’t think my program would work; they often were convinced it would. The REAL underlying reason in almost every case was that they didn’t believe in themselves. They didn’t believe that they could implement the strategies successfully. They expected to lose.

How incredibly sad is that? Read full article and comment →