Should you worry about a potential recession or inflation, as an owner of an MSP? In case you missed it by being distracted by the Johnny Depp trial, recent government decisions and Chappell getting mugged onstage, the Fed just triggered the sharpest rate increase since the year 2000 in an effort to slow the economy and fight inflation without causing …
Here’s are the 5 things prospects are really trying to figure out when they meet with you. This will be a good list for you to take in every sales meeting before you sit down with a prospect just to remind yourself. The first thing clients are trying to figure out is: are you knowledgeable and are you competent? Do …
One of the biggest reasons people fail in marketing is that they never get beyond random, episodic campaigns to marketing assets built on SYSTEMS and PROCESS. The other day a marketing manager asked if we had any “summer” campaigns she could run; she said she had already done a number of our campaigns and wanted something “new.” Something for the …
I’ve often said marketing is simply psychology plus math…a “manipulation” of emotions and focus with an intent to get a prospective client to buy from you. Most people cringe at the thought of using any type of emotional appeal in their advertising, yet it’s been proven over and over again that all human beings make their buying decisions based on …
Last year I started a book club with my team where we all read and/or listen to an educational program and get together on Friday morning to discuss and look for practical applications of the ideas. One of our first books was Fanatical Prospecting by Jeb Blount and it’s still top of mind a year later for underscoring one very …
From AdWeek: 62% of small businesses see NO return on their investment in Facebook. From Forbes: 44% of businesses can’t even measure social media ROI. Despite this, according to a survey from the Manifest, 63% of small businesses plan on increasing their spend on social media (!). One social media “expert” commenting on this said that “not all social media …
Recently a new client asked, “What is the average in months for an MSP to implement a marketing plan?” Impossible to answer because you first have to determine what a marketing plan means for your business, but it led me to outline several important things that a business owner needs to know before a plan can be created. In this …
I recently saw a website selling marketing services to MSPs that offered to “send out blurbs several times a week” via your company’s social media pages. Another offered to do “e-mail blasts” to your list. It got me thinking … is that really how you think of essential communications to your clients and prospects who you are trying to build …
At Boot Camp, I shared with the audience research I’d compiled on what clients want from their IT provider, based on examining the responses to a testimonial request e-mail we have our MSP clients send to THEIR best clients. I compiled and keyword-analyzed over 1,000 candid, unedited replies to those e-mails to determine the commonalities of what IT buyers – …
Welcome back! Last week we coached your clients how to buy. This week we’re exploring how to develop a relationship with the clients you have to turn them into the clients you want. Read on… Part 2 of Coach Your Clients How To Buy For Higher MSP Profits: How To Develop Your Clients Into Great Clients A critical piece to …
