Posted On May 7th, 2020
Much of our society incorrectly describes small business owners as “entrepreneurs.” But as Gerber famously pointed out, most entrepreneurs are not entrepreneurs at all – they’re technicians suffering from an entrepreneurial seizure. Nothing is truer in our industry, where most (roughly 80%) are self-employed with helpers, generating under a couple million in sales, who are busy doing it, doing it, doing it, with only a little growth year over year, no sales team, no marketing engine, no systems and processes, no equity.
While that’s where many start, it doesn’t mean that’s where they (you) have to stay. I started my business simply looking to replace a paycheck – not because I had a driving, entrepreneurial vision of a company I would one day create. Today, our growth and revenue put us in the top 1% of not only our category, but of all businesses. Similarly, many of our members come to us as “technicians” but evolve into very entrepreneurial leaders, similar to our current Spokesperson, Sitima Fowler, CEO of CapstoneIT. This should be your ambition as well, for one simple reason: it frees you from having to do all the work, giving you both stability and equity. At some point, you WILL get tired of “doing it, doing it, doing it.” Maybe you’re not there today, but mark my word, someday you will be.
Paul Monroe of ITechCare 24/7 is one of them. Last month he posted this (below) on the QUE about his journey of removing the tech hat. I decided to share it here because there are a LOT of people still “stuck” in the tech role. Some by choice, because that’s where their comfort level is. Others, like Paul, have come to realize they MUST get out of that role for their own sanity.
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