Posted On March 29th, 2009
Why Managed Service Providers Need To Pay Attention To What They Call Their Managed IT Services Solution
By: Robin Robins, Author of the Managed Services Marketing Blueprint
When you talk to clients about your IT managed services, what do you call it? Do you say it’s “managed software?” Do you just use the common industry term, “managed services?”
If so, listen up …
What you call your managed service solution IS important to how well it sells. First off, you don’t want to use the generic term “managed services” or “IT managed services” for two reasons.
First, the average business owner has no clue what ‘managed services’ means is; therefore you’ll lose rapport with the prospect and make them feel stupid for not knowing what you are talking about. Classic geek-speak!
Second, you want to create your own brand. You don’t see bottled water companies naming their product, “bottled water.” They use more exciting names such as “Dasani” or “Aquafina.” You need to do the same.
If you want to differentiate yourself from other managed services providers, naming your services will go a long way to doing just that.
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