Posts Tagged ‘IT Managed Services’

Even After Losing My First MSP And Enduring Massive COVID-19 Shutdowns, I GREW My Brand-New MSP By $89,492 In MRR In Our First 90 Days!

Posted On October 1st, 2020

Grow your msp

Our $5 Million Unsinkable IT Business
Hit A Massive Iceberg

My business partner and I started our first IT services business in 1999. Yet, rather than focus on LANs and servers like most MSPs, our business model focused more on connectivity services, including VoIP, cloud and cyber security. From day one, we locked onto the monthly recurring revenue model and grew our profitable business to $5 million. Things were good. Until…

Everything went sideways, and quickly. Life came crashing down for my business partner and best friend of over 25 years. It started with an ugly divorce, where he was separated from his seven kids. Things spiraled from there, and while I tried everything I could to rescue him, he threw it all away. I explained the situation to his ex-wife, a long-time family friend, and asked for controlling interest in our business. I told her that without 51% ownership, I would be forced to start a new company. Unfortunately, she didn’t accept my offer and went out of business.

Always one to shed positive light on every circumstance, I gained two important lessons from this experience:

Lesson #1: None of us are above it. We are all just a few bad decisions away from ruin. Like I told his ex-wife: if this could happen to him, it could happen to the Pope. 

Lesson #2: Expect the best, but prepare for the worst. Even the best partnerships can end ugly. Make sure any partnership or business agreement you have is airtight. I was fortunate I didn’t have a non-compete clause in our agreement, which allowed me to continue serving my clients.
Read full article and comment →

While Our Core Client Base In The UK Was Locked Down, We Still DOUBLED Our MRR And Added £302K In NEW Revenue!

Posted On September 1st, 2020

Mark Cronin,

MSC IT Solutions

Without Marketing, There’s Zero Leads And Zero Hope For Growth

Living in the small coastal town of Hartlepool in North East England, I believe I bring a unique perspective of running an MSP from “across the pond.” My IT journey began when I left high school at the age of 16. Classroom education was never really for me, so I went into an apprenticeship and worked my way up from the bottom.

I ran three different businesses, including owning my own wedding DJ service with a staff of eight. As an IT contractor, I followed the work around the UK and even lived in a for 20 months! I made a lot of mistakes in business and lost a lot of money, mainly because I had a bad habit of jumping in feet first without first listening, learning and following a plan.

I wasn’t about to make those mistakes again when I started MSC IT Solutions in 2016. Unfortunately, I fell into the all-too-common mistake of doing ZERO MARKETING! Without spending a dime on marketing, every bit of work came from word of mouth and referrals. Because I ignored marketing, I picked up maybe one new client a year and a smattering of project work. Nothing predictable. No new leads. No wonder growth was stagnant.

Read full article and comment →

Relentlessly Focused On Planning, Execution And Numbers, Our Revenue Jumped $319,163 And Our Profits Were Up 355% Last Year!

Posted On August 1st, 2020

Pedro Nunez,

IT Management Solutions

Knocked Down Again And Again –
But Never Knocked Out!

Standing onstage as a Better Your Best finalist at this year’s Fight Club–themed Boot Camp was most appropriate for me because I have been knocked down more times than I can count. When I came to the US from the Dominican Republic with my mother, we lacked a lot and faced many challenges.

Then, after losing my job through workforce discrimination, I started my own break-fix model IT services business in 2003. Disciplined from the Army, I always woke at 4:30 a.m. and worked 12-hour days seven days a week. After I’d reached $550,000 in revenue and thought I had all the money in the world, the 2008 recession wiped out 90% of my clients! With only a fraction of my revenue, I lost my business buildings and filed for Chapter 13 bankruptcy.

As my business, income and confidence crumbled to the ground, so did my health. The relentless hours and stress caused my blood pressure to reach such an alarming rate, my doctor said, “Pedro, if you don’t slow down, you’re going to DIE!”

3 Reasons I Turned EVERYTHING Around

There’s no greater motivator than learning you’re going to be a father. Learning you’re going to be a father TIMES THREE (Yes, TRIPLETS!) lights a burning desire within you to make more, do more and BE MORE. Along with the birth of those three angels in February 2010, the new and improved Pedro 2.0 was born, and I opened the doors to IT Management Solutions!

I searched online for someone who could help me to create an MSP recurring revenue model and grow a profitable business. I found Robin Robins. After getting the Toolkit and finally EXECUTING, I hit $201,000 with $101,000 in recurring revenue in 2009. Thank you, Jesus! I could finally start giving my babies the life they deserve! Just three years later, I was doing $877,000 in revenue with $467,000 recurring each year. By 2016, this immigrant who came from nothing had built a $1.3 MILLION business!

Read full article and comment →

As A Better Your Best Finalist, We Grew Our Revenue By $1M, Our MRR By $111,662 And Our Profit By $338,571 – All In Just One Year!

Posted On July 1st, 2020

Will Nobles,

Vector Choice

Entangled In The Dark Web Of Doubt For 6 Straight Years

The dark web is not a thing or a place. It lives among us, learning, adapting, embedding itself into the very fabric of our digital footprint, now synonymous with daily life. As CEOs, we’ve come to know the dark web of running a business. It preys upon your every insecurity, finding weaknesses in your defenses and your motivation to proceed, give extra effort and outsmart the competition.

And just when you feign success in lieu of giving in, hoping it will be enough to try for one more day, it swoops in – doubt, fear, hopelessness, desperation – and steals it in front of your very eyes.

Two years in, I thought my business was going strong, then BOOM! Three of my TOP CLIENTS representing 60% of my total revenue…GONE! After that gut punch, we operated with a skeleton staff. Under $1M, I was working IN the business, not ON the business. I was so broke I couldn’t even pay myself! The Dark Web of Doubt loomed large. Zero direction. Zero consistency. Zero marketing tools. Zero confidence… For. Six. Straight. Years! Read full article and comment →

From Better Your Best Finalist To WINNER, We Grew Revenues From $811K To $1.76M And Achieved A Net Profit Of $512,764!

Posted On June 1st, 2020
From Better Your Best Finalist To WINNER, We Grew Revenues From $811K To $1.76M And Achieved A Net Profit Of $512,764!

Charles Swihart,

Preactive IT

Servicing 981 Break-Fix Clients At 375 Pounds, I Was Ready To Drop Customers And Weight!

“Wow! He’s the Better Your Best winner…he just won an Aston Martin sports car. He must have it ALL figured out!”

Truth is, I’m no different than most of you. Believe me, I had to LEARN how to achieve this level of success. Less than five years ago, we were a computer repair shop that made house calls servicing 981 break-fix customers. Yes, as Sugar Land PC, our target market was anyone with a pulse and a computer.

Because every month our revenue started back over at ZERO, I was stressed beyond belief. I even had to borrow against our house back then just to make payroll. Not only was my business in bad shape, so was I. Crawling under desks at 375 pounds, I needed to change my business, my health, my LIFE.

Around that time, I remember being in the audience at Boot Camp. I wanted to be on that stage…I wanted to grow my business like so many in that room…but I wasn’t sure if this marketing stuff would even work for me. Read full article and comment →

How To Not Roll Over And Die (A Lesson In RESILIENCE)

Posted On May 21st, 2020

How to Not Roll Over And DieAs the casualties on the business battlefield start to pile up with the sudden forced cessation of business by the government, restaurants are taking a hit and many are closing their doors, never to reopen. However, in the midst of all this, one Seattle restaurant owner is THRIVING, with sales DOUBLE what they were the previous year, forcing him to double his staff and continue to look for more. How’s this possible? Simple: the owner of Addo, Eric Rivera, decided, “Not today, coronavirus, not today.”

He instantly shifted his entire business to pickup and delivery using his own staff to make drop-offs rather than using Grubhub or Uber Eats, which take almost all the profits in a restaurant’s takeout service. He then started selling food “bundles” including wine and now allows customers to preorder a three-pack of “heat and serve” meals for the week. He also initiated a “pay forward” $9 bowl of food they deliver to homeless shelters that people can buy. On March 17, they hit over 1,000 bowls purchased and delivered. Not too surprisingly, he INCREASED his marketing efforts and spend on social media and initiated a platform called Tock that allows customers to order meals and pick up on a selected day and time – not just when they’re ready to eat. Doing so has allowed them to better plan food ordering and minimize waste. He’s also changed his menu daily to keep things interesting and makes sure he delivers EXTRA wow in the service so customers keep coming back. Read full article and comment →

The Single Trick To Doubling Or Tripling The Leads Generated On Any Campaign You Run

Posted On May 14th, 2020

The Single Trick To Doubling Or Tripling The Leads Generated On Any Campaign You RunAs Ogilvy famously said, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent 80 cents out of your dollar.” John Caples wrote, “If the headline is poor, the copy will not be read. And copy that is not read does not sell goods.” All true.

As a copywriter, I know the headline MUST stop the reader in their tracks and draw them in; after all, if you cannot get the reader’s attention, NOTHING else you’re saying or offering matters. Yet how many so-called adver- tisers actually know and practice this? Woefully few. Here’s a list of headlines for an industry publication designed to sell to YOU. Tell me if any of these grab your attention and cause you to want to read (or respond!) to the advertisement:

“Flexible Business VoIP”
“Technology Will Take You Far”
“Better. Faster. Greener.”
“Experience”
“Journey Together. Journey Further.”

Can you tell me from any of these headlines what’s being advertised? Who it’s for? What’s the benefit? My intention is not to embarrass the advertisers, but to make a point: these ads fail at the most basic copywriting and direct response fundamentals. Maybe they can afford a low-to-non-performing ad, but can you? So, a few guidelines to remember: Read full article and comment →

Removing The “Technician” Hat To Become A “R. E. A. L.” Entrepreneur (Rewarding, Easy, Attractive and Lucrative)

Posted On May 7th, 2020

Removing The “Technician” Hat To Become A “R. E. A. L.” Entrepreneur Much of our society incorrectly describes small business owners as “entrepreneurs.” But as Gerber famously pointed out, most entrepreneurs are not entrepreneurs at all – they’re technicians suffering from an entrepreneurial seizure. Nothing is truer in our industry, where most (roughly 80%) are self-employed with helpers, generating under a couple million in sales, who are busy doing it, doing it, doing it, with only a little growth year over year, no sales team, no marketing engine, no systems and processes, no equity.

While that’s where many start, it doesn’t mean that’s where they (you) have to stay. I started my business simply looking to replace a paycheck – not because I had a driving, entrepreneurial vision of a company I would one day create. Today, our growth and revenue put us in the top 1% of not only our category, but of all businesses. Similarly, many of our members come to us as “technicians” but evolve into very entrepreneurial leaders, similar to our current Spokesperson, Sitima Fowler, CEO of CapstoneIT. This should be your ambition as well, for one simple reason: it frees you from having to do all the work, giving you both stability and equity. At some point, you WILL get tired of “doing it, doing it, doing it.” Maybe you’re not there today, but mark my word, someday you will be.

Paul Monroe of ITechCare 24/7 is one of them. Last month he posted this (below) on the QUE about his journey of removing the tech hat. I decided to share it here because there are a LOT of people still “stuck” in the tech role. Some by choice, because that’s where their comfort level is. Others, like Paul, have come to realize they MUST get out of that role for their own sanity.
Read full article and comment →