Posts Tagged ‘Economy’

3 Simple Steps Every MSP And IT Service Business Needs To Take Online Right Now

Posted On April 2nd, 2020

IT Service Business

So you’re super busy handling tickets that seem to multiply like rabbits. Add to this your clients are in full-blown panic mode…and to make matters even worse…you’re down to your last case of toilet paper!

In all seriousness, we know this is a temporary situation but we don’t know how temporary. When this ends, (and it WILL end) the world is going to look a bit different than it did before.

That said, there ARE things you need to do right now online to calm the panic, help your clients and prospects in their time of need and set yourself up to come out of this stronger than when you went in. Below is a list, in order of importance, of three things you need to do online right now to make it through this storm.

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The Dos And Don’ts Of Marketing Your MSP In An Unstable Economy

Posted On March 25th, 2020

Unstable EconomyRight now, the economy is being upended and many of you are worried the COVID-19 pandemic will destroy your business. Unfortunately, this is not the first time I have faced this in business.

NOTE: Before I go on, I’ve done a free webcast on “How To Avoid Losing Clients And Still Market Your MSP During The COVID-19 Crisis.” You can watch and get the templates and slides at: www.TechnologyMarketingToolkit.com/prosper

From 2008 to around 2012 we lost roughly 30% of our client base due to the recession. They just closed their doors or had credit cards declining. Despite that, I still grew those years in both top- and bottom-line revenue, so you CAN actually thrive in the face of a difficult economy. Here are my recommendations… Read full article and comment →

Wow, Another Year Over…

Posted On December 27th, 2009

..and a fresh, new exciting one about to begin. Although I think it’s a bad idea to only ―check in on how you are doing once a year in January, I can’t help but be a bit more reflective at the end of the year looking back over the events that have happened and asking myself three things:

  • What did we do RIGHT and want to do more of?
  • Where do we need to improve?
  • What mistakes did we make, what did we learn, and how are we going to use this information to improve next year?

This is a helpful exercise to conduct after every major event, client project, sales call, etc. As a team we do this as a practice after every event, and it’s incredibly valuable. And, as the owner of a business, I think we ought to do a deep dive every year to reflect back on these things. So, what do I think we did right? Several things–as reflected by our 30+% growth rate in a tough economy. For me, here are the biggest lessons I’ve learned:

1. Being willing to do what’s right instead of what’s easy. There aren’t many things in life that will put you in a ―damned if you do, damned if you don’t‖ situation more than running a business.  As entrepreneurs we’re pulled in many different directions and often have goals that conflict or compete with one another. Do you work late every day to turn around a sales slump and sacrifice some of the time you would have invested in your family and health or do you put more focus on your family and health, and run the risk of not being able to make payroll, ending up with heaps of stress and anxiety over financial troubles? Tough call, and a good argument could be made for either side.

But you have to choose what’s right and best for the long haul and then follow through on your decision. This is why having a vision for your life and your business is so important; you need vision to be able to make the tough decisions. I firmly believe that trying to ride both camps gets you killed. Like the indecisive squirrel in the middle of the road – you get hit by traffic going both ways. Better to pick a side, stick with your decision and focus on muddling through the temporary problems and setbacks that will arise. Although I’m very much an ―and person rather than an ―or person, the reality is that running a business requires sacrifice. Sometimes short term, sometimes long term; but thinking you can do it ALL, all the time is just not realistic.

Over this year I’ve had to make several tough calls that I knew weren’t going to put me on the ―most popular list. Looking back, perhaps you’ve been in the same boat. But I also knew that letting things continue on their current course of action would end up causing even more strife and problems, and would not be in line with our ultimate vision and core values. Yes, there were risks and costs tied to the actions and decisions made, and some short-term losses. But looking back, my only regret is that I didn’t make those decisions sooner. My procrastination only made things worse and now more than ever I believe that long-term damage from comfortable inaction is far worse than decisive action.

2. The ability to hire, retain and grow true “A” players is crucial. While this has always been a no-brainer, I can honestly say that I understand it more than ever today and I will be putting a huge focus on this area in 2010 as we continue to grow at a fast clip and continue to strive towards our BHAGs (big, hairy, audacious goals). Nothing is more painful, more exhausting and more damaging than having the wrong people on your team. In meetings with clients, the one topic that is a constant area of problems, gripes, disappointments and trouble are those around employees. And while Michael Gerber’s E-Myth is the utopian dream for any entrepreneur (that is, having a business so well documented and systematized that any half-whit can run it), the reality is that one bad employee can quickly undo any system or process no matter how well documented.

But in addition to this, the BIGGEST lesson for me has been this: if you are trying to directly manage more than 3 or 4 people, you’re setting yourself up for failure. Earlier this year, I discovered I was a genius with helpers – and I think all small businesses start that way. But at some point you will need to start developing leaders within your organization; people who understand the company’s mission, vision and goals, and who can get results, make good decisions and solve problems on their own. I have those people in place now and it is making a world of difference. Perhaps you are in the same place right now. If so, my advice to you is this: make finding, hiring, and growing the right people a major focus in your company, and never settle for good enough simply to fill an open seat, no matter how desperate the situation. Also, constantly look for great people–always be hiring. The worse time to look for a new employee is when you desperately need someone.

3. Develop immunity to criticism. It’s been said that the higher you climb in life, the more your butt hangs out (I forget who originally said that, so sorry I can’t give credit where credit is due). And if you read the books of highly successful people, one of the common themes is this: develop thick skin. But how do you determine the difference between fair criticism and unfair attacks?

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