Posts Tagged ‘Boot Camp’

A Marketing System Is Like a Chocolate Cake Recipe

Posted On May 3rd, 2010

The best way for me to describe a marketing system is to compare it to an award-winning, chocolate cake recipe. My guess is that you are familiar with chocolate cake, and you may have seen a recipe before. Here are the characteristics of a good chocolate cake recipe:

  1. You know exactly what the outcome is. You know what the cake should look like, taste like, and smell like and, therefore, you’ll have ways of knowing if the recipe was successful.
  2. There is a list of ingredients with exact measurements. These measurements are not vague, and there are no substitutions. You cannot leave out the flour or substitute it with salt or you won’t get the same results.
  3. There are specific instructions on how to use the ingredients. This is important; if you bake all the ingredients and then try to mix them together, you won’t have a very good cake. You must follow the instructions and use the ingredients in the order given.

If you follow the system, you should be able to produce an award-winning, chocolate cake every time.

A marketing system works exactly the same way: Read full article and comment →

What To Do When Facing a Crisis

Posted On April 13th, 2010

Running a business is already pretty tough – so what do you do when out of the ordinary problems get piled on top of the herculean problems on every business owners’ shoulders? Just recently I received a few e-mails like this from people who were registered for the boot camp. In some cases, they called to cancel. A few others ARE coming, and wanted to get direction from me on how to use this as a catalyst for change. In essence their questions were all the same: “What should I do when facing a personal/business crisis?” How do you turn things around — or simply just keep yourself moving forward – when faced with incredible adversity, problems, health issues, lawsuits, money problems, divorce, and even a death of someone close to you?

Personally, I’m no stranger to problems myself. Last fall comes to mind when I was dealing not only with a very difficult personal issue that I won’t mention here, but skin cancer, two lawsuits, challenges with a key employee, turnover and a big, gut wrenching problem with a key client. All this landed on my plate during a time when I was traveling about every other week during the busiest time of year for us. Yet I didn’t skip a beat and kept all my personal and professional commitments, quickly reorganized some business plans and initiatives and had to put a few major projects on hold. Only prayer and few good, stiff drinks got me through. And no, I don’t wear a cape and I don’t share this with you to brag – I share this with you because many people never see that side of my business or life and think I’m somehow “lucky” to have “everything going for me” when nothing could be further from the truth. I just don’t go around complaining about it. Read full article and comment →