Video Blogs: The Next “Big Thing” in Marketing?

Fresh off the launch of my new Million Dollar Managed Services Blueprint (http://www.managedservicesblueprint.com), I wanted to let you in on a little tip…

Video Blogs ROCK

Admittedly, I’m a relative newbie to this media with lots to learn; and whether or not this will work for you will largely depend on who you are marketing to and whether or not you can actually produce relevant and interesting content.  But over the last year, I’ve seen many of my colleagues use a proliferation of short, unedited videos on their blogs to convince me this is something I need to use in my marketing mix.  Some  of the video blogs I’ve been following are done very professionally, like those made by Bob Parsons, CEO of GoDaddy.com (www.bobparsons.me), which is my personal favorite, while others are literally rough, spur-the-moment flip video shoots like my friend, Bedros Keuilian, who does marketing for personal trainers (www.ptpower.com).  The key to success (I’m finding) is to post something either controversial or educational and get people to comment.   This not only helps in lifting SEO, but it also engages your visitors, and acts like an ongoing “ask campaign”.  What you need is simple:  a YouTube account (for videos of 10 minutes or less) and a Flip Video camera.  Do not get hung up on being perfect or you’ll never get it done.  As you can see at http://managedservicesblueprint.com/live/blog/, it’s really not that difficult. Read full article and comment →