The MSP Sales And Marketing Starter Kit Includes:
Book: The MSP’s And IT Business Owner’s Ultimate Guide To Marketing, Lead Generation And IT Services Sales Success
This book is chock-full of powerful marketing lessons in attracting more and better-quality clients for your business.
From how to recognize bad marketing, the essentials of a successful marketing plan and tips for what every marketing campaign must include, to ways to get your clients to buy more and secrets to consistently generating leads. Applying even one piece of what is covered in this book will help you get the kick start you need.
Video On USB Drive: How These 5 MSPs Added An Average Of $663,707 In NEW Sales And Dramatically Increased Profits In Under One Year
During our annual Boot Camp Better Your Best competition, 5 of our top clients present the campaigns, strategies and processes they used to achieve amazing success year over year. There are some great gold nuggets and ideas you can implement immediately in your business.
Marketing Strategy Brief Newsletters: Monthly “Kick In The Booty” Full Of Marketing Ideas, Campaigns And Examples
Included in your purchase are 3 of our past newsletters covering every imaginable marketing and sales tool, including direct mail, website strategies, e-mail, pay-per-click search engines, yellow pages ads, trade shows, networking events, brochures, sales scripts and more. We also include examples of successful marketing campaigns used by your peers and explain why they work, how they work and how you can put them to use in your business for immediate results.
Report And Checklist: IT Sales Playbook Overview
This report will show you what an IT Sales Playbook MUST include to allow you to close IT services contracts and projects at premium profit margins with little to no price resistance, stalls, delays and resistance.
Report And Checklist: The 12 Pillars Of Trust-Based Selling For IT Services Businesses
People don’t do business with companies, they do business with people. And if your clients and prospects don’t trust you, making sales becomes extremely difficult and often nonexistent. This document gives you 12 strategies you can immediately put into practice to build trust during the selling process.
Report: The Ultimate Success SECRET For IT Services Firms
Is there one, single secret to success of such overriding importance that, if concentrated upon exclusively, will literally change a person’s entire life experience and results? If it exists, what is it? That’s right – one. I believe that I have identified the one, single, sole “secret of success” universally shared and relied on, above all other success secrets, by all extraordinarily successful individuals. And it is my contention that any person who discovers, accepts, comes to understand, and gives priority, and paramount importance to this one secret can and will quickly create unbelievable breakthroughs in his or her life.
Customized Marketing Roadmap And Consultation
Do you feel you should be more successful in your IT services business by now, making more money with greater ease than you are today? Are you unsure about where to start when it comes to marketing? Perhaps you’re excellent at the technical aspects of running an IT services business but simply lack the experience in sales and marketing you need to make good decisions about what to do and what activities will give you the highest return and best results? This consultation can help you. Not only will you walk away with answers, you’ll get a customized Marketing Roadmap for your business, detailing the steps you can take immediately to begin doubling or tripling the number of quality leads for your IT business.
3 Months Of Member Dashboard Online Access
Not only will you have online access to all of your product resources (forever), you will also get 3 months of access to a number of “Members Only” benefits, including:
- Member QUE – Short for “Questions, Updates and Exchanges,” the QUE is an online message board available exclusively to our members – all MSPs and IT business owners, like you. Post comments and questions to get helpful advice from your industry peers. You’ll be amazed at how giving and sharing our group is.
- Marketing Strategy Brief Newsletter – On the dashboard, you’ll be able to read over 10 years’ worth of past newsletters and examine the marketing examples and campaigns that go along with them.
I authorize Technology Marketing Toolkit, Inc. to charge me for the Toolkit according to the payment option I selected above and the terms of this agreement. I affirm that the name and personal information provided on this form are true and correct and that I have read, understood and accepted the business terms. I also authorize Technology Marketing Toolkit, Inc. to charge me $127 per month to keep my Apprentice Club Membership after the 12 month program is over. I understand that I may cancel the Apprentice Club Membership at that time and owe nothing further. I further understand that Robin Robins advice, coaching and materials should not be considered legal advice and that I should always seek the services of a professional, licensed attorney for all matters pertaining to the operation, contracts, sales and promotion of my business.
Starting as a communications company in 1959, Krueger Communications has transitioned into a networking, VoIP and managed services business. But when it came to marketing, Krueger Communications had done NOTHING for decades. So, when the owner told me about Robin Robins and Technology Marketing Toolkit, I was initially skeptical. All the success stories I had read seemed too good to be true.
Then we went to one of Robin’s IT Marketing Roadshows. Suddenly, it ‘clicked’! All the content and marketing I had been trying to do myself was ALREADY DONE and PROVEN! So, we went ‘ALL-IN’ on Technology Marketing Toolkit, including attending the Rapid Implementation Workshop, joining Accelerators Club, adopting their marketing automation and CRM solution and even their Done-For-You Website.
In the workshop, Robin told me, ‘Matt, you’re sitting on a GOLD MINE’ because she knew we had serviced nearly 60 years of clients. So, she taught us what we call a crazy ‘sci-fi tool’ because it helped us BOOK 43 MEETINGS in just 90 days – adding $500,000 in project sales! Next, from Robin’s drip marketing e-mail campaign, we added $8,335 in MRR!
Krueger Communications’ original owner, Allen Krueger, Sr., had searched for a marketing ‘easy button’ for decades. When I joined the team, I quickly learned it doesn’t exist. In fact, this marketing journey is tough, relentless and challenges you at every turn. But once the results start coming in, like adding $576K in new sales, $8,335 in new MRR and bringing in right-fit clients, it’s SO WORTH IT!
My previous ties with marketing were not productive. My MBA taught me nothing about real-world marketing, which is why I invested $60,000 in marketing at a previous company that delivered ZILCH.
During the in-person Rapid Implementation Workshop, I kicked off our Technology Business Reviews (TBR) campaign using the standard TMT campaign included in the MAP program. Since I was the new owner of the business, it was important to meet face-to-face with my clients. Also, because I knew we were underserving my clients, I used the TBRs to get their feedback on our three new managed services and cyber security plans.
By conducting these TBRs, I picked up on a valuable piece of information. I learned that my clients followed a strict budget process. As long as I come to the TBR meetings with a spreadsheet filled out with their expected IT expenses, they are more likely to say “Yes!” This new knowledge led to a network replacement project for our largest client worth $175,000. From the TBRs, we added $180,000 in project revenue and $2,000 in MRR.