The MSP Sales And Marketing Starter Kit Includes:
Book: The MSP’s And IT Business Owner’s Ultimate Guide To Marketing, Lead Generation And IT Services Sales Success
This book is chock-full of powerful marketing lessons in attracting more and better-quality clients for your business.
From how to recognize bad marketing, the essentials of a successful marketing plan and tips for what every marketing campaign must include, to ways to get your clients to buy more and secrets to consistently generating leads. Applying even one piece of what is covered in this book will help you get the kick start you need.
Video On USB Drive: How These 5 MSPs Added An Average Of $663,707 In NEW Sales And Dramatically Increased Profits In Under One Year
During our annual Boot Camp Better Your Best competition, 5 of our top clients present the campaigns, strategies and processes they used to achieve amazing success year over year. There are some great gold nuggets and ideas you can implement immediately in your business.
Marketing Strategy Brief Newsletters: Monthly “Kick In The Booty” Full Of Marketing Ideas, Campaigns And Examples
Included in your purchase are 3 of our past newsletters covering every imaginable marketing and sales tool, including direct mail, website strategies, e-mail, pay-per-click search engines, yellow pages ads, trade shows, networking events, brochures, sales scripts and more. We also include examples of successful marketing campaigns used by your peers and explain why they work, how they work and how you can put them to use in your business for immediate results.
Report And Checklist: IT Sales Playbook Overview
This report will show you what an IT Sales Playbook MUST include to allow you to close IT services contracts and projects at premium profit margins with little to no price resistance, stalls, delays and resistance.
Report And Checklist: The 12 Pillars Of Trust-Based Selling For IT Services Businesses
People don’t do business with companies, they do business with people. And if your clients and prospects don’t trust you, making sales becomes extremely difficult and often nonexistent. This document gives you 12 strategies you can immediately put into practice to build trust during the selling process.
Report: The Ultimate Success SECRET For IT Services Firms
Is there one, single secret to success of such overriding importance that, if concentrated upon exclusively, will literally change a person’s entire life experience and results? If it exists, what is it? That’s right – one. I believe that I have identified the one, single, sole “secret of success” universally shared and relied on, above all other success secrets, by all extraordinarily successful individuals. And it is my contention that any person who discovers, accepts, comes to understand, and gives priority, and paramount importance to this one secret can and will quickly create unbelievable breakthroughs in his or her life.
Customized Marketing Roadmap And Consultation
Do you feel you should be more successful in your IT services business by now, making more money with greater ease than you are today? Are you unsure about where to start when it comes to marketing? Perhaps you’re excellent at the technical aspects of running an IT services business but simply lack the experience in sales and marketing you need to make good decisions about what to do and what activities will give you the highest return and best results? This consultation can help you. Not only will you walk away with answers, you’ll get a customized Marketing Roadmap for your business, detailing the steps you can take immediately to begin doubling or tripling the number of quality leads for your IT business.
3 Months Of Member Dashboard Online Access
Not only will you have online access to all of your product resources (forever), you will also get 3 months of access to a number of “Members Only” benefits, including:
- Member QUE – Short for “Questions, Updates and Exchanges,” the QUE is an online message board available exclusively to our members – all MSPs and IT business owners, like you. Post comments and questions to get helpful advice from your industry peers. You’ll be amazed at how giving and sharing our group is.
- Marketing Strategy Brief Newsletter – On the dashboard, you’ll be able to read over 10 years’ worth of past newsletters and examine the marketing examples and campaigns that go along with them.
I authorize Technology Marketing Toolkit, Inc. to charge me for the Toolkit according to the payment option I selected above and the terms of this agreement. I affirm that the name and personal information provided on this form are true and correct and that I have read, understood and accepted the business terms. I also authorize Technology Marketing Toolkit, Inc. to charge me $127 per month to keep my Apprentice Club Membership after the 12 month program is over. I understand that I may cancel the Apprentice Club Membership at that time and owe nothing further. I further understand that Robin Robins advice, coaching and materials should not be considered legal advice and that I should always seek the services of a professional, licensed attorney for all matters pertaining to the operation, contracts, sales and promotion of my business.
We took Robin’s advice and decided to focus on a niche. We chose the medical industry, as we had already experienced success there. We marketed to our list with a multipronged, multimedia approach of direct mail, telemarketing follow-up and canvassing. We are diligent with our marketing touches, using the templates Robin provides us, including monthly newsletters, Shock and Awe packages, TechTip e-mails, and our newly published book, Keeping I.T. Simple.
Using one particular marketing strategy, we added almost $12,000 in new MRR (over $430,000 total life of contracts) with a monthly spend of $3,000.
This year alone our revenue is up over 50%, and we’ve added over $20,000 per month in brand-new MRR. And now that our marketing is consistently bringing in two to three brand-new, highly qualified leads per week, I have no doubt this growth trend will continue at the same pace (or faster!).
I have been a client of Technology Marketing Toolkit for over five years and have had nothing but great results from the material! If you are ready to change your IT business for the better, then this product is for you. Using Robin’s strategies, we finally broke the $2 million mark and secured a 101% increase in net profits! What she teaches and provides will truly make an impact IF you implement it. It’s like a paint-by-numbers system that allows you to market to prospects, whether you have a background in marketing or not. The Producers Club is invaluable to me, and the guest speakers she brings into these events are people I would not have been able to meet, nor hear speak, at any other event that would be IT-related. Being in Producers Club has allowed me to grow my peer network of IT professionals and business owners from around the globe, and these are people who understand my business issues and can give guidance without being my competitor. Hands down, this has guided my personal growth and my company’s success to where we are today and will continue to impact the growth of tomorrow and the years to come!
Like many MSPs, I found marketing to be a completely foreign concept. Initially all of my clients came from word of mouth and I never had to go out and get the business. So bit by bit I learned marketing and implemented the tools and strategies Robin had given me.
I took Robin’s advice and transitioned all of my clients from a break-fix to a managed model. That has been a huge success and now, three years later, I’m up to $30,000 in MRR with just 2.5 people, plus project work, plus hardware and software sales. Bottom line has been solid black for the last two years and we paid off the $100,000 in debt we had accumulated in the leaner years.
I also systematized my referral program and I’m now reaching new clients by delivering seminars promoted through JV partners. By reminding myself that Rome wasn’t built in a day and setting one goal a week to further my marketing, I was able to succeed step by step in adding new marketing strategies to my business.
I wish I could take back the years I wasn’t attending events or using Robin’s methods. My advice for any new member is: don’t do like most people and let these strategies accumulate dust on the shelf, they really DO work. Also, get in a peer group (for me it was Robin’s Producers Club). With Robin’s strategies and the support of my accountability group, I have built a solid business and a confidence in the future success of things to come.
Before I found Robin and joined the Producers Club, I ‘thought’ I knew a thing or two about marketing. It turns out that what I knew a thing or two about was sales (and I knew a little bit about marketing).
I didn’t quite know at the beginning if the program would be worth the money. But I put her campaigns to work and from January through April, we received 57 referrals. So far those referrals have converted into 19 sales totaling $156,450 and we still have more deals to close. WOW! At this rate, I will have 171 referrals and 55 new clients by the end of the year.
I just can’t say enough good things about Robin. Now I know a thing or two about marketing thanks to her!
In our second year of business, we won a big account with 450 users. We were heavily reliant on this one major account. Then, the bad news came…that account closed their business and with one month’s notice they informed us they wouldn’t be needing our services anymore.
I searched the Internet for help with marketing. I was so desperate that I just wanted ANY help I could get. This is when I came across Robin.
Robin has changed my life. For starters, she helped me turn my business around and has given me the confidence and the tools to start ANY business and be successful in it. I know we have a fair way to go, but I know we have the tools, the know-how and the confidence to get there.
We have been followers of Robin for five years. Aside from the marketing campaigns and loads of information that we get from the program, the most valuable thing that Robin and her team has provided me with is the ability to be totally clear and honest about my business.
I never internalized the idea that we are as much a marketing company as we are a technology company. Once I made that realization and, as a result, started to become a better entrepreneur, we experienced exponential growth. The numbers simply speak for themselves. In the course of one year, our managed services revenue increased 76.8% and, more importantly, our net income increased 307%!
Would I have been able to get where I am today without Robin and the program? No way. Would I like to be the person who tells the world about how they can change their lives using Robin’s program…most definitely!
I started InnoTek in 1999 with the mission of helping business owners run their businesses more effectively, efficiently, and profitably. Every year I was growing InnoTek, and we were good at what we did.
Ironically, InnoTek was able to accomplish the goal of efficiency and profitability for our clients, but I was not able to do this for InnoTek.
After years of struggling I decided this needed to change so I began a mission to save my business, improve my quality of life and create success, with a focus on efficiency and profitability for InnoTek.
This all started when I found Robin and enrolled in her programs. She taught me that an entrepreneur needs structure, support groups and real training in order to run and grow a successful business. Her leadership, direction and of course, marketing paid off big for InnoTek. In one year, we generated over $231,000 in NEW business while investing $16,886 in marketing efforts. That’s more than a 1,300% return on our investment. My mission was accomplished… We made InnoTek efficient and profitable and continue to do so.
I was introduced to Robin and enrolled in her program several years ago. Like many newbies, I faced the challenge of not knowing how to really get started, but I took a stab, dove in and began implementing Robin’s strategies. As my momentum was gearing up, I had a serious accident that laid me up for months. I made the decision to not let this down-time go to waste. During my recovery, I decided to work ON my business. I read the Toolkit cover to cover, I set up a web cam to conduct sales appointments and I did anything that I could to keep my business running smoothly and maintain the progress I had gained.
Just as I started to get back on my feet, literally and figuratively, another disaster hit. Our office was flooded and in just a few hours we lost over $150,000 as well as our forward momentum that had taken us years to build.
Thanks to my marketing know-how, I was able to drive much-needed revenue to rebuild our business. We rebuilt beyond what we had ever achieved. Our sales last year topped $1.39 million, but most importantly, our net profit was up over 575% in one year! The key lesson I have learned is that you never know when a disaster could strike, and if you don’t have sufficient business coming in or retained earnings to overcome life’s hiccups, you could lose everything. I am especially thankful to Robin and her team for showing me how to rise above hard times to even greater success.
When we found Robin and the Toolkit, we knew we had found something that would force us to stop working ‘in’ our business and start working ‘on’ our company.
To really capitalize on what our marketing could do, we had to be comfortable that we could properly service clients the way we promised we would. We wanted to walk the talk of our new marketing materials, so we used the Toolkit as a measuring stick to take a hard look at our company, our market and even our competition. Now, we’re no longer just the ‘computer repair guy,’ we’ve positioned ourselves as the go-to experts in technology, and it shows.
There are two things we learned: the Toolkit materials always yield a response, and you have to be prepared.
Our revenues are on track for a 65% increase over last year, and with just a quarter left in the year, we’re right on target to top $500,000 in revenues for the first time ever! After a 71% revenue increase and an 85% increase in profits, we are feeling the growing pains from our newfound success, and we love it!
Robin’s approach is perfect for a computer service firm on a small budget. I signed up for her program and she has consistently delivered more than she promised. After using her tools and advice, our top line revenue is up 18% and bottom line profits are up 120%. I’m 100% convinced that anyone who signs up for this program and takes Robin’s advice will experience the same results. I’m very happy with the results and the services she provides, and will remain a client forever.