The Appointment Generating Miracle
Discover What You Can Learn With The Appointment Generating Miracle
If you look at how most IT firms market themselves, you’ll see their activities are extremely passive and engineered to do everything BUT talk directly to a prospect. They wait for referrals to come in and/or spend hours tweeting, blogging and posting online in hopes that a good prospect will see their ad or article and call their office (for the record, “hope” is never a good business strategy). E-mail response rates are at an all-time low and are getting worse, and Google AdWords and other online media will only reach a small, miniscule percentage of the total pool of prospects available – many of whom are NOT searching online right now for their next IT provider. That’s why it’s necessary to implement a DIRECT outreach to C-level decision makers at companies you want as clients. When done right, you’ll win appointments with prospects that aren’t actively looking right now, but are open to considering an alternative IT provider. You’ll also build a QUALITY list of prospects and learn when a prospect’s current IT services contract is up so you can get the opportunity to win their business when the time comes.
In this program, you’ll learn:
- A process for phone prospecting that is far more elegant, ethical and effective than brute-force cold calls.
- Metrics you should know and manage by, including how many calls and appointments your inside salesperson should be able to make.
- How to calculate the total costs and return for this marketing investment; you’ll receive an ROI calculator that will allow you to know with accuracy what to budget and what you should expect to get in sales in return, based on REAL WORLD numbers.
- An inside sales position scorecard, job description and job ad to help you recruit the perfect insides sales candidate.
- How to manage your inside salesperson (or team) for peak performance.
- Scripts and approaches that will get you the appointment, lower resistance and position you as a professional company.
Our Company Grew From $1.7 Million To $3.9 Million In ONE YEAR!
Intelligent Technical Solutions
What Our Members Are Saying About Technology Marketing Toolkit
In the 90 days that followed Robin’s marketing training, we have been very active with our marketing. First, we scrubbed our list to generate 500 very qualified contacts. Next, we sent Robin’s Bad Date letter to architects and engineers and generated nine new leads and two appointments for $10K in potential MRR in the pipeline. Next, we mailed the campaign to 252 CPA firms and received eight leads, two appointments and one new client at $1,000 in MRR and $500 potential MRR!
This MASTERCLASS marketing and mini-MBA program takes you out of your comfort zone — precisely where you need to be to GROW! So far, our growth has been $5,000 in MRR and $10,000 in project work. What I found most valuable were the discussions with other MSPs who know what marketing works best. These peers share what they’ve learned the HARD way so we can implement it the EASY way!"
By implementing client-focused campaigns, prospect-focused campaigns and drip marketing in this 90-day period, we added $14,631.67 in monthly recurring revenue as well as $105,267.18 in project and hardware sales!
Going through Robin’s workshop and the 90 days that followed was an incredible opportunity for M3 Networks to develop our marketing efforts almost from scratch. We are incredibly grateful for this opportunity, and we are excited to take these tools and build upon them going forward!
By aligning with Robin Robins and Technology Marketing Toolkit, I have been pushed FAR outside of my comfort zone by executing campaigns and marketing strategies I have never done before. I’m determined to help meet our goals by embracing our company core values, implementing the Toolkit the RIGHT WAY, as well as track and analyze all results. So far it’s worked! In just TWO MONTHS, we have grown our monthly recurring revenue by $6,832, added $121,217 in project work and also sold $159,369 worth of products!"
Living in the heart of the space program in Houston, Texas, we are no strangers to speed. And Robin’s Rapid Implementation Workshop is basically marketing at warp speed. After only 90 days in Robin’s program, we have completed quarterly business reviews for one half of our clients. In that time, we have added $3,200 in MRR from NEW clients and approximately $5,000 in MRR from existing clients who have signed up for additional services."
As a small, two-person company, we were able to fill up our sales funnel in a hurry just by implementing two easy campaigns Robin taught us. During the past 12 weeks, these two campaigns alone have resulted in two new clients, four appointments and two reopened opportunities that we had previously GIVEN UP ON! In fact, any day now, we are expecting to learn that we won a $79,200 opportunity that, without a doubt, would have NEVER happened without Robin’s coaching.
Robin’s Boot Camp and Rapid Implementation Workshop became a turning point in my mindset about how to finally start marketing my business. During the workshop, I scheduled quarterly business review appointments right there in class, which led to $13,000 in project work! After learning how to more effectively close sales, I closed $24,016.14 with a new client! We have accomplished more than I could have ever imagined in such a short time.
Robin’s Rapid Implementation Workshop was a complete whirlwind of activity. We learned a lot and made great connections with other IT business owners. The best part? While at the two-day workshop, we sent a simple e-mail to 70 of our clients, which turned into 13 appointments and $7,966 in increased monthly recurring revenue with an additional $62,796 in projects!
I thought I was doing quarterly business reviews for our clients correctly. But they were more like, ‘You had this many tickets this year, and here is a report on your backups.’ These client reviews rarely produced sales. But after Robin taught us her QBR strategy that we implemented in her workshop, we grossed $23,000, with a profit of over $15,000 – all from this single initiative. To say I was stunned is an understatement!
After 20 years of no marketing and STUCK in a rut, we began our journey with Robin’s Rapid Implementation Workshop and 12-week training program. During this time, we signed and onboarded THREE NEW CLIENTS, adding to our monthly recurring revenue! For the first time in TWO DECADES, we have a specific and proven 12-month marketing plan in place that will enable us to meet or exceed our goals. The Technology Marketing Toolkit has set us on a good course to move us to our next goal: $5 million in revenue!"