Discover What You Can Learn With The Appointment Generating Miracle
If you look at how most IT firms market themselves, you’ll see their activities are extremely passive and engineered to do everything BUT talk directly to a prospect. They wait for referrals to come in and/or spend hours tweeting, blogging and posting online in hopes that a good prospect will see their ad or article and call their office (for the record, “hope” is never a good business strategy). E-mail response rates are at an all-time low and are getting worse, and Google AdWords and other online media will only reach a small, miniscule percentage of the total pool of prospects available – many of whom are NOT searching online right now for their next IT provider. That’s why it’s necessary to implement a DIRECT outreach to C-level decision makers at companies you want as clients. When done right, you’ll win appointments with prospects that aren’t actively looking right now, but are open to considering an alternative IT provider. You’ll also build a QUALITY list of prospects and learn when a prospect’s current IT services contract is up so you can get the opportunity to win their business when the time comes.
In this program, you’ll learn:
- A process for phone prospecting that is far more elegant, ethical and effective than brute-force cold calls.
- Metrics you should know and manage by, including how many calls and appointments your inside salesperson should be able to make.
- How to calculate the total costs and return for this marketing investment; you’ll receive an ROI calculator that will allow you to know with accuracy what to budget and what you should expect to get in sales in return, based on REAL WORLD numbers.
- An inside sales position scorecard, job description and job ad to help you recruit the perfect insides sales candidate.
- How to manage your inside salesperson (or team) for peak performance.
- Scripts and approaches that will get you the appointment, lower resistance and position you as a professional company.
What Our Members Are Saying About Technology Marketing Toolkit
I thought I was doing quarterly business reviews for our clients correctly. But they were more like, ‘You had this many tickets this year, and here is a report on your backups.’ These client reviews rarely produced sales. But after Robin taught us her QBR strategy that we implemented in her workshop, we grossed $23,000, with a profit of over $15,000 – all from this single initiative. To say I was stunned is an understatement!
In the 90 days that followed Robin’s marketing training, we have been very active with our marketing. First, we scrubbed our list to generate 500 very qualified contacts. Next, we sent Robin’s Bad Date letter to architects and engineers and generated nine new leads and two appointments for $10K in potential MRR in the pipeline. Next, we mailed the campaign to 252 CPA firms and received eight leads, two appointments and one new client at $1,000 in MRR and $500 potential MRR!
Living in the heart of the space program in Houston, Texas, we are no strangers to speed. And Robin’s Rapid Implementation Workshop is basically marketing at warp speed. After only 90 days in Robin’s program, we have completed quarterly business reviews for one half of our clients. In that time, we have added $3,200 in MRR from NEW clients and approximately $5,000 in MRR from existing clients who have signed up for additional services.
Robin’s Rapid Implementation Workshop was a complete whirlwind of activity. We learned a lot and made great connections with other IT business owners. The best part? While at the two-day workshop, we sent a simple e-mail to 70 of our clients, which turned into 13 appointments and $7,966 in increased monthly recurring revenue with an additional $62,796 in projects!
As a small, two-person company, we were able to fill up our sales funnel in a hurry just by implementing two easy campaigns Robin taught us. During the past 12 weeks, these two campaigns alone have resulted in two new clients, four appointments and two reopened opportunities that we had previously GIVEN UP ON! In fact, any day now, we are expecting to learn that we won a $79,200 opportunity that, without a doubt, would have NEVER happened without Robin’s coaching.
As far as the wins we’ve experienced in the past 90 days thanks to Robin’s proven marketing strategies and initiatives, we’ve added $19,657.82 in monthly recurring revenue thanks to cross-sell opportunities. Using the strategies and campaigns in Robin’s Toolkit, along with consistency and a new commitment to marketing, we have grown considerably in profits. In fact, we have gained profits in these 90 days that we hadn’t seen in the past 20 years of doing business.
My Iron-Clad, 100% "You Can't Lose" Double Guarantee
I’m so confident this program will help you increase IT leads and sales that I back it up with a DOUBLE guarantee.
Guarantee #1: 365 Day Trial, 100% Money-Back Guarantee — Take one full year to implement this system and see how powerful it is. Put the IT services marketing strategies to work to generate more IT leads, clients, referrals, managed services contracts and higher profit margins.
If you’re not completely thrilled with the content and results, return it for a full refund — no questions asked.
Guarantee #2: 10 Times Your Investment — Two-Year Guarantee: If you decide to keep the toolkit past the first year, you have another year to use the templates and strategies for marketing IT services.
If you implement just 3 campaigns and don’t make back 10 times your investment (over $47,590 in new sales), return the materials for a full refund.