Rapid Implementation Workshop
This is a transformational 3-day workshop for Technology Marketing Toolkit owners. Join me, my top coaches and a SMALL group of peers in an intense, highly-productive workshop where we’ll personally walk you through the most critical aspects of building a lead generation and marketing machine for your IT services business, and THEN coach you for 3 months afterward to get 10 interlocking campaigns IMPLEMENTED and running consistently. This is a rare opportunity to get this much personal attention from me for the money. Note: You must be a Technology Marketing Toolkit Owner to enroll in this class.
Call Us Today At (615) 790-5011
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What Will I Have As A Result Of Attending A Rapid Implementation Workshop?
- Absolute crystal clarity on the target market you should focus on for maximum profits, growth and success. When you leave, you will no longer feel lost or confused about who your most lucrative target market should be. This is the single most important element of your BUSINESS plan that you have to have right to move forward successfully.
- A clear idea of what your USP is (and how to articulate it), or what it needs to be for your to close more sales. You'll leave knowing how you stack up against your peers in SLAs, pricing, customer service, value delivered and other competitive advantages. Moreover, you'll find out where your weaknesses are, compared to other IT services firms, and (at least) know exactly what you need to work on, improve, offer or change to be more competitive.
- Exact clarity on what your web site should say to maximize its effectiveness. This is a direct product of the previous 2 items; you can't possibly make your web site productive if you don't know who your ideal client is OR what your USP is! We'll also have you IMPLEMENT various elements of tracking and conversion to make your web site PRODUCTIVE.
- How to pull together your list and get your leads, prospects and clients tagged properly in your CRM or PSA tool. If necessary, we can also walk you through purchasing a list and getting a process in place for scrubbing it. Of course, we'll also give you 10 list-building campaigns as part of this program.
- A well-defined referral marketing system (and campaigns) mapped out and in place to fuel more highly-qualified prospects quickly and easily.
- 10 Marketing Oil Wells STARTED. While we won't be able to fully implement them ALL at this 2-day event, we will get the ball rolling and then hold you accountable over the following 3 months (via webinars) to get the rest implemented. These will include a newsletter/drip marketing campaign, a productive email/blog campaign, a direct mail system for prospecting, a seminar marketing system AND a host of other lead generation campaigns.
- How To Use Your New Automation Software Every Day To Capture Leads And Do Marketing. You will get a full day of end-user training of Infusionsoft as your new CRM and automation powerhouse.
What Our Members Are Saying About Technology Marketing Toolkit
As a small, two-person company, we were able to fill up our sales funnel in a hurry just by implementing two easy campaigns Robin taught us. During the past 12 weeks, these two campaigns alone have resulted in two new clients, four appointments and two reopened opportunities that we had previously GIVEN UP ON! In fact, any day now, we are expecting to learn that we won a $79,200 opportunity that, without a doubt, would have NEVER happened without Robin’s coaching.
As far as the wins we’ve experienced in the past 90 days thanks to Robin’s proven marketing strategies and initiatives, we’ve added $19,657.82 in monthly recurring revenue thanks to cross-sell opportunities. Using the strategies and campaigns in Robin’s Toolkit, along with consistency and a new commitment to marketing, we have grown considerably in profits. In fact, we have gained profits in these 90 days that we hadn’t seen in the past 20 years of doing business.
Living in the heart of the space program in Houston, Texas, we are no strangers to speed. And Robin’s Rapid Implementation Workshop is basically marketing at warp speed. After only 90 days in Robin’s program, we have completed quarterly business reviews for one half of our clients. In that time, we have added $3,200 in MRR from NEW clients and approximately $5,000 in MRR from existing clients who have signed up for additional services.
Robin’s Rapid Implementation Workshop was a complete whirlwind of activity. We learned a lot and made great connections with other IT business owners. The best part? While at the two-day workshop, we sent a simple e-mail to 70 of our clients, which turned into 13 appointments and $7,966 in increased monthly recurring revenue with an additional $62,796 in projects!
In the 90 days that followed Robin’s marketing training, we have been very active with our marketing. First, we scrubbed our list to generate 500 very qualified contacts. Next, we sent Robin’s Bad Date letter to architects and engineers and generated nine new leads and two appointments for $10K in potential MRR in the pipeline. Next, we mailed the campaign to 252 CPA firms and received eight leads, two appointments and one new client at $1,000 in MRR and $500 potential MRR!
I thought I was doing quarterly business reviews for our clients correctly. But they were more like, ‘You had this many tickets this year, and here is a report on your backups.’ These client reviews rarely produced sales. But after Robin taught us her QBR strategy that we implemented in her workshop, we grossed $23,000, with a profit of over $15,000 – all from this single initiative. To say I was stunned is an understatement!