What You'll Get With This Program
- A proven process to replace cold prospecting and generate a steady stream of appointments with prequalified prospects that are ready to purchase managed services from you.
- Done-for-you marketing campaigns that will convert stubborn break-fix and block-hour clients to managed IT services. You’ll also learn whether you should require all clients to participate in managed services OR continue with some break-fix clients and projects.
- An extremely powerful and DETAILED MSP Sales Playbook. Gain a structured, organized process for closing managed services contracts WITHOUT discounting, slimy sales tactics, or much convincing. So many MSPs struggle to close more managed services sales at a higher margin simply because they lack systems and wing the sales presentation. I’ll show you a consultative sales process that’s natural and will position you as a respected IT expert and trusted advisor.
- DOZENS of field-tested marketing templates, examples, checklists and content that will save you HOURS of work creating marketing campaigns. From simple email campaigns to more elaborate seminar marketing campaigns, you’re certain to find something that works for you. Best of all, there is no creativity needed! In fact, these managed services marketing campaigns will be most effective if you don’t change them. They’ve already been researched, tested and refined to successfully sell managed IT services.
- A BONUS interview with MSP attorney Bradley Gross on the laws and regulations all MSPs MUST know about and comply with regarding cybersecurity, data breach and privacy. As the IT department for your clients, you could get sued, fined and held liable for many reasons. This session will be a REAL eye-opener for you!
- Lessons from multimillion-dollar MSPs on their secrets to attaining profitable growth. I conduct candid interviews with over 20 multimillion-dollar MSPs who are generating $5 million to over $400 million in IT services sales. During these interviews, they reveal their secrets to success with managed IT services and the hard lessons they wish someone would have told THEM when starting out. This ALONE is worth the price of admission to this program!
What Our Members Are Saying About Technology Marketing Toolkit
In the 90 days that followed Robin’s marketing training, we have been very active with our marketing. First, we scrubbed our list to generate 500 very qualified contacts. Next, we sent Robin’s Bad Date letter to architects and engineers and generated nine new leads and two appointments for $10K in potential MRR in the pipeline. Next, we mailed the campaign to 252 CPA firms and received eight leads, two appointments and one new client at $1,000 in MRR and $500 potential MRR!
I thought I was doing quarterly business reviews for our clients correctly. But they were more like, ‘You had this many tickets this year, and here is a report on your backups.’ These client reviews rarely produced sales. But after Robin taught us her QBR strategy that we implemented in her workshop, we grossed $23,000, with a profit of over $15,000 – all from this single initiative. To say I was stunned is an understatement!
Robin’s Rapid Implementation Workshop was a complete whirlwind of activity. We learned a lot and made great connections with other IT business owners. The best part? While at the two-day workshop, we sent a simple e-mail to 70 of our clients, which turned into 13 appointments and $7,966 in increased monthly recurring revenue with an additional $62,796 in projects!
Living in the heart of the space program in Houston, Texas, we are no strangers to speed. And Robin’s Rapid Implementation Workshop is basically marketing at warp speed. After only 90 days in Robin’s program, we have completed quarterly business reviews for one half of our clients. In that time, we have added $3,200 in MRR from NEW clients and approximately $5,000 in MRR from existing clients who have signed up for additional services.
As a small, two-person company, we were able to fill up our sales funnel in a hurry just by implementing two easy campaigns Robin taught us. During the past 12 weeks, these two campaigns alone have resulted in two new clients, four appointments and two reopened opportunities that we had previously GIVEN UP ON! In fact, any day now, we are expecting to learn that we won a $79,200 opportunity that, without a doubt, would have NEVER happened without Robin’s coaching.
As far as the wins we’ve experienced in the past 90 days thanks to Robin’s proven marketing strategies and initiatives, we’ve added $19,657.82 in monthly recurring revenue thanks to cross-sell opportunities. Using the strategies and campaigns in Robin’s Toolkit, along with consistency and a new commitment to marketing, we have grown considerably in profits. In fact, we have gained profits in these 90 days that we hadn’t seen in the past 20 years of doing business.
My Iron-Clad, 100% "You Can't Lose" DOUBLE Guarantee
I’m so confident this program will help you increase IT leads and sales that I back it up with a DOUBLE guarantee.
Guarantee #1: 365 Day Trial, 100% Money-Back Guarantee — Take one full year to implement this system and see how powerful it is. Put the IT services marketing strategies to work to generate more IT leads, clients, referrals, managed services contracts and higher profit margins.
If you’re not completely thrilled with the content and results, return it for a full refund — no questions asked.
Guarantee #2: 10 Times Your Investment — Two-Year Guarantee: If you decide to keep the toolkit past the first year, you have another year to use the templates and strategies for marketing IT services.
If you implement just 3 campaigns and don’t make back 10 times your investment (over $47,590 in new sales), return the materials for a full refund.