You Can’t Put A Price Tag On Success – Robin Has Given Me The Roadmap! Less than a year ago I met with the CEO of a major technology company. We discussed his products and technology and then the conversation turned to growing my business. I didn’t have the resources to buy another MSP, so he suggested I contact Robin …
What we know with certainty is going on in the world today, is that inflation is rising and technical talent is costing a lot more money. If you’re running an MSP or IT services company, you’re also probably loaded with projects. You’ve probably got a ton of work to do, and you’re very busy, but everything you need to get …
Most of the marketing “gurus” out there give only the exciting, often inflated, end result numbers of the home runs. The marketing gurus out there fail to really dig into the metrics and backwards planning that went into getting that number. Often, if you DO look under the hood, you’ll see far more work and effort, possibly months or years …
One question I get all the time, is how do these really successful MSPs do it? What are they doing to attract high-value clients? How are they able to find good people? Why are they able to charge fees that a lot of MSPs would never even dare to charge? Yet they continue to grow and they seem to get …
At a recent meeting with some of my most successful clients, I revisited how to implement a new client acquisition marketing plan (sometimes referred to as an NCA). For starters, most make the rookie mistake of thinking marketing is ONLY about getting new clients. Hopefully, you’ve been hanging around here long enough to understand that’s a grossly simplistic and foolish …
If you are doing any kind of digital marketing or advertising for your MSP business, then you know that the cost for digital marketing has gone up exponentially. The other day I saw that Facebook advertising is up 61% YoY. Pay-Per-Click is up 15% YoY. Google display is up over 75% YoY. Across the board, all digital marketing is going …
A Marketing Oil Well is a formulaic, predictable system for attracting and converting more of the right types of clients. Managing these MSP marketing systems in your business will help you understand what needs to be done to create working marketing plans in your business. These will help you develop systems, processes, and accountability in your business. Here are 4 …
A giant mistake made by MSP Salespeople… Dad joke first: There was a race between a lettuce, a faucet and a tomato. The lettuce was a-head, the faucet was still running and the tomato was trying to ketchup. Save your applause, folks, I’ll be here all night. Okay, I shall not quit my day job. But to the point I …
We Achieved Multiple Little WINS Through Robin’s Program Including Landing An EXACT-FIT CLIENT! Winning is hard. Achieving little wins each day is the only way we will ever be able to reach our goal of becoming a million-dollar MSP. Thankfully, by going through Robin Robins’ Rapid Implementation Program, we have already achieved several of these little wins. One win for …
From NO Marketing Systems To A STRONG Marketing Foundation With $25,000 In New Project Work Just a few months back, we literally had no marketing systems. All we had was a hodge-podge of badly messaged marketing collateral, a terrible website that didn’t generate leads, poor e-mail follow-up and sporadic digital marketing. I knew we needed to vastly improve our marketing …
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