Fourteen years ago, I, Gary Monck, partnered with a friend who owned a smaller MSP to establish CISPOINT. Like most of the people in the industry, we were great techs but knew little about marketing and growing a business. Running on referrals only, we would accidentally bump into a customer every now and then. Candidly, we were just a couple …

Twenty-one years ago, my father and I started I-M Technology in Connecticut. About a decade ago, the business had been flat for five years straight. At the time, we simply had a dialer but didn’t implement any real marketing. I knew that in order to grow the business, I really needed to figure out how to get our message and …

A few years back, I was working for an MSP and built their sales department, but when that MSP went bankrupt and was sold, the company buying them out asked me to run the business. That’s how Aligned Tek got started three years ago in Birmingham, Alabama, and I took over as the president of what I would discover was …

I started Fabre Tech in 2015 out of my dining room with the hopes of becoming one of the larger MSPs in New Jersey. From day one, I’ve made it a priority to go beyond simply fixing a client’s IT problems and calling it a day. We wanted to be able streamline their IT to help their business become more …

It’s rare to start a business that merges both your own passion and your spouse’s passion. In 2010, that’s exactly what we did. My wife’s background in health care and my knowledge of solving IT issues came together to form US Medical IT, providing IT support for the medical community of the Dallas–Fort Worth area. Hungry for more clients and …

I incorporated Dorset Connects with a partner in 1997 in beautiful Kennett Square, Pennsylvania, the mushroom capital of the world. Back then, we were 100% break-fix, and had no sales and no marketing. After losing our first longtime client to an MSP, we asked a serious question: Are we going to become an MSP and grow like the competitor who …

Two years ago, we went from January to May without taking on any new customers. To my surprise, my office manager and I discovered Robin Robins on the same day. We were both watching her YouTube videos. That very evening, I contacted Technology Marketing Toolkit and signed up for Accelerators Club and Rapid Implementation Workshop.

An entrepreneur at heart (and therefore unemployable), I founded LeadingIT 13 years ago. Three years later, I attended Robin Robins’ Boot Camp, watched seven Better Your Best finalists present their unbelievable success stories and knew I wanted to be on that stage one day.

Staring at losing nearly $1M of revenue, I was shitting bricks. The ship was going down, and I had no clue what to do. Then I remembered how Technology Marketing Toolkit, Robin’s marketing campaigns and my Accountability Group had bailed us out before. I looked at my twin brother and said, “Give me something to sell!” Between the two of us, we created a far more robust security stack and compliance plan that we would present to our clients. But how?

I started Network Providers 23 years ago with just two clients and big dreams. Relying on my exceptional service to grow my business, I ignored marketing. About eight years ago, I got the itch to grow. So, I did what a lot of IT owners who shun marketing do. I hired a salesperson. In two full years, that salesperson added just ONE new client. It was the most expensive lesson I ever learned.