Recently during a Q&A call, I had a member inquire how to design a logo. It’s a question I get a lot when customers are creating their IT services marketing plan. He’d gotten quotes ranging from $500 to $5,000 — he wanted to know what needed to go into creating a successful logo and brand, and what it would cost. Read full article and comment →
MSP Marketing Blog
One of the biggest reasons computer consultants don’t charge premium prices is a misplaced fear that they’ll lose clients and limit their prospect pool. That couldn’t be farther from the truth.
Since Y2K, cybersecurity has been the most talked about topic on every business owner’s mind. Cybersecurity services are in high demand, but many IT services firms aren’t capitalizing on this recurring revenue stream.
That leaves ample opportunity for you to educate your clients and prospects about emerging threats — and why they can’t afford to skimp on your cybersecurity services. Read full article and comment →
Losing sales to competitors who undercut your rates. Lowering profit margins to compete. Clients pushing back on proposals. Any of these scenarios sound familiar?
You’re not alone. As a trusted advisor to over 8,000 IT services business owners, I hear the same feedback from clients repeatedly. It’s not your services that are the issue, it’s about how you approach your IT marketing strategy. I specialize in creating highly effective sales and marketing systems for IT services, helping many of my clients to double and even triple their sales, profits and MRR growth. Here’s how to sell managed services and end price shopping. Read full article and comment →
The problem is, many are just that – opinions. They’re NOT based on extensive research or testing, only founded on limited personal experience.
Operating on a hunch rather than data limits your marketing success and exhausts resources. To get real traction with marketing your IT services, you need to debunk a few harmful myths. Read full article and comment →
Online marketing has changed the game for selling IT services. The cost of developing and hosting a website is insignificant to the amount of money it can generate.
With more people going online for purchase information, companies with a strong, compelling online presence will ultimately win more IT services sales.