How To Get Appointments With Big Check Writers (A Muffin Story)
Whoever is going around teaching people to use “grab a coffee” as a reason for getting entrance to a meeting with them needs to stop. Worse yet, “I’ll buy you lunch,” as if they’re doing me a HUGE favor. Last month I received multiple SPAM e-mails similar to the one below:
Hi Robin, my CTO and I will be in your area in August so how about we grab a coffee or sync up for lunch if the timing is good?
During 2018 we helped dozens of companies like Technology Marketing Toolkit to speed up their development process and accelerate revenue flow with the help of team extension of exceptional software engineers that were working closely with head office.
Want to jump for a quick 10-15 minutes intro call this week so either I or my CTO could share the idea with you?
Johan
PS: Oh, please let me know if you don’t want to hear from me ever again and I’ll make sure that it never happens.
No one, and I do mean no one, is going to take time out of their insanely busy day to have coffee with a complete stranger who wants to sell them something. Further, e-mail is one of the lowest-trust ways to communicate with a prospect.
But you know this, right? Me hopes so… Read full article and comment →