MSP Marketing Blog

4 Myths Of Marketing IT Services That Waste Time and Money

Posted by Robin Robins On July 18th, 2017
Every business owner has an opinion about marketing IT services — right or wrong.

The problem is, many are just that – opinions. They’re NOT based on extensive research or testing, only founded on limited personal experience.

Operating on a hunch rather than data limits your marketing success and exhausts resources. To get real traction with marketing your IT services, you need to debunk a few harmful myths. Read full article and comment →

6 Tips For Effectively Selling IT Services On Your Website

Posted by Robin Robins On June 30th, 2017

6 Tips For Effectively Selling IT Services On Your WebsiteOnline marketing has changed the game for selling IT services. The cost of developing and hosting a website is insignificant to the amount of money it can generate.

With more people going online for purchase information, companies with a strong, compelling online presence will ultimately win more IT services sales.

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Tested IT Email Marketing Tactics To Drive Demand For Your IT Services

Posted by Robin Robins On June 22nd, 2017
Successfully delivering email messages is more difficult than ever. If a spam filter doesn’t snag your message, there’s a good chance the recipient will delete or ignore it. But IT email marketing is an incredibly easy and downright cheap method to stay top of mind with IT leads. Read full article and comment →

1 Simple Secret To Close More Managed Services Contracts

Posted by Robin Robins On May 23rd, 2017

close-managed-services-contractsHow would you like to close more managed services contracts WITHOUT slimy sales tactics or “needy” follow-up? To end to price resistance or an unwillingness to sign a longer-term managed IT services agreement? To close a higher percentage of MSP contracts without discounting?

Then here’s an extremely simple (yet powerful) strategy to get more clients to sign on the dotted line: STOP emailing your managed services contracts and proposals to the prospect before your meeting!

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3 IT Services Marketing Tactics To Upsell Customers And Double Revenue

Posted by Robin Robins On May 4th, 2017

it-services-marketing-tactics-upsellWhen running an IT services firm, it’s easy to fall into the lure of acquiring new IT business. But in the grind to attract new customers, IT businesses mistakenly overlook the diamonds in their own backyard. As Ron LeGrand says, they’re “stepping over dollars to pick up dimes.”

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Revive Your MSP Marketing Plan With These Proven Tips

Posted by Robin Robins On April 28th, 2017

revive-msp-marketing-planIf you’re struggling to sell more managed services contracts – or if you want to get in the game and start promoting managed services to your clients – listen up. I’ve worked with thousands of computer consultants and routinely see them commit one major mistake in their MSP marketing plan.

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What Is MSP Marketing? 21 Strategies To Drive New Business

Posted by Robin Robins On April 4th, 2017
what is MSP marketing

As a managed services provider, you make IT support accessible to companies of all shapes and sizes. But without effective MSP marketing in place, you miss out on opportunities to acquire monthly recurring revenue and grow your business.

Through working with thousands of MSPs across the U.S., we’ve found many struggle with lead generation and closing the loop with new business. To win more clients, you need a well-executed MSP marketing strategy in place to draw in targeted customers and guide them through the sales process.

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8 Of Our BEST Subject Lines To Get Your MSP Marketing E-mails Opened

Posted by Robin Robins On March 28th, 2017

Did you know the average e-mail open rate (which is not entirely an accurate number) is roughly 20%, with an average click-thru rate of 2% to 3%? Not too exciting, huh? That means if you send 100 e-mails, the BEST you can hope for is two or three people clicking on the link. From there (and depending on a number of other factors), you might only get another small percentage taking action. So what can you do to improve the response and return on your MSP marketing e-mail campaigns? Well, one really key element to boosting response is the subject line. Here are a few that have worked well for us that YOU should TEST: Read full article and comment →

Get Lucky (And Win More Clients For Your IT Services Business) By Doing This One Thing

Posted by Robin Robins On March 13th, 2017

One of our key speakers at Boot Camp, Jack Daly, started and grew his company from $0 to $350 MILLION in monthly recurring revenue, with 22 sales offices, 750 employees and $42 million in profits…in 18 months. How in the heck did he do this? (Surprisingly, he doesn’t even drink coffee!) There were a number of things – but ONE idea he fervently teaches is the lowly, handwritten thank-you note. Jack called it his “money bag,” which was essentially a real money bag he carried around with various cards, stamps and a pen so he could immediately write – to everyone he met with – a personalized thank-you note, in his car, before he left the site of a meeting with a prospect. In today’s crazy digital world, the handwritten thank-you note is as rare as hens’ teeth. And that’s the point – the rarity. And since most people feel grossly UNDER-appreciated, you would do yourself a world of good if you would take Jack’s advice and make a habit of writing personal thank-you notes to prospects you meet with. I bet your business would double if you simply sent out 10 handwritten notes of appreciation a day, no luck involved. Read full article and comment →

How Your Newsletter Can Be The Best MSP Marketing Strategy To Get Your Clients To LOVE You

Posted by Robin Robins On February 9th, 2017

Over and over again, I’ve driven home the point that the ONLY real asset in your MSP/IT services business is your list and the RELATIONSHIP you have with it. You cannot produce a crop from scorched earth or with unfertile ground, no matter how good the seed, water, sunshine and tending, but too many business owners ONLY think about communicating with their clients when they suddenly wake up one day desperate for sales – and even then it’s sporadic, random attempts to motivate and persuade their clients to action, akin to a teenage boy clumsily and awkwardly trying to ask a girl for a date.

Here’s a quick litmus test: Do you get clients writing you personal notes and/or sending occasional gifts and cards outside of the expected holidays? If you fail to send a newsletter or other communication, is your absence noticed? (If a newsletter goes out a day late around here, we get phone calls.) If not, something is awry. A common thread of all failing IT businesses is a total and complete lack of ANY consistent communication to their clients and prospects. So let me take this “love month” opportunity to again remind you of the all-important, universally applicable MSP marketing strategy of a monthly newsletter. Read full article and comment →