Too often, business owners overlook the buying power in the clients they ALREADY have and are too focused on acquiring new ones.
So in this two-part series, I’m going to discuss how you can increase sales with your current clients and turn them into the clients you want. Let’s dig in…
Part 1 of Coach Your MSP Clients How To Buy For Higher Profits: Teach Your Clients How To Buy
I received several letters from American Express in the last month about using your Amex card to pay your taxes.
Honestly, it never occurred to me to do this, mostly because I’ve never been unable to pay my taxes. But I know a LOT of people who are in that situation and have not thought about this as an option.
Which brings me to a key point: teaching your clients HOW TO BUY.
Years ago I sought out and purchased a phone system from a vendor, only to have my current IT company grouse at me for not buying through them.
I told them quite clearly they were idiots for not educating, reminding and pursuing ME to let me know they even offered that.
A BIG question you need to ponder: do your clients REALLY know all of the products and services you could sell them? Read full article and comment →