Harken unto me as I reveal THE secret shared by highly successful entrepreneurs, sales professionals and marketers that is completely missed by the masses. This IS the difference between businesses that enjoy above-average results and even extraordinary success and the vast mediocre majority. What is it?
They are obsessed with the care, development and management of their LIST.
Without a doubt, your list is the single biggest asset in your business. If you were to sell your company, what is the buyer REALLY buying? Your software licenses? Your employees? Your office furniture? Nope. They’re buying your CUSTOMERS, which is another way of saying your “list.” The more productive a relationship you have with your list – specifically how responsive they are to you – the easier, more lucrative, more stable your business becomes.
But is YOUR list an actual asset? Read full article and comment →