How To Get Prospects To Pay Attention To Your MSP Marketing Message
Posted by Robin Robins On October 8th, 2017
If you asked one hundred computer consultants what they want to accomplish with their marketing, over 90% would say “generate more awareness.” Here’s why that’s not the best approach for your MSP marketing message.
While awareness is a worthy goal, many don’t realize how difficult it is. The average American is bombarded with over 3,000 marketing messages a day. With so much advertising barreling down on us, most people have developed marketing calluses that make them completely immune to the messages these ads are sending. Read full article and comment →
Your prospect requests a managed services proposal, but you haven’t sealed the deal just yet. Companies vetting managed services providers typically collect and compare proposals before making a decision. What you include in your managed services proposal can make or break the sale, so your IT services firm must stand out. 
I recently received an email from a potential client who is teetering on the brink of closing the doors of his IT consulting business. His savings have dried up, and he’s maxed out all his credit cards. He’s desperate and seeking our 
Most businesses take referrals for granted. Very few have a proactive plan for generating referrals. No matter the business, there’s no better sales lead than a referral from an happy customer. Here’s how to boost your IT services referral marketing and get your customers to start selling for you.
I get squeamish emails from clients all the time asking if they need to offer an IT services guarantee. Here’s my final position on the matter — if you’re looking for an easy way to differentiate yourself from the competition and overcome price resistance, the answer is yes.
Are you a managed services provider that wants to land larger contracts? Do you lose sales because clients think your managed IT services are “too much money,” or because of sticker shock? Here’s what you need to change to close IT managed services contracts. 
Most search engine optimization (SEO) efforts on MSP websites see nominal results at best. With many “SEO experts” quoting fees of at least $1,000 a month (more in larger cities) to manage your SEO strategy, it’s no wonder you turn to other marketing channels to generate leads. But there is one area under your control that can have a big effect – your blog. Read on for my best MSP blog tips. 
High-rated Google Reviews gives you instant credibility in the eyes of searchers. And outpacing your competitors in reviews is a surefire way to generate more IT services leads.
Recently during a Q&A call, I had a member inquire how to design a logo. It’s a question I get a lot when customers are creating their IT services marketing plan. He’d gotten quotes ranging from $500 to $5,000 — he wanted to know what needed to go into creating a successful logo and brand, and what it would cost. 
Public speaking produces more fear and anxiety than death, according to the “Book of Lists.” But delivering a seminar presentation is a fast, cheap way to earn trust with your audience and increase revenue, profits and clients. And IT professionals who overcome this fear will ultimately win more sales. 
There is no doubt about it: Robin Robins has helped more MSPs and IT services businesses to double – even triple – sales, profits and MRR growth than any other marketing consultant in the IT services industry, period.As a trusted advisor to over 7,000 IT services business owners for over 12 years, Robin knows a thing or two about what it takes to grow sales, recurring revenue streams and a profitable client base for an IT services business.