Send pprospects a one-page sales letter in a brown lunch bag from your staff with the headline:
“YourName Says There’s No Such Thing As A Free Lunch, But We Say This Is A Free Network Tune Up!” Include two vouchers…one for them and one for a colleague to get a free network tune up or a ‘get out of computer trouble free’ visit (1-2 hours of free technical support) for $50.
Another way you could use this concept is to promote a lunch seminar using the headline:
“Most People Say There Is No Such Thing As A Free Lunch But We’d Like To Prove Them Wrong By Giving You One.”
Include two tickets; one for them and one for a colleague or co-worker to get a hot lunch while you deliver a content-rich seminar on the topic of security, spam, meeting regulations, or whatever.
If you use this idea, just make sure to model the letter as closely as you can. That means using the same type of photo, copy, offer, P.S. and “free lunch” tie in. I would also make sure
to put a time limit on the offer as they have on the prescription slips. Usually a 10-day window works best.
Quick note about mailing your letter in a brown paper bag: Make sure you tape down the flap so it lays flat. You’ll also want to fold the top of the bag over and tape it down so the letter doesn’t fall out (obviously). Read full article and comment →