MSP Marketing Blog

What Are The Steps To Properly Brand My New Startup Company? (My Answer)

Posted by Robin Robins On August 7th, 2012

Two questions from Brad Ashmore, Practical Technology Services:

1. “Can you provide the steps to properly brand my new startup company?”

2. “What is the best way to find a qualified business partner to join me in this new venture?”

As a new startup, you have a special place in my heart because I’ve been in your shoes. And since you’re a newbie, I wanted to make sure I address both of these questions. First off, my best piece of advice I can give you is to figure out what your niche is going to be. The hardest thing to get rolling is a plain vanilla company trying to be all things to all people. One of the BEST things I did early on in my business was seek out a niche. It took me over a year of fumbling around before I found it, but it was one of the smartest things I’ve ever done. Not only does marketing get easier, but your systems and processes can be scaled more effectively and profits are higher because you become more efficient. You can also become a true expert in delivering one type of result for one type of customer, making your expertise worth more (if you’re good, of course). All of my programs talk about researching your CUSTOMERS first. Since you’re a startup, you have the ADVANTAGE of choosing who you want to make your customer. My hope is that you see it that way and don’t dismiss the wisdom in my program by thinking you can’t use it because you don’t have any customers. You just need to decide upon and research the niche you choose.  Read full article and comment →

When To STOP Marketing To Someone On Your List

Posted by Robin Robins On July 31st, 2012

Here’s a question I often get: “At what point should you stop marketing to someone on your list?” My personal opinion is that you never stop unless they specifically tell you to stop, give you reason to believe they will never buy from you or they give some indication that they aren’t the type of client you’d want to acquire. No point in shooting bullets at targets that, even if you hit them, don’t count for anything. But for most, leads are given up on way too soon. Considering the fact that most businesses are on a 3-5 year schedule to upgrade their server or network, you need to let a prospect “simmer” for at least that long before you can count them unconvertible.

In a business builder interview I did with Dean Jackson, he gave some powerful insight into this question. Dean has spent the greater part of his professional career developing marketing strategies for realtors. One of the strategies he teaches them is to use a monthly newsletter and/or postcard to stay in front of potential prospects so that when that prospect is ready to sell their house, they will think of that realtor and give them the business. Simple. Given the fact that most people don’t sell their house all that often, this question comes up frequently with his clients as well because sending a monthly MAILED newsletter year after year can get pricey.

But Dean shared that one of his clients who was excellent at tracking and reporting numbers showed him recently that only 5% of the leads they generate decide to list their home with his real estate practice in the first 3 months of showing interest. But, 10% would list with them within 3-6 months, and 40% would list with them in the 6-12 month range. Even more interesting is that 25% would list with them 12-18 months after their initial contact, and 20% after 18 months. That means a full 45% of the clients they acquired came in AFTER the SECOND year of marketing to them. If they gave up marketing to these leads after 3 months, they would be missing out on 95% of the business they could get. And given the fact that most real estate deals represent thousands of dollars in commission, I think it can easily be argued that the money invested over 2 years in monthly newsletters is a BARGAIN compared to the return. Read full article and comment →

Free Audio Download: “How To ‘Switch On’ Your 10 Human Drives To Achieve More In Your Life And Business In The Next Month Than You Have All Year”

Posted by Robin Robins On July 17th, 2012

Get Brendan’s Book, “The Charge” For FREE Here:

Are you stuck in a rut? Do you feel like no matter how hard you work you STILL can’t seem to achieve the level of income, success or freedom you want? What’s REALLY holding you back? Fear? Procrastination? I’ll tell you it’s none of those things. The problem is you aren’t activating one or more of the 10 human drives give you the energy and “juice” to take your business to the next level.

During this interview, Brendan Burchard delivered a NEW and insightful talk about what you can do to TRULY ignite your passion again so you have the “umph” to set bigger goals…and the ENERGY to actually see them through. This was one of the BEST interviews I’ve done in a LONG time and is a “must listen” for anyone who feels like they’ve hit a plateau in life and can’t seem to get beyond it. Read full article and comment →

The #1 Secret To Entrepreneurial Success That Can’t Be Bought, Inherited, Purchased Or Learned

Posted by Robin Robins On June 27th, 2012

In the legendary book on entrepreneurial success and personal development, “Think and Grow Rich,” Napoleon Hill outlined 17 characteristics of some of history’s wealthiest, most successful entrepreneurs. For those of you who are unfamiliar with Hill, he spent the better portion of his life traveling the world to interview, study and research the wealthiest entrepreneurs of his time, and then compiled and recorded what he learned in his book. He was sponsored by America’s first billionaire, Andrew Carnegie, and was able to directly observe the habits and strategies of people like Henry Ford, Thomas Edison, John D. Rockefeller, and Charles M. Schwab to name a few. To date, over 20 million copies of Hill’s book have been sold since it was published in 1937, and countless other editions have been downloaded online.

Of the 17 characteristics observed by Hill, the one that seems to get overlooked the most by entrepreneurs who are struggling to find the evasive secret to prosperity and achievement is the first one in the book: The need to have an absolute “Burning Desire” to succeed.

Contrary to what a lot of people believe, businesses don’t prosper simply because they have a better service or product, a more lucrative target market, a clever marketing strategy, a prime location, better employees or more substantial funding. Believe me, those things certainly can’t hurt and they do help. Read full article and comment →

The Incredible Hulk Talks About How To Overcome Setbacks, Disappointments And Disability [Video Below]

Posted by Robin Robins On May 29th, 2012

Many of you know Lou Ferrigno from his days as the star on the hit TV series, The Incredible Hulk. He is also an accomplished actor that has starred in two documentaries on body building and fitness that have a cult-like following, several TV shows and big-screen movies.

But what many of you might not know is that Lou is deaf. When he was an infant he suffered from an ear infection and lost 85% of his hearing (though his condition was not diagnosed until he was three years old). Because of that, he’s had to learn how to read lips and speak without being able to hear his own voice. Undeterred by what some may have perceived as a disadvantage, he threw himself into athletics and competing with himself. Recently I had Lou speak at my Boot Camp about overcoming adversities and challenges. He spoke about how to break through fears, uncertainty and doubts so you can pursue your biggest, toughest goals. I’m certain you’ll find this video very inspirational as did the folks at my event.

One more AMAZING fact: Lou recently had a new surgical procedure done to enable him to hear. He turned this device on for the first time right before going on stage at my event…talk about guts! That’s why I’m sitting on stage with him; he wasn’t sure he would be able to hear the audience’s questions and he wouldn’t be able to read their lips with the lights shining in his eyes and the distance from the stage. Therefore, I was going to repeat the questions in case he couldn’t hear (he’d read my lips). You’ll see that he heard perfectly. What an amazing, generous and courageous man! I’m proud of him and how he’s giving back by speaking to groups like ours. Read full article and comment →

A Word About Ambition

Posted by Robin Robins On May 23rd, 2012

An old, bad joke told poorly: A turkey is standing in a field looking at the tops of some nearby trees when a bull walks up and inquires, “Hey turkey, what are you looking at?” The turkey replies, “The tops of those trees there. I’d LOVE to fly all the way up there but my wings just aren’t strong enough to get me there.” The bull thinks for a minute and then says, “Well, you could try eating some of my droppings. After all, I’m a bull and look how strong I am!” The turkey ponders this for a minute and then thinks, well, why not? What have I got to lose? So he eats some of the droppings and then tries to fly. To his surprise, he flies a bit higher than he did before. Encouraged, he eats some more dung and flies a bit higher, eats more and flies higher and keeps this up until he gets to the top of the tree. Elated, he shouts down to the bull, “It worked, it worked!” In doing so, he attracts the attention of a nearby hunter looking for dinner who easily spots him and shoots him dead. Moral of the story? Bullshit might get you to the top but it won’t keep you there.

Okay, told you it was a moaner, but I bet you’ll end up telling it to someone else. Point is, if you look at why so few business actually succeed, let alone deliver any kind of real wealth for the owner, it comes down to one reason and one reason alone: sufficient motivation. I can tell you why the 7 finalists that competed in the Better Your Best competition this year at Boot Camp achieved the successes they’ve had, in some cases a 1,200% to 1,400% increase in PROFITS in a year’s time: because they were aggressively and eagerly DETERMINED to. Unlike the vast majority, they did NOT seek simple, easy and convenient answers to the challenges they were facing in their business and instead intelligently sought practical, strategic solutions that required a lot of attention and simple, old-fashioned hard work. That’s it. It’s the common theme among all finalists that nobody wants to hear. Read full article and comment →

An Easy Way To Bring Value To Your Clients While Staying Top Of Mind

Posted by Robin Robins On May 16th, 2012

Below is an e-mail I received from long-standing Apprentice Member, Bennett Tavar. Whenever there is a new virus, scam or phishing e-mail that is taking hold, Bennett sends out a “LBS Security Alert” e-mail like the one below. As you can see this is just a simple, text e-mail alerting me (and his clients of course) to the new threat. He’s not sending them EVERY time a new virus appears—that would be a daily job—but only when there is a big enough threat that is taking hold and spreading fast online.  I’ll bet this e-mail took all of 5 minutes to create and send, yet this alone has more value than 99% of the junk newsletters I get with boring, off-target content. If you want a simple and easy way to stay in touch with clients, you’re looking at it. I would suggest that you add on two things:

1. Encourage the people to send this to their friends and staff to make sure they are aware as well, and…

2.  Mention that “as a <<name of managed services>> client, we’re monitoring your network for suspicious activity. However, if you aren’t a <<name of managed services >> member, simply reply to this e-mail for more information on how we can monitor and maintain your network’s safety against these types of threats.”

Additionally, this COULD be a weekly e-mail alert that summarizes any new scams online that could be a potential threat to your clients. Plus, with all the scams, viruses and cyber criminals cropping up, this could be an EASY way to “appropriately touch” your clients (thanks, Peter). Read full article and comment →

How This Joplin MSP Had His Office Building Destroyed, Lost 17 Clients And $13,000 Per Month In Recurring Revenue OVERNIGHT…And STILL Managed To Get A 1,444% Increase To His Bottom Line Last Year Through Smart Marketing

Posted by Robin Robins On April 25th, 2012

Seems like getting marketing DONE is the hard part. Most of us have tons of great ideas for marketing campaigns and have more than enough templates to choose from, but HOW do you find the time to get it all done? And where do you start? That’s what I recently discussed during this interview with my new spokesperson, John Motazedi, SNC Squared.

During my IT Sales and Marketing Boot Camp, John was named winner of the “Better Your Best” contest and was rewarded with a brand new Audi SUV and the title of Spokesperson for Technology Marketing Toolkit. In May of 2011, John survived the tornados of Joplin, Missouri despite the fact that his building was demolished and over 50% of his clients’ buildings were completely destroyed. Overnight he lost $13,000 in recurring monthly revenue. Even through all of this, he never stopped marketing and the result was a 1,444% increase in bottom line profit for the year. Read full article and comment →