Impossible to answer because you first have to determine what a marketing plan means for your business, but it led me to outline several important things that a business owner needs to know before a plan can be created.
In this instance, let’s assume a marketing plan is the strategy for how you are going to achieve your revenue and client acquisition goals. Therefore, we need to know the following:
- What resources do you have available to you right now in money? People (salespeople, marketing, their skill level, etc.)? Lists? Campaigns and marketing systems in place? Relationships with strategic partners and JVs? Anything else?
- Have you clarified WHO you want as a client? Do you have a list of them? If yes, is it a COLD list or a warm list of clients and prospects?
- Do you know your current market size? When do we run out of rope? Is it big enough to feed us? Too small to hit our goals?
- Do you know who your top competitors are, and do you have a plan for replacing the incumbent IF your competitor is another MSP/IT services company?
- Do you have a working, productive offer to generate leads, or will it need to be created?
- Do you have a reliable sales funnel and follow-up process for handling inbound leads, or will they have to be created?
- Do you have a CRM in place to organize, track and maximize campaigns, or does it have to be created?
- What are your specific sales and client acquisition goals, and how much of a leap is that from what you’re currently doing?
- What does the average client spend with you?
- How quickly do you want to hit the above goals?
- Do you have to make a profit on the first sale, or can you float the acquisition cost?
- Do you know what your allowable cost is per lead? Per sale?