What Our Clients In The U.S.A. Have To Say
What Our Clients In The U.S.A. Have To Say
Of all of Robin’s marketing, the Aspirin Campaign has been one of our best-executed campaigns. With a newly scrubbed list, we generated eight leads, four appointments, one closed deal and one pending contract. From our online marketing, which includes Google AdWords, search engine optimization and LinkedIn prospecting, we’ve sat 10 appointments, from which we closed three deals!
We are now in a much better place for growth and scale than we have ever been before. Since attending Robin’s workshop and focusing more time on executing, we’ve hit our monthly recurring revenue goals that we were just NEVER hitting before. Our old target was typically $4,000 to $5,000 in additional MRR. Wanting to challenge our results, we shot for $7,500 in MRR and were able to achieve this!
While we have been actively implementing Robin’s marketing for four years now, we recently attended her Rapid Implementation Workshop to discover NEW strategies that lead to even MORE sales and recurring revenue. During the 12 weeks following the training, we’ve closed $205,776 in new projects and have $135,547 out in proposals!
After improving our unique selling proposition by adding meaningful specifics that separate Computerease from our competitors, we should soon be closing a contract with a total value of $417,000 over 36 months! Who knew a simple USP could help us land our BIGGEST CLIENT ever?!
By going through Robin’s Rapid Implementation Workshop, shifting my mindset and improving my confidence, I started seeing results IMMEDIATELY. By implementing monthly newsletters, monthly webinars, weekly TechTips e-mails and weekly direct mail campaigns during the 90 days following the workshop, my monthly recurring revenue more than DOUBLED – from $7,000 to over $15,000! Plus, we added $37,867 in new client project work!
Ladies and gentlemen, you cannot put a price on how much this opportunity has improved my life. I’m not only a better business owner today, I’m also a better father and husband. For that alone, I will be forever grateful. While at the workshop, I closed a deal. While at Robin’s DC Roadshow, I closed a deal. Robin and the Technology Marketing Toolkit team have the secret sauce.
Robin’s Rapid Implementation Workshop was a complete whirlwind of activity. We learned a lot and made great connections with other IT business owners. The best part? While at the two-day workshop, we sent a simple e-mail to 70 of our clients, which turned into 13 appointments and $7,966 in increased monthly recurring revenue with an additional $62,796 in projects!
I feel that joining Accelerators Club, adding Infusionsoft and attending the Rapid Implementation Workshop are the best business decisions we have made. During the 90 days of Robin’s Rapid Implementation Program, we grew our monthly recurring revenue from $28,156 to $31,565 and had a large project that brought in $42,411 in revenue. We are in a much better place today than we were any day before because we are armed with the tools, processes and support we need to reach our goals!
After watching Robin’s videos and reading through tons of testimonials, I thought, ‘Either this chick has brainwashed everyone…or this stuff WORKS!’ The very first of Robin’s campaigns that we sent out resulted in $13,718.56 in sales! For our next campaign success, we provided dark-web scans and monitoring for five clients for a total contract value of $32,400! Plus, we received 18 wonderful testimonials, created a new website that directly targets our niche, sent out newsletters, established a quarterly marketing plan and we are now finalizing our referral campaign. We are certain that the Technology Marketing Toolkit will generate massive growth for our company and put ITG at the forefront of IT in central Virginia!
After implementing Robin’s marketing, in just three months we have added $73,359 in new monthly recurring revenue and $281,807 in new project revenue! We’ve received 11 new inbound leads, sat 10 appointments and onboarded two new clients! To keep up with expected growth, in the past 90 days we hired a Director of Sales and Marketing, three engineers and a dispatcher.
Healthcare Technology Advisors entered the market in 2015 with some clear goals in mind: exclusively serve the health care market, deliver the best customer service in the business and beat the competition on every front. To help us to meet those goals, we chose to buy the Technology Marketing Toolkit because we knew nobody else in our market was marketing to our prospects. This would put us ahead! Of course, we do nothing by half-measures, so we also joined Producers Club and added Infusionsoft.
We made a simple choice: DO EVERYTHING! We were essentially changing every tire on a moving car. We hired an admin to compile our data, imported it into Infusionsoft and ran our first Aspirin campaign. Simple, right? To our surprise, it absolutely was! (Or maybe it just seemed that way.)
On the third round of follow-up calls, lightning struck! We got an appointment from a large prospect and then the contract. Yes, from our very first campaign, we DOUBLED the size of our business! In just the short time we have been utilizing Robin’s marketing, we added $163,422 in gross revenue, $11,292 in net profit, $2,682 in monthly recurring revenue and four new clients!
We ran one direct mail campaign so far which resulted in four solid leads and one new client that generated $5,385 in revenue and $217 in monthly recurring revenue. Using Robin’s strategies, we also formed a JV partnership that generated over $10,000 in revenue in VoIP opportunities. Plus, through cross-sell opportunities, we have quotes expected to close for $1,320 in MRR and $5,466 in MRR. So far, the Toolkit and Rapid Implementation Program have made this new employee with NO applicable experience look like a marketing and sales guru to my boss and co-workers. They now call me their Marketing Maestro.
Everyone at Kincaid is ecstatic with our decision to join the Robin Robins team. The motivation and energy we continue to gain from this team, as well as the tactics for goal setting, have helped us grow not only as a company, but also as individuals. The community we gained from the workshop, the peers we met at Robin’s shows and, most of all, the Accountability Group that is part of the Producers Club have all left a lasting impression on us!
At Robin’s Cyber Security Roadshow, one of her teammates asked if I wanted to join Accelerators Club. I told her “Yes,” but needed to first make a sale before I could afford it. She told me exactly how to convert a loyal break-fix client into a managed services client. I followed her instructions and scored $2,700 in monthly recurring revenue. That MORE than paid for Accelerators! In just 90 days following Robin’s Rapid Implementation Workshop, we performed six HIPAA reports for clients at $1,500 each, added 203 managed antivirus clients and one managed services client at $2,700 a month. We have one additional managed services client for $2,700 we expect to add any day now.
Robin’s Boot Camp and Rapid Implementation Workshop became a turning point in my mindset about how to finally start marketing my business. During the workshop, I scheduled quarterly business review appointments right there in class, which led to $13,000 in project work! After learning how to more effectively close sales, I closed $24,016.14 with a new client! We have accomplished more than I could have ever imagined in such a short time.
In the 90 days that followed Robin’s marketing training, we have been very active with our marketing. First, we scrubbed our list to generate 500 very qualified contacts. Next, we sent Robin’s Bad Date letter to architects and engineers and generated nine new leads and two appointments for $10K in potential MRR in the pipeline. Next, we mailed the campaign to 252 CPA firms and received eight leads, two appointments and one new client at $1,000 in MRR and $500 potential MRR!
From Robin’s 9-Word E-mail, we proposed an all-you-can-eat managed plan and WON that deal for $4,500 MRR and a $1,500 setup fee! We ran a cross-sell campaign for VoIP resulting in $1,315 in monthly recurring revenue and we are about to close another deal estimated at $4,000 in MRR. We scheduled and performed quarterly business reviews, which added $2,699 in MRR and $500 in setup fees! Plus, we scored an additional $300 MRR from one client and $159 from another client. So far, EVERYTHING we have put into play has garnered results of some MEASURABLE quantity. If these results don’t make someone a believer in this process, I’m not sure what will.
It was no secret that our clients enjoyed rock-bottom pricing from us for years. That became our first order of business after attending Robin’s Rapid Implementation Workshop. Our plan was to meet with each client, show them how their credentials could be compromised and offer to upgrade their security. They gained more peace of mind, and we gained more revenue per month. It WORKED! We added $4,875 in monthly recurring revenue! Each client we spoke to also signed a three-year contract valued at $180,000. Our total MRR went from $12,350 to $17,225!
In just three short months, our team reformulated our marketing strategy and aligned our approach to the core principles from Robin’s Toolkit. When I reviewed our financial results at year’s end, we saw a dramatic increase as a result of our services offering. We have increased the average revenue of our clients from $46 to $52 per month, adding up to $104,400 per year in incremental revenue! The Toolkit is a viable marketing blueprint for selling just about any technology service. There is simply NOTHING ELSE on the market that even remotely compares for technology professionals.
In the 12 weeks of the Rapid Implementation Workshop, we landed two new clients as a result of implementing Robin’s marketing strategies. One of these clients is expected to become our SECOND-LARGEST client! In addition to bringing on new clients, we used Robin’s e-mail templates to cross-sell three existing clients. Each of these clients purchased a $2,000 product from us, for $6,000 total! In addition, three clients said “Yes!” to our SentinelOne campaign, which will be bringing in about $1,000 in monthly recurring revenue. Very excited! This should be our BIGGEST QUARTER in nearly 15 years!
Robin’s Rapid Implementation Workshop was the MAGIC we needed to start growing and get out of the red! It WORKED! Before the 12 weeks of the Rapid Implementation Training were up, we added three new clients. With $23,500 in onboarding fees and a total of $6,700 in monthly recurring revenue, we were back in the BLACK!
From all of Robin’s marketing, we used the quarterly business review requests and cross-sell activities first since they were easy to implement and cost us nothing. As a result, three of our break-fix customers upgraded to our monthly recurring revenue MSP category. Now that we have focused our plan, begun to consistently create touchpoints with our customers and placed marketing as a necessary and prominent part of our workforce, the results are both STAGGERING and exciting, including $12,360 in monthly recurring revenue and $53,035 in project revenue! The positive impact on our office culture has been the most surprising aspect of the program for me.
Plus, our customer satisfaction rating has greatly improved, as is evidenced by:
- Paying on Time – Our aging payables have decreased from $50,000 to under $5K!
- Fewer Complaints – I used to spend one to two days per month explaining and adjusting billing for unhappy clients. That rarely happens now.
- Quick Response from Clients – When e-mails go out, clients are quick to comment, thank us and engage.
My entire sales team is on board with running Robin’s campaigns and growing our client base. Rolling into Boot Camp shortly after attending the Rapid Implementation Workshop was a great way to keep the mojo moving forward. We have had success in so many different areas from our time with Technology Marketing Toolkit.
Thanks, Robin, for building a sales and marketing machine that is blessing so many IT services companies and providing for so many families. This year, we will make $12,932 in gross profits, and that’s before closing any campaign opportunities.
Things finally clicked for me when I went to Nashville to attend Robin’s Rapid Implementation Workshop. While at the training, we sent out a simple e-mail to prospects that resulted in $1,600 in monthly recurring revenue. Next, we delivered cross-sell e-mails that will add $800 in new MRR. We also made subtle changes to our website. Shortly after, we landed a new client who searched for Office 365 migration online. The project is $2,000 with $1,000 in onboarding and MRR starting at $1,950! This is the first lead and client we got from our website in FIVE YEARS!
This truly has been an energizing 90 days! It’s hard to imagine the cruise control we had on our business with a semi-sense of urgency but no real understanding of how to do better. I always thought marketing didn’t work, took too much time and was too expensive. Thanks to Robin and her team, I now understand. I am a business owner. An entrepreneur. It is my job to grow the business and surround myself with great talent to achieve my goals. I will continue to train and educate myself. There are too many people depending on me and a legacy to be built.
After the economy tanked in 2008, I lost 80% of my income from my break-fix business. Trying to survive for a year, I got the news that changed my life forever. I was going to be the father of TRIPLETS! Trying to figure out how I’d make things work, I was looking online to figure out my next move. I came across the testimonial of a company that sold $3 million in antivirus software and attributed their success to Robin Robins. So, I knew what I had to do… I launched IT Management Solutions and used her Toolkit to grow the business to $800K.
Then I saw another ad from Robin about Google Pay-Per-Click campaigns, and I decided to go for it. That changed my entire company, and I grew the business from $800K to $1.3 million in revenue! While that’s a huge improvement, I plateaued at $1.3M for two years. Needing more Robin firepower, I joined the Accelerators Club and attended the Rapid Implementation Workshop. Due to everything I learned at the workshop and the 12 weeks that followed, I increased my monthly recurring revenue from $83K to $107K! That’s the push I needed to grow the business to $1.6M! And today, we are on track to do $1.9 million! By implementing Robin’s marketing campaigns in those three months, I grew the company over $500K.
Since implementing Robin Robins’ plan for just 12 weeks, my monthly recurring revenue sales have increased by $2,751 per month! I am looking forward to moving on through the Technology Marketing Toolkit campaigns and will definitely be spending more time in Infusionsoft since the money is in the list. I learned quite a bit about myself and my business throughout this journey.
One of the best experiences throughout this process has been the weekly accountability calls. I have learned quite a lot from my peers through their shared experiences. The connections made throughout this program, as well as the information accessed, have been INVALUABLE!
I knew that what I’d been doing had been stopping our company’s growth. So, I signed up for everything Technology Marketing Toolkit had to offer, and we got to work. Not only are we making massive strides with our marketing efforts, we’ve booked more appointments with new prospects in the last 90 days than in the past FIVE YEARS COMBINED!
After launching these campaigns, our monthly recurring revenue is now about $3K…and we are just getting started! Our team sees the fire within me, which has inspired confidence within themselves. The results are simply outstanding. We just had our highest sales month on record and have set a big, hairy, audacious goal for Q1!
Robin’s specific and proven quarterly business review technique WORKS! Now I have a reason to actually review their technology with them and point out new technologies they are missing out on. Plus, it set an ongoing strategy for keeping them informed on what’s new. Of our clients who we conducted QBRs with, ALL of them bought at least one of our suggestions, and many bought EVERYTHING we suggested. My sales have increased by an average of 37% per month. If this continues, I’ll be well above $500K in revenue, a place I haven’t been at in about eight years!
We took Robin’s advice and decided to focus on a niche. We chose the medical industry, as we had already experienced success there. We marketed to our list with a multipronged, multimedia approach of direct mail, telemarketing follow-up and canvassing. We are diligent with our marketing touches, using the templates Robin provides us, including monthly newsletters, Shock and Awe packages, TechTip e-mails, and our newly published book, Keeping I.T. Simple.
Using one particular marketing strategy, we added almost $12,000 in new MRR (over $430,000 total life of contracts) with a monthly spend of $3,000.
This year alone our revenue is up over 50%, and we’ve added over $20,000 per month in brand-new MRR. And now that our marketing is consistently bringing in two to three brand-new, highly qualified leads per week, I have no doubt this growth trend will continue at the same pace (or faster!).
I have been a client of Technology Marketing Toolkit for over five years and have had nothing but great results from the material! If you are ready to change your IT business for the better, then this product is for you. Using Robin’s strategies, we finally broke the $2 million mark and secured a 101% increase in net profits! What she teaches and provides will truly make an impact IF you implement it. It’s like a paint-by-numbers system that allows you to market to prospects, whether you have a background in marketing or not. The Producers Club is invaluable to me, and the guest speakers she brings into these events are people I would not have been able to meet, nor hear speak, at any other event that would be IT-related. Being in Producers Club has allowed me to grow my peer network of IT professionals and business owners from around the globe, and these are people who understand my business issues and can give guidance without being my competitor. Hands down, this has guided my personal growth and my company’s success to where we are today and will continue to impact the growth of tomorrow and the years to come!
Like many MSPs, I found marketing to be a completely foreign concept. Initially all of my clients came from word of mouth and I never had to go out and get the business. So bit by bit I learned marketing and implemented the tools and strategies Robin had given me.
I took Robin’s advice and transitioned all of my clients from a break-fix to a managed model. That has been a huge success and now, three years later, I’m up to $30,000 in MRR with just 2.5 people, plus project work, plus hardware and software sales. Bottom line has been solid black for the last two years and we paid off the $100,000 in debt we had accumulated in the leaner years.
I also systematized my referral program and I’m now reaching new clients by delivering seminars promoted through JV partners. By reminding myself that Rome wasn’t built in a day and setting one goal a week to further my marketing, I was able to succeed step by step in adding new marketing strategies to my business.
I wish I could take back the years I wasn’t attending events or using Robin’s methods. My advice for any new member is: don’t do like most people and let these strategies accumulate dust on the shelf, they really DO work. Also, get in a peer group (for me it was Robin’s Producers Club). With Robin’s strategies and the support of my accountability group, I have built a solid business and a confidence in the future success of things to come.
Before I found Robin and joined the Producers Club, I ‘thought’ I knew a thing or two about marketing. It turns out that what I knew a thing or two about was sales (and I knew a little bit about marketing).
I didn’t quite know at the beginning if the program would be worth the money. But I put her campaigns to work and from January through April, we received 57 referrals. So far those referrals have converted into 19 sales totaling $156,450 and we still have more deals to close. WOW! At this rate, I will have 171 referrals and 55 new clients by the end of the year.
I just can’t say enough good things about Robin. Now I know a thing or two about marketing thanks to her!
In our second year of business, we won a big account with 450 users. We were heavily reliant on this one major account. Then, the bad news came…that account closed their business and with one month’s notice they informed us they wouldn’t be needing our services anymore.
I searched the Internet for help with marketing. I was so desperate that I just wanted ANY help I could get. This is when I came across Robin.
Robin has changed my life. For starters, she helped me turn my business around and has given me the confidence and the tools to start ANY business and be successful in it. I know we have a fair way to go, but I know we have the tools, the know-how and the confidence to get there.
We have been followers of Robin for five years. Aside from the marketing campaigns and loads of information that we get from the program, the most valuable thing that Robin and her team has provided me with is the ability to be totally clear and honest about my business.
I never internalized the idea that we are as much a marketing company as we are a technology company. Once I made that realization and, as a result, started to become a better entrepreneur, we experienced exponential growth. The numbers simply speak for themselves. In the course of one year, our managed services revenue increased 76.8% and, more importantly, our net income increased 307%!
Would I have been able to get where I am today without Robin and the program? No way. Would I like to be the person who tells the world about how they can change their lives using Robin’s program…most definitely!
I was introduced to Robin and enrolled in her program several years ago. Like many newbies, I faced the challenge of not knowing how to really get started, but I took a stab, dove in and began implementing Robin’s strategies. As my momentum was gearing up, I had a serious accident that laid me up for months. I made the decision to not let this down-time go to waste. During my recovery, I decided to work ON my business. I read the Toolkit cover to cover, I set up a web cam to conduct sales appointments and I did anything that I could to keep my business running smoothly and maintain the progress I had gained.
Just as I started to get back on my feet, literally and figuratively, another disaster hit. Our office was flooded and in just a few hours we lost over $150,000 as well as our forward momentum that had taken us years to build.
Thanks to my marketing know-how, I was able to drive much-needed revenue to rebuild our business. We rebuilt beyond what we had ever achieved. Our sales last year topped $1.39 million, but most importantly, our net profit was up over 575% in one year! The key lesson I have learned is that you never know when a disaster could strike, and if you don’t have sufficient business coming in or retained earnings to overcome life’s hiccups, you could lose everything. I am especially thankful to Robin and her team for showing me how to rise above hard times to even greater success.
When we found Robin and the Toolkit, we knew we had found something that would force us to stop working ‘in’ our business and start working ‘on’ our company.
To really capitalize on what our marketing could do, we had to be comfortable that we could properly service clients the way we promised we would. We wanted to walk the talk of our new marketing materials, so we used the Toolkit as a measuring stick to take a hard look at our company, our market and even our competition. Now, we’re no longer just the ‘computer repair guy,’ we’ve positioned ourselves as the go-to experts in technology, and it shows.
There are two things we learned: the Toolkit materials always yield a response, and you have to be prepared.
Our revenues are on track for a 65% increase over last year, and with just a quarter left in the year, we’re right on target to top $500,000 in revenues for the first time ever! After a 71% revenue increase and an 85% increase in profits, we are feeling the growing pains from our newfound success, and we love it!
Robin’s approach is perfect for a computer service firm on a small budget. I signed up for her program and she has consistently delivered more than she promised. After using her tools and advice, our top line revenue is up 18% and bottom line profits are up 120%. I’m 100% convinced that anyone who signs up for this program and takes Robin’s advice will experience the same results. I’m very happy with the results and the services she provides, and will remain a client forever.
As a small, two-person company, we were able to fill up our sales funnel in a hurry just by implementing two easy campaigns Robin taught us. During the past 12 weeks, these two campaigns alone have resulted in two new clients, four appointments and two reopened opportunities that we had previously GIVEN UP ON! In fact, any day now, we are expecting to learn that we won a $79,200 opportunity that, without a doubt, would have NEVER happened without Robin’s coaching.
Our goal of adding $45K in monthly recurring revenue in Q3 is looking very realistic with our current sales funnel. Simply by using Robin’s quick shot email templates to request quarterly business reviews, we gained $2,400 in MRR. Then we added 5 new clients representing an increase of over $15,000 in MRR to our sales playbook.
Today, my business is operating at a higher level of confidence with a higher level of service delivery, and with a vision of things to come that have not only defined goals, but a clear path of HOW to achieve those goals. Robin’s team and members are a big part of this quality increase!
By doing more with the Technology Marketing Toolkit, I was beginning to see results roll in. First, we ran a VoIP cross-sell campaign to our existing clients. To date, we have closed one deal that represents $60,000 in project revenue as well as $6,000 in recurring revenues. SUPER-EASY MONEY! We have two additional opportunities from this venture that should bring in $70,000 in gross revenues.
Next, we sent out referral request e-mails to our client base. We got a great response that represents $270,000 in revenue over a three-year term! Well worth the 10 minutes it took me to send the referral e-mail template, don’t you think? In total, we’re now up to over $400,000 in projected revenue from JUST 90 DAYS of guidance, support and a little diligence on the part of NetProtect (i.e., ME!).
We wasted no time at Robin’s workshop in implementing activities and generating results. In just 20 minutes, I sent out a handful of e-mails, generated four leads and sold two of them. It cost me nothing, and I made $1,200 in project revenue and $200 a month in recurring revenue!
After attending the Rapid Implementation Workshop and doing the work Robin recommends, we’ve achieved impressive results in just three months, including 16 new appointments, five jobs sold, $20,200 in project revenue and $1,170 in monthly recurring revenue. And I know this is just the tip of the iceberg! Robin, you are a true inspiration and hold the bar higher for yourself than you do for others. Thank you for everything
Years ago, my business was stagnant and slowly dying. My daughter, aka Office Manager, and I were working 60+ hours a week. Even putting in that many hours, we were not always able to cash our paychecks. By implementing the campaigns and strategies found within the Toolkit, I transitioned from a break-fix business to an MSP. I was thrilled with the results, able to pay my bills and even cut my hours down!
So when I found myself in a dark place personally, I turned to her for help again. I went to Boot Camp and met so many wonderful people and learned a lot. I returned to my office and started telling my team all about the wonderful ideas I had learned and my hopes and expectations for the company. Shortly after, I joined Accelerators Club and attended the Rapid Implementation Workshop.
Surprisingly, what I learned the most from Robin had nothing to do with marketing my business. After listening to and absorbing Robin’s insights and perspective for two days, I suddenly realized I was in a very unhealthy relationship. Thanks to Robin, I had enough backbone for the FIRST time in my 33 years to turn my back and walk away. I cannot thank Robin and her team enough for their assistance in helping me to finally open my eyes so I could start living the life I deserve both personally and professionally!
I thought I was doing quarterly business reviews for our clients correctly. But they were more like, ‘You had this many tickets this year, and here is a report on your backups.’ These client reviews rarely produced sales. But after Robin taught us her QBR strategy that we implemented in her workshop, we grossed $23,000, with a profit of over $15,000 – all from this single initiative. To say I was stunned is an understatement!
My story begins with the amazing wake-up call I experienced called the Rapid Implementation Workshop, which was the single most pivotal realization that my business was about to change. The most transformational point for me was taking a good hard look in the mirror and realizing that the answer to building a sustainable, lucrative business model started with CHANGING MY MINDSET.
For me, it was my change in mindset, attitude and accountability that is bringing and will continue to bring success well into our future. From Robin’s marketing strategies, I’ve prioritized my position as marketer and now delegate tech-related tasks. I’ve also significantly cut future expenses and discovered how to overcome objections when meeting with clients and prospects. As a result, in the past 90 days we have added one client at $984.20 in new monthly recurring revenue and $10,308.49 in project revenue and another client worth $345.01 in MRR and $6,360.61 in project revenue!
If our competitors could grow using Robin’s marketing, so could WE! Off to Robin’s Rapid Implementation Workshop I went! I was surprised, but nothing during the workshop was complicated. I could do this! I COULD DO THIS! After day one, I was fired up and ready to go after it. Throughout the 12 weeks, we learned consistent, targeted messaging to get clients and prospects to better understand what we do and how we can truly make a difference in their company.
So far, we have scheduled QBRs with 50% of our clients. Through the ones we’ve booked, we have added $1K in monthly recurring revenue! And our Shock-And-Awe box paid for itself in just two appointments. Before, we would close about one in 10 appointments, but since Robin’s marketing, we are confident about closing most EVERY appointment. From a simple e-mail campaign, we added a $1K a month client, and our new website brought us $3K in project work!
Robin’s Rapid Implementation training was AMAZING and UNEXPECTED! One simple letter with a little packet of aspirin attached not only won us a $1,926 project, but also a $9K a year managed services account. That means, for a mere $2.85, we scored $27,000 in recurring revenue over the next three years! The magic didn’t stop there. Through Robin’s training, we did something we had never done before – quarterly business reviews with current customers. We have met with 10 customers and quoted out $63K in projects and $10,000 in managed services agreements!
In just three short months, we closed $83K in new project revenue and added $83K in project revenue, and now we have more in the pipeline! This has been a one-in-a-million experience! I would tell anyone that even if you’re at your breaking point, just do it because the results don’t lie, and you will not regret it!
Isn’t it ironic: as IT services providers, we have to convince our clients to take the leap and invest with us. Then, our clients’ feedback regularly says that working with us has been a wise investment that jump-started their business growth. This is EXACTLY what Robin Robins’ team and the Rapid Implementation Workshop have done for our business. We had neglected marketing for as long as our business existed (30+ years!). Now, in just the past 12 weeks with Robin’s program, we have seen a major and continuous ROI!
By making simple changes to our website, we gained one of our largest clients to date – $8K in monthly recurring revenue! Halfway through the marketing training, we already increased our yearly revenue by $96K! Also, from one mailing campaign, we signed a 30-user contract that will bring in $3,600 monthly – that’s $139K in just 12 weeks!
From Boot Camp and Robin’s Rapid Implementation Workshop, we gained valuable lessons. First lesson: You cannot do it all yourself. Technology Marketing Toolkit offers multiple Done-For-You services that deliver quality results without involving your time. Second lesson: You should narrow your target market. By narrowing our target, we started producing quality marketing that better attracts our ideal clients. Third lesson: Screw it and just press Send. Anytime I’m fearful of implementing any marketing, I simply send the e-mails or send out the campaigns.
In the past 90 days, most of our successes have come from selling to our existing clients through quarterly business reviews. We have conducted a total of 25 QBRs, which have resulted in $320,491 in projects and $43,776 in annual recurring revenue. Also, by adding a bonus to our referral program, we have added a total of five new managed services clients for $111,587 in projects and $196,656 in annual recurring revenue! If you’re like so many of us…fighting to meet payroll…slowly adding more debt…barely making ends meet…and you’re looking to slingshot your business to the next level, Technology Marketing Toolkit is your ticket to happiness and peace.
With Robin’s help, I have added $875 of new monthly recurring revenue and over $9,650 in setup fees in just 60 days. Plus, we have the very real potential of adding another $2,995 in MRR and $14,100 in fees in the next 30 days. We have more in the sales pipeline than I have ever had since opening my business 16 years ago!
Beyond the financial wins, there are good signs of greater things to come. I received over 200 testimonials while attending Robin’s two-day workshop. Plus, I am seeing new business come from our drip campaigns, our end-of-life campaigns, our Aspirin Campaign, our SEO optimization from our new website and our improved referral program. And when the leads come in, our ability to close that business has increased substantially with our new unique selling proposition, X Reasons, 100% Satisfaction Guarantee, Client Bill of Rights and our customer testimonial booklet.
These last 90 days of working with Technology Marketing Toolkit has made me really open my eyes. I have done more for my company these last three months than I have in the last 15 years. I have completely changed the entire company around, including moving from my home office to a real office, hiring a new admin and technician, raising my hourly rate for the first time in 15 years and I started offering managed services!
Our first Robin campaign was a letter sent to my clients that announced my new rate increase and introduced my managed services model. As a result, I closed 53% of my clients to managed services and the rest accepted my higher rate — SUCCESS! Next, I sent the Windows 7 and Server 2008 EOL campaign which closed 76%! Then, with our quarterly business reviews, we increased our monthly recurring revenue by $18,875 and our net new revenue by $46,275! Plus, in just two months we received six referrals, including one WHALE for $11,400 in MRR!
My goals for Robin’s Rapid Implementation Program: first, to learn how to get new leads and find GOOD clients. Second, I wanted to change my business model from break-fix to a fully managed MSP. Not only did I accomplish those goals, within the next 90 DAYS, I would literally change my life forever! Yes, through her sales and marketing training, I finally had a proven way to get NEW leads and NEW clients on a REGULAR basis and get enough GOOD clients so I could fire my BAD clients. How I dreamed of that day!
We have not only accomplished ALL of our goals, but we have even started accomplishing our dreams! During the 90 days of Robin’s program, we converted 18 break-fix clients to managed services, onboarded 12 new clients, sold $14,722 in new MRR, generated $12,334 in projects, sold $467,893 in new contracts and even have $14,305 in MRR in our sales pipeline right now.
A year ago, we had no sales team (other than me!). Today, thanks to Robin’s team helping us to better manage a sales team, we now have a Director of Sales, an Inside Sales Person and a part-time Appointment Setter. Thanks to this newfound sales focus and powerful marketing campaigns, we have seen significant results during the 90 days of the Rapid Implementation Training Program, including $640,214.59 from client quarterly business reviews and $122,293.80 from opportunities with JV partners. Total new sales as a result: $762,508.39 with an additional MRR of $8,499!
We went all-in with Robin Robins, including becoming Accelerators Club Members, scheduling her Rapid Implementation Workshop and going to both Sales-A-Palooza and Boot Camp! From Robin’s Rapid Implementation training, we initiated many sales and marketing campaigns. My favorite campaign was the 9-word email we sent out during the two-day workshop. We got a response rate of 61.5%, sat nine appointments and closed $1,776 in monthly recurring revenue and $1,231 in projects. Plus, we have $4,357 in MRR and $27,909 still in the pipeline!
This has been an incredible experience for me as it has forced me to transform into an eager sales and marketing student. I now have a clarified vision and understanding of what we come here to do. We are just scratching the surface of our full potential. I want to thank Robin and the entire Technology Marketing Toolkit team for the value you have brought to me and my entire team.
All told, we have added $118,200 in both recurring revenue and projects in our 90 days in Robin’s program! Beyond the financial gains, we have seen a marked improvement in our client relations, incoming business and overall confidence when presenting to clients. Thanks to Robin and the whole gang at Technology Marketing Toolkit, I have re-structured the business so I am no longer forced to wear the hats of Appointment Setter, Account Manager and Sales Manager. Today, I don’t just “have a job”… now I RUN a successful company!
Prior to working with Robin, I had a whopping $3K in annual recurring revenue. During these 90 days in Robin’s training, I’m at an increase of $48,000 in recurring revenue — a 16X increase! I’m not sure I’m even seeing the tip of the iceberg yet! I’m not sure I’m even to the ocean yet. This is the best thing I’ve done for my business!
Today we believe that marketing is the only way to grow our business, and the direction we’ve been given from Robin’s Rapid Implementation Workshop has transformed our thought process and the way we do business. Our team has done every single thing asked of us and we have realized UNBELIEVABLE results. First, we’ve had a record-setting first quarter with a 50% GAIN over last year. Second, we enjoyed an additional $37,354 in upsold revenue. Third, we’ve added $5,819 in monthly recurring revenue totaling $209,487 over the three-year contract. Fourth, we have another $127,800 in MRR in the pipeline. Fifth, we have $75,885 in accepted and signed bids for upcoming projects. If we do nothing else this year and just maintain our clients and fulfill our contracted work, we will have 62% GROWTH year over year!
Financially speaking, this is a game-changer. But it pales in comparison to the change in our approach and the growth in our mindset. Today we have more warm non-referral leads from the first 90 days of Robin’s program than we’ve had in the last 15 years! This. Is. HUGE!
In just a few months, we have climbed out of the rut of ZERO monthly recurring revenue to $10,000 in MRR! That extra revenue will pay for a new tech, which will give us more time to implement proven marketing campaigns and RUN our business instead of ‘just being techs.’
We now wake up every morning EXCITED to get to work. That’s because we have the stable marketing and sales foundation we needed in order to get out from underneath desks and in front of other CEOs. There’s no doubt our business will now flourish, and we look forward to a long, fruitful partnership with Technology Marketing Toolkit for many years to come.
Sure, I KNEW I should be doing quarterly business reviews, but I couldn’t ever seem to get around to doing them. Then, at the Rapid Implementation Workshop, Robin laid out a simple way to confidently get them done. During my first client QBR, I easily closed an additional $200 in monthly recurring revenue. WIN! I repeated this process for nine clients to increase my recurring annual income by $14,840 as well as $1,250 in project income.
While the increase in revenue is great, the transformation of MY MINDSET was by far the most valuable result of this workshop experience. After 20 years of ONLY doing things my way and being a “tech who solves problems,” I now have a sales and marketing viewpoint of how to successfully run my business. This transformation sets me up to really move my business forward.
In a very short 12-week period following Robin’s Rapid Implementation Workshop, we have implemented multiple marketing campaigns that delivered off-the-charts ROI. First, we set a single-month gross revenue RECORD of $273,422! Plus, we increased our monthly gross revenue by $118,241. Yes, we landed eight first-time appointments, from which we closed three monthly recurring revenue contracts, with two more about to close. Finally, we added $73,044 in annual recurring revenue!
Just by implementing our Testimonial Booklet and our Shock-And-Awe box, we have DOUBLED our close rate! While experiencing all of these ‘firsts’ and record-breaking months, we know we have not yet begun to achieve our full potential. I am projecting a 25% increase in gross revenue over the next 12 months!
What did we do for 14 years in business? Nothing…just crappy marketing! During these years, my company constantly battled the wrong systems and wrong hires and basically wasted resources on marketing people with zero understanding of the MSP business. So, we did what too many IT services firms do – we OUTSOURCED our marketing. Soon we realized marketing is not a spectator sport.
So, we made the commitment to outsource ONLY the marketing strategy to Robin Robins. We set an aggressive goal of increasing our monthly recurring revenue by $220K per month. As a result of our marketing efforts, we are ON TRACK to meet our goal in Q1 with an additional $41K in MRR! In Q1, our goal was 20 appointments and five new clients; we sat 52 appointments and landed seven new clients!
From where we were before we started Robin Robins’ program, we have had HUGE gains in every possible area, including financially, mentally and efficiency-wise. For us, the Technology Marketing Toolkit has been the best investment we’ve ever made because it was an investment in educating ourselves with a tried-and-true system of success in our specific industry.
Thanks to Robin and our new dedication to marketing, we have increased revenue by 30% – $500,000! – over last year! This has been the kick-start to a complete transformation of our business. We cannot wait to really be a well-oiled machine and watch the ROI in dollars continue to stream in.
Robin’s Rapid Implementation Workshop was our first major step toward emptying my ‘head trash,’ transforming my mindset and creating a growth-focused business. At the beginning of the workshop, we hired a systems engineer. Then it hit me – oh, crap! – now we have to sell something! So we did…
We immediately started reaching out to our existing clients and setting quarterly business reviews. In JUST 65 DAYS, we had sat nine appointments, performed two network audits, submitted six proposals and had FOUR NEW SALES to increase our monthly recurring revenue by $6,917. Even better, we have four NEW promising appointments in the pipeline. How’s that for growth!
After I’d searched the web for marketing ideas, Robin Robins’ videos connected with me. Soon after, I joined her Accelerators Club because it had a 30-day and 90-day implementation program that included all the things I knew I needed to do. Throughout the 90 days, I completed a crazy large amount of marketing.
Among my FAVORITE marketing campaigns were direct mail and telemarketing. And beyond the process, I especially LOVE the RESULTS! We mailed the Godfather Letter, Bad Date Letter and Aspirin Letter to a list of 220 names. From these mailings, we landed 11 appointments and scored EIGHT NEW SALES! All told, I added 61% of my annual revenue – $51,625 – in just TWO MONTHS! And the revenue for the next two months looks even stronger – so far, $149,677!
Thank God I signed up for Robin’s Cyber Security Roadshow! Everything fell into place. I knew I had to take responsibility for SNC’s sales and marketing once and for all, so I signed up for Robin’s Accelerators Club and the Rapid Implementation Workshop. In the past three months, SNC has accomplished more marketing milestones than in ANY YEAR in the past 27 years!
While our marketing goals and objectives were impressive, our FINANCIAL WINS were jaw-dropping! Since initiating quarterly business reviews and cross-selling clients to new services, we have already added $5,600 in MRR or $67,200 over the life of the contract…and we’re just getting started! We have also booked additional project revenue worth $18,000 and we are projecting at least another $100K in upgrades. Beyond additional revenue, greater profits and improved cash flow, we are also saving $56,400 in annual expenses, including our previous marketing consultants that never delivered results.
In the last 90 days following Robin’s Rapid Implementation Workshop, by implementing Robin’s material and methodology, I have TRANSFORMED my business and added roughly $9K in new monthly recurring revenue! Plus, I’m adding even MORE in the next few weeks! When I look at my last year’s revenue, I see an increase by 25% in that short period of time!
Before Robin, I committed myself to ‘doing it all.’ So I tried running Facebook Ads…no results. I dabbled with Google AdWords, and not a single call. I created a funnel and landing page; nobody filled out the form or called! Since my own marketing was floundering, I decided to go all in with Technology Marketing Toolkit. I joined the Accelerators Club and went to the Rapid Implementation Workshop.
Since the workshop, we have implemented six campaigns over the last 12 weeks that have been successful in both growing our prospect database and dramatically increasing our number of qualified leads! In just 12 short weeks, we have added $3,973 in existing customer MRR and $2,583 in NEW customer MRR, for a total of $6,556 in monthly recurring revenue. Plus, we added $23,440 in customer projects! Even better, we expect to win over a new customer soon that is worth $8,284 in MRR!
All because of Robin’s training, here is a list of our accomplishments in just 90 days: We sent our first newsletter out this month, sent an e-mail campaign as well as a direct mail campaign. We upgraded our website, defined our market focus and are finalizing our Shock-And-Awe box. We have done several quarterly business reviews, of which $10K has closed, with the potential for $60K more in upgrade hardware. Just today, I had a customer call after reading our newsletter and place a $6K order! All I can say is, ‘Amazing! Why didn’t I do this sooner!
Our overall numbers for the past three months have shown a modest increase of about $10K in sales a month! Frankly, we have just begun to scratch the surface. Utilizing Robin’s program, we have a new level of engagement with our customers. Thanks for showing me the light and leading me down the path to prosperity and success.
With our new marketing initiative from Robin’s Rapid Implementation Workshop, we have seen positive results in EVERY part of our business. In a mere 12 weeks, while still fully engaged in the daily operations of our business, we have accomplished a ton of marketing, including running e-mail campaigns and direct mail campaigns, conducting quarterly business reviews, defining our target market, creating and mailing our print newsletter, building our Shock-And-Awe box, improving our website and so much more!
Finally, we are now investing our time and money into marketing, and it is paying us back in spades…and IMMEDIATELY! Providing a prospect with our booklet of customer testimonials gave them the confidence to commit to us – a $34,032 managed services agreement plus $5,233 in project revenue! What an adrenaline rush! Next, we scheduled quarterly business reviews while at the workshop. Our FIRST QBR brought in an annual increase of $72,092, and it just got better from there:
- Client A: Previously Break/Fix – Now $7,816 MRR – Equals new revenue of $93,792
- Client B: Previously Break/Fix – Now $5,535 MRR – Equals new revenue of $66,420
- Client C: Mostly Break/Fix – Now $1,903 MRR – Equals new revenue of $21,252
- Client D: Mostly Break/Fix – Now $2,794 MRR – Equals new revenue of $31,872
- Client E: Physical Office Relocation and Equipment Upgrade – $8,000; GSuite to Office 365 Migration – $3,500
- Client F: Windows 7 to Windows 10 Workstation Replacement – $24,000; Plus Quarterly Network Admin Visits – $2,100
- Client G: Windows 7 and Small Server Upgrade – $16,000
- Client H: Windows 7 Replacement Upgrade – $12,000
- Client I: New Server Upgrade – $6,500
- Client J: New VoIP System – $5,000
I learned more than I could have ever imagined from Robin’s Rapid Implementation Workshop! Our first ‘Robin campaign’ was the Aspirin campaign, which netted $14,666.73 in project work and $2,349 in MRR on a 36-month contract! Investing only $788.22 in the whole campaign, that was a 12,589% ROI – an amazing result for our FIRST CAMPAIGN! Our quick-shot e-mails generated eight responses and one new client worth $617.95 in MRR and $3,053 in project work! Our next wins were with quarterly business reviews: five QBRs scheduled, and we cross-sold one of our clients on our VoIP system for $3,181.70 in project work and $269.40 in MRR!
Since I’m a one-man marketing department, I desperately need multiple timesavers. Getting Robin’s Infusionsoft CRM was one of the best decisions I could have made since it has saved me considerable time and frustration. In addition, Robin’s Done-For-You Website and Done-For-You Monthly E-mail Newsletter have saved me FOUR HOURS per week! Finally, switching to the cyber security tips e-mails took me from spending four hours per week to ZERO hours! Thanks, Robin, for saving me eight-plus hours per week!
We implemented many marketing initiatives that generated significant monetary results as a result of attending Robin’s Rapid Implementation Workshop. Robin’s Cross-Sell campaign enabled us to close a long-term deal with the Department of Justice valued at $72K! Plus, the 9-Word E-mail campaign to cold leads restarted lucrative conversations. One conversation resulted in $19,500 in revenue. A second conversation generated $10,300. Also, by creating pages of quality testimonials, we scored a $1,200 per month deal and a $7,200 annual project!
The revenue directly resulting from our participation in the Rapid Implementation classes FAR EXCEEDED my expectations. The revenue total is $123,400, which includes one year of recurring revenue!
By implementing the Technology Marketing Toolkit plan, I am more confident than ever we will reach our goals. We recently attended Robin’s Rapid Implementation Workshop, executed numerous marketing campaigns and have enjoyed the following wins:
- We sent out a direct mail piece promoting Windows 7/Server 2008 End of Life and received four leads, which resulted in four sat appointments. Three of these leads closed and one is now pending. Total MRR sales: $11,400 in MRR, plus an additional $5,750 in MRR pending. Total project sales: $7,000.
- Our new website upgrade has brought us a new client who was sold on our testimonials. Total MRR sales: $650 per month.
- Robin’s Tracking Tool has made it far easier to set a goal, track it and then debrief if the goal was missed. The EOL Win7/Server 2008 campaign has brought in a new client for a project worth $1,000 and $650 in MRR.
When I first heard of the success other IT services owners were having with Robin’s program, I had major doubts. I thought, ‘How can all of these companies grow so much simply by following her marketing steps?’ I figured it must be their markets. Because my market of Miami has thousands of MSPs, which makes it impossible to compete. Despite my doubts, my business partner convinced me to sign up for Robin’s program.
As we completed each week of Robin’s Rapid Implementation program, and I started to implement all of these different sales and marketing tools, I saw an IMMEDIATE INCREASE in our company growth and MRR! The pre-written QBR e-mail formats that make it easy to essentially ask for more money have increased our monthly recurring revenue by $5,300 per month! Also, since I’ve already received three leads, I will definitely start to use the referral e-mail at least twice a year.
I can count a minimum of EIGHT ACCOUNTS we would have NEVER had if it wasn’t for our team implementing Robin’s marketing. Plus, we gained a lot of cross-sales from existing clients that boosted our monthly recurring revenue.
The greater results come from the maturity I’ve developed individually and professionally as a result of continuously engaging with the program. Everything I’m learning is reflected in the product we put out at Titan Technologies. Thanks to Robin, we have been able to INCREASE our rates, ATTRACT better clients and IMPROVE our sales process!
Within the first couple of hours of attending Robin’s Rapid Implementation Workshop, we were sending out marketing e-mails. I received 10 responses, set five appointments and closed two deals. Before the end of the day, I had already paid for the class! With that success rate, I sent four more easy done-for-you e-mail templates to prospects and clients. The results: $884.30 in monthly recurring revenue, with a total contract value of $7,832.30, plus $15,907.55 in project revenue!
From the information I gained from Robin and her team and the ongoing mentorship through weekly calls and e-mails, here’s what I accomplished in just 90 days: implemented a Q1 and Q2 marketing strategy, set up a marketing plan for the year, created two target markets and lists, improved my sales process and implemented lots of marketing. Because of the lessons learned and the work initiated, I have seen a verifiable increase in MRR of $3,824.30 and total onetime contracted revenue of $143,982.35, representing a 911.39% ROI in just 90 days. Not too shabby for a one-man band!
My first month as the marketing assistant for InTech Solutions took me to Nashville for Robin Robins’ Rapid Implementation Workshop. It was a whirlwind, to say the least! Inspired and encouraged, we used Robin’s teachings to run her Poker Chip direct mail campaign. Sending it out to prospects and following up with phone calls, we got six hot leads, three first-time appointments and one sale for $1,000 in new MRR!
Thanks to Robin’s SEO plan that my team implemented, we also received a new lead from our website who ended up becoming our LARGEST CLIENT – $14K in MRR and $46K in new equipment helped us to achieve a record-breaking month in top-line revenue!
I’m still getting the hang of Robin’s marketing style, but I can tell you IT WORKS! Excited to see the growth within Intech Solutions and within myself, I’ve learned so much with the help of the Robin Robins Team and my fearless leader.
The numbers still blow my mind. In just 90 days, I increased my MRR by $21,551. That’s a 44% GROWTH over where my business was before I attended Robin’s Rapid Implementation Workshop. The growth associated with Robin’s marketing and strategies added $258,612 to my top line.
In spite of all the other priorities in my life and my complete lack of sleep, we have increased our bottom-line revenue by $57,520 (a 310% increase)! Plus, we roll into this next year with $770K ALREADY BOOKED in monthly recurring revenue. That’s a 79% growth over where we started last year! Thanks to Robin’s team for holding my feet to the fire!
Living in the heart of the space program in Houston, Texas, we are no strangers to speed. And Robin’s Rapid Implementation Workshop is basically marketing at warp speed. After only 90 days in Robin’s program, we have completed quarterly business reviews for one half of our clients. In that time, we have added $3,200 in MRR from NEW clients and approximately $5,000 in MRR from existing clients who have signed up for additional services."
Before I met Robin, my little business needed some help to grow or it was going to wither and die on the vine. When I started Robin’s program, all that came to mind was, “I don’t want to be a flat squirrel.” So we jumped in and went to work. We’ve done more for sales and marketing in the last four months than I have done in the last 20 years!
The icing on the cake is Infusionsoft. Of all the things in Robin’s basket of marketing magic, the thought of having a cleaned and focused marketing list may be the best of all. A scrubbed list is clearly the cornerstone to making all of this marketing work!
Capstone IT’s main office has always been in Rochester, NY, which posed an interesting question. What would happen if we opened a new office 1,367 miles away, in Palm Beach, Florida? Not only was it far away, we had ZERO connections there! The first step to duplicate the success of our NY office in Florida was attending Robin’s Rapid Implementation Workshop.
Robin’s workshop and the 90 days that followed have been such an incredibly fun challenge. And the outcome of our work still blows my mind! We closed three new customers totaling $2,400 per month, are anticipating approximately $15,000 potential MRR in the sales funnel and have invoiced $7,700 in projects. Attending this single workshop has launched Florida Capstone so far forward in 90 days in a way that we could never have accomplished alone in one full year!
Unlike before Robin’s Rapid Implementation Workshop, we now have results to show! We received 12 first-time appointments from the direct mail campaign, one inbound lead FTA from our drip marketing and three appointments from our referral campaign. Our QBRs resulted in $223,224 in proposed and completed project work and $1,254 in new MRR.
Attending this workshop and participating in the accountability calls gave us the push we needed to tighten our message and focus on the nuts and bolts we needed to project sales. Looking at the pipeline of what we believe will advance to the proposal stage, we have $18,474 in potential project work and $16,360 in potential NEW MRR!
I invested in marketing from different companies that stressed they could create a sales pipeline. We tried, I got frustrated, we failed, they never delivered. IT services is just a different animal, and most marketing firms have no clue what they need to say and what they need to do. The expense was high. The return was ZERO.
In the 90 days following Robin’s Rapid Implementation Workshop, we have added $1,449.92 in monthly recurring revenue – that’s an increase of 22.5% in MRR for us! The additional sales that have come from our quarterly business reviews total $33,001.15. In the next month, I have a server project and two phone systems that are booked for a total of $48,000! Not only are we getting results from these QBRs, direct mail is working too. From our first mailing, we achieved sales for $25,000, and we have proposals for $12,500 and $91,000!
As a result of Robin’s Rapid Implementation Workshop, I accomplished more in marketing in three months than in the past three years, including: completed an SEO plan for our website, defined our referral reward program, started a weekly blog and e-mail drip campaign, created and mailed our first newsletter, completed our Shock-And-Awe box and so much more.
All of this new marketing resulted in some impressive wins. First, the Client Testimonial Campaign netted great testimonials as well as an unexpected additional $2,970 in monthly recurring revenue from one of our clients. After the workshop, we immediately launched into Cross-Sell Campaigns for our new firewall solution, totaling $14,000 in MRR and $19,300 in project work! These results would never have happened if I hadn’t changed my mindset that there’s ALWAYS time for marketing – you just have to make the time!
In the 90 days following Robin Robins’ Rapid Implementation Workshop, we have seen considerable growth in our business. We have added three new clients totaling $5,600 in monthly recurring revenue. We also conducted 19 client business reviews, which generated $253,020 in new sales! As a result of the new business generated from our marketing, we recently hired an operations manager, full-time tech and part-time tech. Beyond the strategies and instruction, we couldn’t have asked for a better group to go through this process with.
Call it luck, but I’ve always paid myself well and never really struggled to make ends meet in the business. However, my checkbook did not justify the long hours I was working and I wanted to make more money. So I decided to change my fate and joined Robin’s Producers Club. With the guidance of Robin’s team and my peers, I designed, refined and executed a marketing strategy that has changed the trajectory of the company – and my life.
Since joining, we’ve generated 258 leads and our top-line revenues have increased 66% over the last two years. I’ve added $69,000 per month in recurring revenue and, best of all, our profitability has simultaneously increased by 104%. This year, we are already on track to close an additional $48,000 in new MRR and grow another 20% to our top line.
Not only have I achieved financial gain, but also (and more importantly) I’ve gained confidence and security in my future. Thank you, Robin, Jeff and my fellow Producers Club members.
We have been clients of Technology Marketing Toolkit for almost two years. We started slowly, as we were skeptical of all the changes we’d have to make to our business. Over time, though, each change we made brought us new results. We were delighted and finally decided to go all in and just trust and follow. That was a great decision for us and we are not looking back. Each month we are more and more convinced that this was the right thing for us to do to help us grow our business. We are happier and our customers are happier. We have met the most amazing business owners and have learned from them too. We are so grateful for the opportunities we have been given. I wouldn’t hesitate to recommend this organization wholeheartedly.
We’ve worked with a lot of other marketing ‘experts’ in the past, many of whom have proven to be all ‘smoke and mirrors’ when it came time to really providing us with what we needed to be successful. Working with Robin Robins at Technology Marketing Toolkit has been totally the opposite! No ‘smoke and mirrors’ with Technology Marketing Toolkit, but rather, tangible resources, effective marketing campaign ideas, solid advice and guidance based on years of proven experience in marketing. Robin’s direct, no-nonsense approach, backed by the effectiveness of her ideas and suggestions, has been life-changing for me personally as well as for our company. Robin and her amazing team have been the best find, EVER.
The content, process and easy-to-follow marketing strategies have totally changed our approach and success. Working with Technology Marketing Toolkit has been extremely energizing and beneficial for our company, and I would HIGHLY recommend working with Robin and her team. Every step of the way you will feel they are 100% invested in your success, if you are committed and do your part. There is no need to pursue them if you are not a ‘get ’er done’ kind of person. You have to put in the work! Winners, people who will put in the blood, sweat and tears and work with Robin, will only grow and become more successful. We have improved our processes, put new specific plans in place, turned unconverted leads into clients and increased our profitability in the few short months we have worked with Technology Marketing Toolkit.
We couldn’t be more thrilled with our experience and the results we’ve seen since hiring Robin and her team to help us with our marketing initiatives. We love the step-by-step, fully created marketing campaigns provided by Robin. Everything you need is at your fingertips! They are easy to understand and implement. Investing in becoming a member of Robin’s Producer’s Club, and the accountability that comes along with that group, is what really has made all the difference.
We are so thankful to have put in all that we have over the last several months, following many of Robin’s marketing campaigns to the letter. Our investment of time and money has proven to produce results beyond our expectations and has set us up for an even more successful future.
I’ve been with Technology Marketing Toolkit for about a year, and my business partner has been with Technology Marketing Toolkit for years and years. I was skeptical at first, but as I became involved, I saw the positive results and how it has positively impacted my business. Our growth and profit is directly tied to the marketing methods of Robin Robins and her TMT plan. Quite literally, it changes my outlook and view on how I approach clients and customers as well as prospective clients. I highly recommend this program and process to anyone who owns any kind of IT business!
I have been in the Technology Marketing Toolkit Producer’s Club for four years now. I have been in several other coaching/performance-type organizations, though this one has stuck for me. Robin Robins is the leader and she is a very driven force who really cares to deliver great value to her customers, which are SMB IT companies. She is also approachable and makes herself available if you need to get her input. She really cares a great deal about the people that are in her program and she really knows her stuff when it comes to sales and marketing. The accountability group experience that is part of the Producer’s Club program is also one I greatly enjoy. So, bottom line, if you are an MSP that is looking for a way to boost your sales and marketing with an organization that is no-fluff, high integrity, focused on your results and success, I would highly recommend the Technology Marketing Toolkit.
After hearing Robin speak this morning, it was obvious that she is passionate about what she does and has experience to back her advice. In four days of feeding, rewarding, training, entertaining and encouraging 800 attendees, she and her staff delivered an excellent program that have I already paid to attend again next year. I’m a cheap skeptic and I haven’t quite bought into her upper-tier marketing packages, but most everything she offers comes with a money-back guarantee. The one time I tried to take her up on the guarantee, her staff worked to get me happy while making it clear that they would refund all my money if that was what I wanted.
After talking with a dozen or so random attendees this week at her event who had bought full-service packages, I became confident that if you have an IT business, a willingness to follow her instructions and enough money to afford her services, Robin’s program can improve your income. I didn’t meet a single person who was unhappy with their arrangement with TMT and I was looking hard.
Working with Robin Robins and the Technology Marketing Toolkit is amazing. Robin has inspired me to grow my business. She provides outstanding processes and materials to help me improve my IT business. The best part is being exposed to all the talented members of her Producers Club. Everyone is willing to share best practices so we can all learn from each other. I can’t believe how far our marketing efforts have come in a short amount of time.
I got the attention of two really great clients using Robin’s ad. Thanks to Robin’s marketing, I’ve been able to cash in sales of $290K in the last 18 months ALONE.
I have to say without a doubt that meeting you and signing on with your program is the best decision I have made for our company. After using your methods for the last six months and sticking to our marketing program, we have been able to close an additional $357,000 in managed services revenue this year. This is definitely exciting for us as most of our clients sign three-year contracts, so quite honestly that is about $1.1 million in additional revenue that we would not have had if you did not get me to finally take that plunge! Thank you for helping to restructure our company into a moneymaking machine!
Before joining Robin’s Master Mind Group, I was completely relying on word-of-mouth advertising and sales from existing clients to generate revenue; and while that grows a little bit, it’s difficult to scale sales fast that way. I knew I needed a better marketing plan and that’s why I decided to join Robin’s coaching program. Now I’ve got a very professional-looking website, brochure, lead generation offers and marketing materials that really sell. I’ve definitely seen an increase in the number of new leads and interest from our partners, and have achieved a solid 25% increase in sales. Obviously I’m very happy with the return and the results I’ve received from the program.
Over the past year we have obtained five new customers with managed recurring revenue of $9,790 per month, strictly by using one of Robin’s marketing campaigns. We have also been able to upsell these clients monthly with an average of $1,000 per month of extra services and products. Ultimately, the value of these five clients is nearly $11,500 per month in recurring revenue!
Robin has definitely taught me that I can sell anything. Thankfully, we’re now a profitable, stable company with both a marketing plan and growth strategy in place!"
I have learned through Robin that marketing is what is important to make your business grow. To be able to service your clients correctly, your business has to be healthy. I highly recommend that anyone who is not using Robin’s programs get into it with both feet and just take everything and move your business in the right direction.
Since we came on board in November, in the five months that we’ve been doing this we have doubled our revenues. We have better contacts. We’ve raised our prices to our customers. It truly is an amazing thing, and I recommend this to everybody. Thank you.
Robin, when you tell us it’s important to deliver ‘extreme value’ to our clients, you lead by example – and I want to thank you SO much for all you’ve done for IT guys like us.
I’ve been in the IT industry a long time, taking care of networks and selling IT services, but I can honestly say that I have learned more in these seven weeks in your program about marketing than over my entire career. My head is ready to explode, and I mean that as a compliment to you. I find myself listening to your programs multiple times in order to soak it all in; and every time I listen, I find a new idea or a key point that I missed before.
But most importantly, you’re 100% authentic. Some people might think you’re too direct, but I appreciate your candor and telling it like it is. There is so much value in what you do that I wanted to let you know and give you encouragement to keep doing what you’re doing. Thank you!
Prior to getting involved with Robin, we never were consistent with our marketing. We didn’t like doing it, didn’t have a background in it and, therefore, we weren’t good at it. With just one of Robin’s campaigns, we tripled the number of managed services clients we had, and we’re still finishing up some of those meetings and closing sales!
Has all this hard work paid off? You bet! We had less staff, we were refocused, tripled our managed services revenue and our sales are up 40% – even though we let our one and only full-time sales rep go!
We’ve already generated over $44,000 in new sales thanks to Robin’s marketing!
We have $9,900 per month in recurring revenue from our managed services program we launched in May.
All this is to a tough market – home users!
Robin, thank you for sharing your years of marketing experience, organization, growth, successes and failures with us! You motivate us every time. You have taught us how to literally go out and get new sales systematically and reliably.
I know without a doubt that if we keep going and make marketing as consistent as computers breaking– then we will be able to realize the dream of having new clients flooding in every month!
I listened to one of the teleseminars you held awhile back on getting free PR, and the guy you interviewed talked about how you can use a free report to get published in a magazine and how to position yourself as a resource for reporters.
I started using some of the techniques he recommended – and the fact that we landed on the front cover of Custom Systems magazine is proof positive that this works! And in addition to this article, I’ve also been quoted and referenced in many other articles.
When CMIT brought in Robin to help the franchisees with our marketing, I was skeptical. After all, I was facing a monthly deficit of $17,000 and was considering closing up shop and getting a job.
In just over a year of implementing the TMT, my revenue surged from $13,000 per month to $82,000 a month. I ended 2007 with about $265,000 in revenue and we’ll wind up at the end of 2008 doing about $580,000.
Using Robin’s campaigns, we not only survived but grew an additional 10% in gross sales ($495,524), increased profits by 292%, added to our total number of clients (54) and increased our monthly managed services income to $31,698. We accomplished all of this by redoubling our marketing efforts using Robin’s strategies. I would strongly recommend that anyone needing more clients and more revenue enroll in Robin’s program – and use it! We are proof positive that you don’t need to be marketing rock stars or super-salespeople to get results.
With Robin’s marketing program, my company saw results fast! Right away we closed one deal resulting in approximately $50,000 a year in recurring revenue! I can confidently say Robin’s marketing has generated well over $140,000 in new recurring revenue in a very short period of time. The progress we made over a 10-week period using Robin’s marketing was more than we accomplished in all of last year.
I’m a pretty big skeptic and I looked long and hard on the Internet for somebody saying something negative to confirm my skepticism in regards to Robin’s program. I came up empty-handed and I am so glad I did. I must admit the fire hose of information Robin turns on at first is a bit overwhelming, but my continual plugging away at that checklist day by day started to give me confidence and help me see I was making real progress. I want to thank Robin a million times over!
Although money was tight, I knew I needed to invest in learning how to market my business – and I needed to learn fast. So when I heard about Robin, I jumped in with both feet and purchased both the Toolkit and Managed Services Blueprint, an investment that has really paid off. I have begun to make better use of CRM and practice management tools based on some of Robin’s recommendations and the experiences of the other partners and vendors on the Q&A/Guest Calls. My results have been incredible. The year-over-year growth is as follows:
Total Revenue: +57.1%
Gross Profit: +27.1%
Total Income: +26.3%
However, there are other lessons that I have learned. One is that it really doesn’t start with a particular letter series, postcard, website modification or Google Ad. You just have to start somewhere.
We bought the Toolkit and Blueprint, but it wasn’t until we really started IMPLEMENTING multiple campaigns that things really started to click. We took a step back and developed a 90-day marketing plan. We decided to focus on a few key things that would help us become profitable, rather than doing 1,000 things halfway. Developing a JV strategy, creating a monthly newsletter and perfecting our sales process has made this year our best revenue year ever! Our goal is to hit the $1 million mark this year, and bring our MRR up to $75,000/ month. But, MORE importantly, for the FIRST TIME in the history of our company we are actually profitable – over 19% to the bottom line so far this year. Robin provides us with truly unbelievable tools and great value. She’s helped us begin the process of learning how to grow our business and become profitable business owners.
Before finding Robin, our sales were just hovering. We were making a profit, but I was incredibly frustrated by the lack of growth. It seemed as though we were stuck and needed to figure out how to get over the hump to bring more new customers in the door.
Shortly after signing up with Robin, we had two catastrophic events happen that had the potential to put us out of business. Those events included losing two clients along with over 20% of our revenues immediately, leaving a big, gaping hole in our profitability. Leveraging Robin’s strategies, we were able to sign 26 new accounts that same year and re-sign one of those lost accounts a few months later.
Generating results requires more than just the occasional campaign – it takes a serious effort and focus. It’s hard to say which particular campaign gave us the best results overall, but it IS working. With this consistent focus and effort, we are experiencing amazing growth…I am on pace to increase gross revenues 30% this year and net profits are up 250%!
Before working with Robin, Jeff and the Producers Club, my business was only growing through referrals and networking. Unfortunately the referrals and new clients I was getting were not my target. They were break/fix, low-profit and generally clients that didn’t ‘get it.’ They mostly viewed me as just another tech guy. I really struggled to differentiate myself and attract quality prospects.
Now that I have learned Robin’s marketing systems and implemented her campaigns, I have positioned myself as a Trusted Technology Advisor in my community. By differentiating myself through marketing, I now have people I want as clients coming up to me at Chamber events, handing me their business card and asking me to call them. People recognize me and see me as a trusted advisor rather than just another IT guy. This positioning has made a huge difference in the success of my business.
We’ve implemented a lot of campaigns and as a result, we’ve seen a 46% increase in sales over just a one-year period. The campaigns are great, but above all, the people I’ve met and the relationships I’ve made through Robin’s Producers Club have been worth the price of admission.
Thanks to all the encouragement and support, sales are up, profits are up and our average contract price point is up as well. There’s a real positive ‘can-do’ attitude at the office and a feeling that there’s no goal we can’t accomplish.
Like a lot of Robin’s clients, I bought the Toolkit, but didn’t actually crack it open until much later. I was looking for that quick-fix to get me going. What I have learned is that it’s not about a ‘shot in the arm,’ but it’s all about following the recipe, staying the course and going through the process.
With Robin’s help, I have implemented multiple campaigns, all resulting in huge gains for me and my company. I have obtained 10 new clients, reactivated four former clients who were in the ‘gone or forgotten’ category and recently launched my monthly managed services offering, signing up 17 clients.
One thing for sure is that this is all a constant learning experience. Most of all, I know that with Robin’s outlines and my own initiative and style I’ll be able to take my company into the rest of this decade with the knowledge that growth is inevitable, that having a successful business is based on how my clients appreciate the work I do on their behalf and how satisfied they are with the results.
Today we are a very organized and profitable company with monthly recurring revenue covering our expenses by the first of every month – but it wasn’t always this way. At one time, I was extended beyond my means, so I did things I promised myself I would never do. Extended credit lines, reached into savings…I felt violated and taken advantage of, and I had done it to myself.
We slowly grew to a point where I was comfortable and we were surviving, but I knew I needed to do more. I finally caved in and bought the Technology Marketing Toolkit and joined the Producer’s Club. Robin’s support plus that of our Accountability Group helped me to finally start executing on marketing. Progress was slow at first with several hurdles along the way, but by the fifth month, we had processes in place and started to experience real results!
We have been in business for over 15 years, and I had never cracked the million-dollar revenue barrier. I had knocked on the door, but never any further. In our 16th year, we finally managed to shatter that number, nearly doubling our previous year’s revenue numbers! For the first time I finally feel balance in both my family and business life. I am truly grateful to Robin and the amazing quality of business owners she has attracted to this group which has enabled me to create a better life by building and better a business.
We weren’t making a lot of money and were just plodding along at a snail’s pace and knew it was because we were in complete reaction mode. But we plugged along, not getting anywhere until a few years ago, when we met Robin Robins. We started using Robin’s information to send out a monthly newsletter. It was great! Robin has also helped us realize that our natural vertical was dental offices since David and I have direct, hands-on experience working in those businesses.
The results overall have been stellar. During a tough economic time, our gross sales are now up 45.6% since we started, our recurring income has climbed to 41.7% and last year was a banner year for us with sales up 25.8%. When you consider there are a lot of businesses closing their doors this is a pretty amazing bump. This year we raised our goal to almost double what we did last year, and I feel confident I can hit this goal because Robin’s marketing is working.
I first discovered Robin at her Roadshow. I absolutely fell in love with the marketing strategies, sales processes and proven results she has helped so many IT businesses to achieve. I immediately started implementing 100% of her marketing with 110% of my effort. After just a couple of months, we started to see leads coming in.
Every year, we’ve been blessed with double-digit growth. As a result, we’ve found ourselves on multiple ‘Who’s Who’ lists. Like the Top 100 Business List in our local area. We’re recognized as a Top 250 MSP in the US. Plus, we’re on the Inc. 5000 List!
Robin has opened my eyes to the fact that being a good salesperson isn’t some magical process that only a select few can master – it truly is a methodical, step-by-step process that anyone can learn. After using this process over a one-month period, I have gone from closing one managed services contract per month to now closing five per month!
In addition, the average time it is taking me to close accounts is three weeks as compared to the five to six months it previously took. Overall, we have closed six new accounts; four of those are brand-new. The monthly recurring revenue from those six sales is $3,450 – a total of $124,200 in revenue over 36 months. That’s not too shabby an ROI for the training I was originally afraid to spend my money on!
Our biggest challenge came when we recently opened a brand-new office in Palm Beach, Florida. Not only is it 1,367 miles away from our current Rochester, New York, location, but we were starting off with no referrals and nobody knew us!
So our ultimate test was: could we turn on the SAME proven marketing engine in a brand-new city and get the same amazing results? The answer is a resounding YES! It absolutely works! After nine years, I’m going back to the basics and repeating all of the same marketing for this different market. That’s how I know that Robin’s marketing, sales and business strategies can (and WILL) work for anybody!"
After letting the Toolkit sit on the shelf in my office for quite some time, I finally kicked off my marketing plan using Robin’s materials and strategies. I sent out the BDR e-mail campaign to existing clients and generated a 32% response rate and an increase of $29,700 in annual, recurring revenue. That represents a monthly increase of approximately 6% in our world.
Overall, I secured an additional $88,548 in revenue due to this ONE campaign! What can I say but ‘WOW’ and ‘Woohoo!!!’ This was an awesome jumpstart for us – something I wish I had done when I first got the Toolkit!
In two years we’ve grown like gangbusters! I wish I could say there was one magic bullet – one campaign that brought us new clients and an endless flow of money…The truth is, there wasn’t! It was blood, sweat and tears. We worked our @$$es off!
We grew in 2010 because we made some consistent marketing habits, dedicated resources to tasks, took care of current clients and made those things parts of our job.
When I first started my business I was always looking for that one marketing ‘magic bullet’ I could use to repeatedly get new customers. What I have come to learn is that there is no one ‘magic bullet’ when it comes to being successful with marketing. Over the years, through much trial and error, I have discovered it takes multiple activities, working together consistently toward specific goals, and then measuring the results.
Using a consistent combination of canvassing office buildings, attending key business trade shows, networking, joint ventures, webinars, seminars, organic SEO, a monthly newsletter and Google AdWords, my business has grown 47%, breaking the $1 million barrier in revenue! This year we are shooting for $2 million and I feel confident we will get there.
Robin has taught me to track everything in our marketing. This actually allows for decisions based on real data and not based on emotions. Robin always says, until someone buys your service, they don’t know how good you are. They only know how good your MARKETING is. With that in mind, I know I am on the right track since one of my prospective customers told me how good my marketing is, and that he would like ME to handle HIS marketing along with their technology.
Using Robin’s marketing strategies, net profits went up by 231% during this same period. Having an effective marketing plan not only allowed me to get more clients, but also more PROFITABLE ones; further, it allowed my sales team to be far more effective at closing new managed recurring revenue contracts.
With the help of Robin’s joint venture strategy, we invested just over $2,000 in an event and closed over $100,000 in total sales – that’s a 4,674% return on investment! We also increased our prospect list through this JV partnership and added good, qualified prospects. We closed two large deals, both of which offer recurring revenue for years to come.
By focusing on only our clients who were truly profitable and aligned with our managed services model, we experienced a 51% increase in monthly recurring revenue. Our gross profit has increased by 21% and our net profit has increased by a whopping 85%; all by focusing on getting more of the right customers and using the right campaigns that Robin has provided us.
Over the past year we have obtained five new customers with managed recurring revenue of $9,790 per month, strictly by using one of Robin’s marketing campaigns. We have also been able to upsell these clients monthly with an average of $1,000 per month of extra services and products. Ultimately, the value of these five clients is nearly $11,500 per month in recurring revenue!
Robin has definitely taught me that I can sell anything. Thankfully, we’re now a profitable, stable company with both a marketing plan and growth strategy in place!
Before working with Robin, we were only generating $21,541 in monthly recurring revenue. One year later, we’re up to $62,720 in MRR. This is AFTER firing 13 low-profit clients. That means our profitability is up dramatically and our entire team is a LOT happier now that we’re delivering our services to NEW clients who genuinely appreciate us and don’t beat us up on price. I’ve never done marketing before and I’m definitely not a savvy salesperson so naturally I was skeptical of Robin’s program at first. But sales are up and we’re winning clients away from cheaper competitors on a regular basis. If that won’t make you a believer that Robin’s marketing works, I don’t know what will!
The past year was a challenge for me personally in many different ways, but thanks to Robin’s marketing, I now have the marketing systems in place that can help to make my company the best computer-support company in the world. Even through the troubles, we surpassed our $3.6 million goal this year!
We have been dancing around buying your marketing system for years and we finally took the plunge. I LOVE everything I have seen so far and your staff has been very helpful. The content and program are great! I am so glad we finally dove in!
When I came upon the Technology Marketing Toolkit, it was a rough time for my company; we only had about $300,000 in revenue with no marketing or sales systems in place. I sent out our first marketing campaign, and in four months had six managed services clients and $8,700 in monthly recurring revenue! I was hooked and started reading, learning and paying attention to everything Robin had to say, which helped us grow to $653,000 and then to $753,000 in the following year. Technology Marketing Toolkit has brought me rock-solid marketing and provided great peer group support. Thank you, Robin!
Using Robin’s marketing over the past five years, we’ve experienced incredible growth, tripling our business. With that success came the need to move into a larger office space with more room for not only staff, but bigger and better in-house events.
I decided to use this relocation to hold an “Open House & Technical Showcase.” As a serious student of Robin’s, I implemented many of her campaigns to increase registrations, gain vendor participation and generate sales leads. As a result, we ended up with nearly 150 attendees and 41 leads for various services we offer. Within one month of this event, we had already sold over $43,000 in projects and closed two managed service sales, totaling $5,750 in monthly MRR. That’s $207,000 over the next three years with a ton of potential still in the sales funnel!
It’s amazing what you can accomplish in a single year if you wake up every day focused on marketing and growth. In addition to adding nearly $1 million in revenue and slightly over 57% more net profit to our bottom line, we also increased MRR by 42.3% and increased our product margins from 10% to 30% this past year by using Robin’s marketing campaigns and strategies. Stagnation in our business is now a thing of the past. Today, the outlook for my business is better than ever: my goal is to reach $5 million by next year and $10 million by 2020 (which we’re on track to do). The secret to our success? We developed systems to get Robin’s marketing campaigns consistently implemented.
I’m proof that Robin’s marketing just plain works. Believe me, I was skeptical. The first time I laid my eyes on the campaigns, I thought, “You’ve got to be kidding me. I’m NOT going to send this!” Now I can’t even imagine that I thought that. I can honestly say I would never be where I am today in my business if it wasn’t for Robin’s marketing. From just a single cybersecurity seminar that was 100% Robin’s materials, I generated 9 leads, which resulted in $720,000 in revenue! I am now determined to figure out how I can do these every single week and improve the process. After all, if it worked that good for a newbie to marketing like me, I’m sure I can continue to improve it the more I do.
When Trinity Networx was founded in 2008, we didn’t have a marketing plan and all clients were obtained through ‘word of mouth.’ This worked great for a while, and I thought we were doing the right thing to build the business, but as time went on, I realized that relying solely on word-of-mouth advertising would not deliver the strong, continuous growth I wanted, nor was it a good way to get the high-profile clients I wanted.
When I look back on my business just a few short years ago, it’s hard to fathom the impact Robin’s company has had. Essentially, I felt like I was drowning. I was a floundering $100,000-per-year, one-man band just scratching to get by, relying solely on sporadic referrals that came in to keep me afloat. Thanks to Robin, I’ve now got $1.1 million in managed recurring revenue over the next 36 months with real marketing systems and processes in place to continue that growth. I’m getting larger clients as well, which is allowing me to invest in hiring new technicians, sales and marketing staff so I can start building the business. Today, I pay myself a consistent salary instead of grabbing money out of the business bank account when I need some. Now I have a R.E.A.L. business!
After nearly 50 years in business, our company finally decided to get serious about marketing and joined up with Robin and the Producers Club. Little did we know what this decision really meant. Sure, we had all of Robin’s materials, but we still hadn’t really put them to use. We certainly hadn’t done any campaigns (my regrettable loss).
This decision has proven to be the best decision we’ve made for the business. Now I’m implementing marketing instead of trolling networking events hoping for someone to do business with me, and I actually feel excited to do this marketing thing! Why? Because I see it working! I am not saying it is easy, but I am saying it is easier than I expected. In just 90 days, our company’s ROI for everything that we’ve done with Robin is over 500%. I’ll make that kind of investment every day, all day long!
Robin, I would truly like to say THANK YOU for sticking with us. We started with you so many years ago and I thought I was putting in the work needed to succeed, but last year’s Boot Camp finally brought it into focus for me. From that point forward, instead of quitting when I hit some roadblocks, I recommitted myself that it was my time to make things work.
But going to the Rapid Implementation Workshop was just what I needed to nail down things like our USP, our niche market and other marketing fundamentals, and it was the kick in the butt that got us DOING the marketing. Since the workshop, we have completed 15 campaigns and marketing initiatives, produced 22 leads and won three new MRR agreements totaling $660,892 over three years, $27,000 in off-site added to existing clients and new projects totaling $45,000, with many more to come.
The lesson learned from all of this? It takes massive, simultaneous action to generate the results we need in business. I’m making things happen now and I’m never going to quit on marketing again!
We had survived on referrals from day one, and not “asked-for” referrals, but referrals that basically fell into our laps. Sure, I tried some marketing over the years, but it only brought in a few tire kickers and price shoppers. So I sprung for Robin’s program. Wow, what a difference! We now have a defined target market, a solid USP, numerous raving-fan testimonials from clients and MULTIPLE Marketing Oil Wells, and have increased our monthly recurring revenue from $15,000 per month to $52,500 and growing! I am now completely reengaged and reinvigorated with my company and am seeing results from marketing, which I used to think was a complete waste of time, effort and money. This has been a game-changer!
Steady Networks was in a downward spiral. I thought I had a sales ‘process’ in place until it all caved in when I lost three big accounts and, at the same time, lost my inside sales telemarketer of two years. By the end of the year, we were starting to eat into our savings and I realized I had a big problem on my hands.
So, after ignoring Robin’s e-mails for YEARS, I finally decided to give her system a chance and signed up for the Toolkit and Rapid Implementation Workshop. It was there I learned how to build a foundation for marketing and sales that will allow us to add clients profitably and consistently, fuel referrals and ultimately double our customer base. If these first 90 days of implementation after the workshop are any indication, it’s going to be a VERY good year!
Two years ago, I was broken. Nothing was working the way I envisioned it would when I first started my managed services business. I couldn’t win a single new client, sales were nonexistent and I was stuck doing low-paying menial work for the few clients I did have. I was seriously burnt-out from working so many long days with nothing to show for it. I knew that if something didn’t change soon, I was going to quit, which meant I would have failed – and THAT was scary. So I gave myself one more year to make it work before giving up.
I had heard of Robin before but dismissed the Toolkit as hokey and unprofessional; I mean, come on! Who would respond to THOSE campaigns? But now, humbled by my failures and desperate for some success, I decided to purchase the Toolkit. But I told myself one thing: If I enroll, I’m going to keep a very open mind about her methods and follow exactly what Robin is telling me to do in this Toolkit. And I did just that.
Fast-forward to my one-year deadline for calling it quits, and my business has completely turned around. After following Robin’s 12-month Marketing Plan in the Toolkit, we almost doubled our revenue, added $25,650 in new MRR and tripled my company’s size; and I’m confident that we can do that again this year! Best of all, I had fun while doing it!
I started my company in my college dorm room over 20 years ago. At that time, my dreams were lofty, and I was certain it would be a success. Fast-forward 18 years, and I learned that sometimes dreams can become nightmares. Less than five years ago, our company finished off the year at nearly $8 million in annual revenue. We were flying high, but I no idea how to run or lead a company. The next few years were a downward spiral with tons of debt and a rapidly declining client base. I hit rock bottom and felt like it was the end of the road.
Insert Robin. I’ll never forget the day I discovered the Technology Marketing Toolkit. After quickly purchasing the Toolkit and becoming an Apprentice member, I booked our trip for our first Boot Camp. While there, we were in awe of how many companies from around the globe were there and how Robin was guiding them all to success.
We spent the next six months after Boot Camp to get our house in order. We literally needed to overhaul every single part of the marketing in our business. By the end of the year, we had our “Robin-ized” website in place, new employees on board and we were finally ready to start adding back new business. We were implementing the Toolkit, and it was a miracle! Leads! LEADS CAME IN! In just one year of doing Robin’s marketing and being in her mastermind group, the Producers Club, we added over $1 MILLION in NEW revenue! I’m a totally different person. I’ve grown, matured and learned how to be a true leader in no small part due to being part of the Technology LIFE Toolkit,” and that personal growth has had a major positive impact on my company.
It all started at Robin’s Boot Camp a couple of years ago. I saw what was happening with Robin’s top clients onstage and said to myself, “I want to be part of that!” – even though I had no clue how to get there. I realized that if I was ever going to talk about my company’s wins onstage with Robin, my team and I had some serious work ahead of us…
So we dove in and started following Robin’s 12-Month Marketing Plan, which walked us through the exact map of how and when to implement campaigns. Before we knew it, we had implemented dozens of campaigns right from the Toolkit that gave us 28 new MRR clients and $256,988 in NEW revenue!
One year later and I was standing on the Better Your Best stage as one of Robin’s top clients, telling other IT business owners how WE had used her materials to drive immense success in our business and how they can do it too. Robin, the Toolkit and her team has equipped us with the roadmap to success that has propelled us forward to eclipse the million-dollar mark in just our second year in business!
The bottom line is, the TMT program and the Robin Robins team have improved our overall approach to business. Not only through the fantastic campaigns, strategies, calls and webinars that Robin provides, but also through the connections that we’ve made at the Boot Camp and Rapid Implementation Workshop. This experience has caused many positive changes in our organization and it will continue as we dive into more campaigns to grow our MRR. Jill and I now know Robin to be an amazing sales and marketing guru and she has much to teach this aged and jaded marketing geek. Thank you, Robin, for breathing new life into Intelli-Flex
I am grateful not only for the new business generated, but for the new perception I have on my business. I am pumped to go through the marketing campaigns and cannot wait to see what lies ahead. It has been so nice to exchange ideas and weekly “wins” amongst our group. My confidence in myself has never been so high and I credit Robin and the Accelerators Club for that drive. I feel for the last 6 months we’ve cleared the landscape, poured the foundation and put up the walls for my business. I can’t wait to fill it with new business and continue the cross‐selling process to our existing clients.
For the last 22 years, we’ve been successful selling IBM solutions and working with break-fix clients. With the advent of virtualization and cloud hosted applications and systems, we quickly realized hardware and maintenance sales/margins were declining and we would need a new way to do business. We never did much in the way of marketing, instead relying on “word of mouth” referrals and Market Development Funds with IBM and Cisco to drive any new client acquisition. We never had a consistent marketing approach, a targeted list or tracked ROI.
We were frustrated and knew this had to change so a few members of our leadership team attended Robin’s Cyber Security Roadshow event. At that event, they were able to get a few minutes to discuss our struggles with Robin. Immediately, as a result of that conversation, we changed from a single managed services plan to having several MSP package options for our customers. That Roadshow set off a monumental turn of events for us. We immediately signed up for Accelerators Club, Infusionsoft, partnered with ID Agent and Carvir and changed our MSP packaging.
We attended the Rapid Implementation Workshop with Robin and her team. While in Nashville we discussed campaigns, sales process, telemarketing, goals, tracking ROI, target market, USP, scrubbing lists and, most importantly, mindset. Our team immediately dove into Robin’s 30-Day Implementation Checklist right from the start. I wanted to follow a marketing plan, and the group accountability calls and coaching helped me develop that plan and to stay with it. As a side note, I can honestly say that without the Rapid Implementation Workshop, weekly group accountability calls and coaching from Robin’s team, I would have strayed from the program and wouldn’t be anywhere close to where I am now. The 90-day rapid implementation training gave me an opportunity to try several different campaigns and strategies in an environment where I could get good feedback and support on a regular basis.
In addition to going back and selling our new managed services plans to existing clients, we’ve had the opportunity the last few months to run and execute on numerous marketing campaigns. In the last 90 days by implementing Robin’s methodology and advice, we have transformed our business and added $24,026.08 in new Monthly Recurring Revenue and another $208,808.87 in new sales. We also reworked four existing MSP contracts totaling $25,425.00 in Monthly Recurring Revenue. That totals $802,221.83 in revenue for the year on a $12,397.00 investment.
Prior to the Toolkit, our marketing efforts at Burk I.T. were disjointed and often one-off shots in the dark. The best tool that I’ve received so far from Robin is a true marketing methodology for our MSP that works. We have done EVERYTHING by the book, followed and implemented the checklists, watched the videos and done the work. We BELIEVE in this program and are 100% committed. It’s been amazing to see all the hard work come full circle and to see results from every feature implemented! Robin and her team have truly made our business Rewarding, Easy, Attractive and Lucrative!
Over the first 12 years in business (we’ll call this “Pre-Robin”), my business partner, Igor, ran a pure break-fix firm. Just three years ago, Igor closed out the year with only $120,000 in sales for the year between projects and a bit of hardware sales. When I partnered with Igor, I learned he had been a member of Robin Robins, but not a monthly Master Mind member. He had bought the Toolkit and attended one of the LA Roadshow events, but like a lot of other members, hadn’t really implemented much…yet.
I decided it was time for us to use this resource we had so I signed up for two-day kick in the pants we needed. Over this two-day workshop, we learned how to do e-mail campaigns, “regular” campaigns, the importance of phone follow-ups on all campaigns, how to stay in touch with customers through newsletters and drip marketing. Most crucially, we learned how consistency is the most important part of any marketing campaign.
We got to work right away, pumping out campaign after campaign. It was a lot of work, but it paid off. In just 13 months, we managed to grow from $0 to $45,000+ per month in MRR ($1.36 million over three years) and sold a ton of hardware (one of our specialties) during that time as well. All in all, we closed the year out with $2.1 million in sales last year, were nominated to the Inc. 5000 list and had grown over 1,400% in just three years. We owe almost all of the growth to Robin’s marketing materials. We just follow the instructions to the letter and execute the best that we can!
We are now in a position to push ourselves and not have to take huge risks that could kill the company. Thank you to Robin for showing us the way. We will continue to do you proud!
Using Robin’s program and the coaching provided during the Rapid Implementation Workshop, we took our monthly recurring revenue (MRR) from $7,328 to $19,956. Not only did we experience a 172% increase in MRR over 90 days, we also created a very solid foundation for consistently generating leads, and developed the tools we need to demonstrate to those leads that we will deliver more than we promise. We are so happy that we chose to invest in the program, because this was the springboard we needed for our ultimate success.
Our company went from not existing; no website, no defined products or services, no customers, no anything; to being cash-flow positive in 10 months flat. That is a remarkable achievement, and we could not have done it without the guidance and training from Technology Marketing Toolkit.
Technology Marketing Toolkit has completely changed the culture at Tier3MD. As a team, we are more engaged and involved in our business. We have learned how to become “business people” and have paid more attention to ways to increase revenue by implementing annual increases in our contracts, offering ancillary services, and initiating projects just by being attentive to our clients. We are true believers that this system works!
Choose Networks used to be a 100% referral-based business. We had practically no marketing or sales effort to grow our business. Back then, we were pulling $2.3 million in revenue and had 18 employees.
We started implementing Robin’s sales and marketing strategies about four years ago. I joined Producers Club shortly after and was assigned to a great Accountability Group that followed up every week. We immediately improved our website and got our Done-For-You book DONE. Then we started running one marketing campaign after another.
Right now, we are on track to hit $6.5 million this year, and we are up to 38 employees. We are also growing at a rate of $1 million every year since starting Robin’s program, and it’s all organic growth! We expect this trend to continue year after year. The growth and transformation I have witnessed my business go through is astonishing. Today I’m focused 100% on sales and marketing because it’s the only way to continuously grow. In fact, Robin made me a badge that says, ‘I FIRED myself as a tech!’
I’m starting to see how Choose Networks will be able to stand on its own, without me. Just to think, I always wanted to join the Million Dollar Club. Now we’re racing toward the 10 Million Dollar Club and never looking back!"
During the first 15 years of business, we grew into a nearly $2 million per year company but after slow, consistent growth for years, it came to a screeching halt. We were stagnant… until we found Technology Marketing Toolkit and changed our mindset.
In the first three months, we generated over $37,000 in new revenue and made the jump to Robin’s Producers Club. After 11 months with Robin, we experienced 24.1% services growth. No doubt, we were finally sold on the value of marketing.
Over the last year alone, we’ve executed 130 marketing campaigns and have increased overall company revenues by $413,308.71. And it wasn’t just top-line revenue growth; our bottom line has grown even faster – more than tripling over the last year!
We are well on target to hit the $3 million revenue mark during the next year. With all the skills we’ve learned and support from our fellow Producers Club members, I’m certain we’ll top the $7 million mark within five years and be well on our way to a self-sustaining business that can run without us!
A crisp dollar bill in the mail led me to open the Toolkit I’d had sitting on my shelf for five years. Initially, I wanted nothing to do with this program and was confident the contents would not resonate with our clients. Fortunately, my analytical side urged me to dig deeper and my research turned up hundreds of stunning testimonials from other MSPs. Before I knew it, this skeptic was signed up for the Rapid Implementation Workshop.
The first campaign I sent after the Workshop brought a response within five minutes that led to $15,000 in one-time sales plus $780 in MRR. My second campaign brought a long-time break-fix client into our top-tier Gold Managed Services Plan. Two more clients soon followed, increasing our MRR by $1,246.
After only five months, we have already increased our MRR by 27% and sales by 85% compared to this time last year. With each new success, my mindset shifts. Big, positive changes have happened in my company and I’m grateful to Robin, my Accountability Groups and my staff for making it possible.
Most IT business owners unsuccessfully “dabble” in marketing. They send out a sales letter or postcard, get little or no results and then swear off direct mail. Later, they might test their luck with an ad in a trade publication or newspaper. Again, no results. Then they’re on to the next “shiny object” everyone is talking about… only to test it once and throw it away when the phones don’t ring. This was us…until we found Robin!
During the first 90 days of following Robin’s methodology and advice, we got 194 new leads and added $21,528. When all is said and done, those new contracts will equal $883,029 over 36 months! In addition, we’ve filled our pipeline with 33 opportunities that could produce an additional $38,699 in MRR!
A piece of advice from one IT guy to another…When it comes to Robin’s programs, take the leap and the net will appear. At first it really seems overwhelming, but once you dig in, suddenly your eyes open to things you never knew you could accomplish.
I started Fusion Factor in 2005 with the mission to help small and medium-sized businesses get a real return on their technology investments, confident that my IT business was destined for greatness. When the phones didn’t ring, I turned to peer conferences and ended up at the Technology Marketing Toolkit Booth. Robin was the lone salesperson, and without even selling me on marketing, I left that day with a Toolkit.
Turns out, I also needed the motivation, action and accountability to finally start implementing. It came in the form of attending both Robin’s IT Sales and Marketing Bootcamp and Rapid Implementation Workshop in 2018.
Our participation in the Rapid Implementation Workshop helped us to better analyze our business needs and requirements. We started with Robin’s 9-Word E-mail which resulted in two closed deals worth $100,000 in project revenue and $24,000 in increased MRR! With that encouragement, we implemented the Aspirin campaign. This single direct mail campaign brought us 15 leads, 10 appointments and $120,000 in new business.
Thanks to Robin, we have a great platform to enhance our marketing ability, strategy and implementation process. We’ve added 20 employees, gone from virtually zero MRR to $61,000 and have transitioned to a true MSP!
Comfortable. That one word perfectly described my IT business for way too many years. It quickly changed when we suddenly lost two of our MRR customers.
After googling Robin Robins, I knew she was exactly what I needed. She reminded me of who I used to be but had lost over time. Bright-eyed. Bold. Smart. I realized I was just this body at work every day who’s getting everything done but getting nothing done that matters.
I signed up for the Rapid Implementation Workshop because I knew it was the boost I needed. At the Workshop, I sent e-mails to request quarterly business reviews with my customers. Three emails in 10 minutes led to three QBRs AND $7,100 in new MRR! I also learned some important lessons. Follow up with your customers or you’ll miss opportunities. Timing really is everything. And don’t let fear hold you back.
Beyond sending out the e-mails and conducting numerous QBRs, my team and I have been working tirelessly to implement marketing initiatives and complete Robin’s checklist. Even while splitting my time a hundred different ways, I still managed to increase my revenue more in ONE MONTH than I have ever done in 12 YEARS of business!
In 2017, a wake-up call brought Debian IT owner Vincent Fung to the realization that in order to continue growing his company and avoid the looming plateau due to the declining economy, he needed a full-time, devoted sales manager.
Enter Jim Bryce (me). In my short tenure, I’ve focused on Robin’s marketing and achieved some amazing wins. One 9-Word E-mail alone sent from Rapid Implementation Workshop got us $3,200 in MRR. We successfully ran a Black Friday campaign resulting in $22,425 in project revenue and $133,476 in product sales. Over the fourth quarter of 2018, we increased our leads from 950 to over 2,500 and closed a number of exceptional deals with prospects, representing $27,510 in new MRR, which equates to $990,360 in revenues over their term. We’ve also expanded our target market, revamped our referral program and structured our phone-answering process. In addition to all of this, we opened a new office in Toronto, where we secured our first client, and we’re planning to use the same marketing to replicate our success.
While Vince successfully doubled his sales from 2014 to 2017, he did it WITHOUT a sales manager. Now we have a lofty goal to TRIPLE our sales by the end of 2021. And we are off to a great start. Debian IT has just wrapped up our most successful quarter in the history of the company!
After 10 years in business, my break-fix IT business had peaked at $340,000 in gross revenue. Something had to change, so I made the shift to managed services, and launched a new company, eTrepid. I knew we still needed some help so I decided to finally give the Technology Marketing Toolkit and the Rapid Implementation Workshop a try.
I saw results right away. My first campaign resulted in eight testimonials. The second brought one referral, but, more importantly, I learned my oldest client was shopping for a new IT company. I was able to turn that around in what ended up being my first client QBR – what an eye-opener that was! We addressed the issues, saved the client and added $216,000 in revenue.
Knowing this was making a positive impact on my business, I was all in! I attended every weekly call, quickly completed the implementation checklists, launched our new Robinized website, started mailing our print newsletter, and utilized software to track and manage it all. With every campaign, we see more and better results. I am thankful for this incredible journey that has improved our business in every area!
I bought the Technology Marketing Toolkit in late summer, and by fall of the same year, it was like something ‘clicked.’ A prospect I had been working toward bringing on as a customer for almost a year became our first managed services client. That one client returned our investment in the Toolkit tenfold and more than covered our costs for our chosen RMM software.
Thanks to Robin’s material, I had converted several of my existing customers to our Managed Services Plan. I used the Million-Dollar Managed Services Blueprint materials to come up with the structure for our plans, and the Toolkit to help me roll out several marketing strategies and perform a more systemized network audit – all of which allowed me to close several more customers. By the end of the year, we had more than quadrupled our managed services revenue, increased our service revenue by 65% and had a 40% increase in total revenue over the last year.
In the early years of my business, before Robin, I had to always worry about whether we would have enough money to cover our payroll. This was always such a huge weight on my shoulders and a major stressor for me. Managed services and Robin’s marketing materials, coaching and Master Mind membership have given me the tools (and positive cash flow!) I need on a monthly basis to know that all my expenses are covered. Working with her and her programs has been a huge stress reliever for me. I have no debt other than a mortgage on a home my family loves, mortgage on my office and a mortgage on a rental property I own, and my family and I now have the time and freedom to go on seven to 10 camping trips a year together.
With all the incredible resources Robin provides, I expect to increase our revenue by another 20% to 40% by the end of next year, despite these crazy economic times. And where will I be five years from now? We’ll have a bigger family, an operations manager, and I expect to be generating at least $2 million of revenue.
I believe that it is very important to reinvest in your company and not spend all your extra money on non-business items. If I hadn’t taken the leap to invest in Robin’s material, I don’t know where my business…or my family…would be right now.
I can honestly say that integrating Robin’s content and campaigns with Infusionsoft is a marketer’s and salesperson’s dream and a great win for any IT business. As a result of incorporating her strategies, we have experienced 15%+ growth in our managed services EVERY year since we started with the program. Not only have we grown our Office 365 business, we’ve successfully driven more business through better sales management.
I highly recommend Robin’s sales and marketing program to any IT business that has eclipsed the $5 million mark. Even beyond her proven marketing campaigns, Robin is very helpful at reestablishing your mind-set toward what you are truly capable of achieving. This mind-set shift becomes the foundation that makes aggressive goals a reality.
My twin brother Kevin and I started our IT services company because we saw an opportunity to help our fellow CPAs with technology. We were both working at the same CPA firm and both had a knack for IT; so, from that simple idea, Tech Advisors was born.
Over the first 10 years, we grew from two guys to 14 and from zero clients to over 80. Revenues were increasing every year, and we were profitable. HOWEVER, there were problems. First, we couldn’t work any harder. After putting in long nights, early mornings and long weekends, we were still limited and unable to scale the model easily. Second, because we didn’t understand managed recurring revenue or managed IT contracts, we were constantly in a cycle of feast or famine with IT projects and work. And last but not least, we had no reliable way to bring in clients predictably.
That’s when we found Robin and joined her peer group, the Producers Club. Robin and my fellow members helped us to not only switch to a managed services model, but enabled us to go from a referral-only standstill with zero marketing to implementing over half a dozen solid marketing oil wells that generated 70 new leads and thousands of dollars in sales and profits. Twelve months later, we’ve got 16 clients under a monthly services agreement and over $62,165 in MRR coming in every month – and that’s growing. In fact, with the solid base of marketing and the momentum, we should add another $100,000 of MRR before the end of year.
Right away when I started with Robin, I had a 19% response rate to our first campaign. Our sales team is really enthusiastic because of how much easier it is to call a new prospect since implementing some of the direct mail campaigns. Instead of just calling to introduce ourselves, we have given them a reason for our call and ‘greased the skids.’ Now we start the conversation with ‘Did you receive our letter and FREE offer?’ It is amazing to think that our marketing before was nonexistent or consisted of sales efforts that have existed in our industry for 20 or more years. Now we have a process and a focus that is truly adding value to our customers and prospects.
I built my IT business on telemarketing. It worked great for a while, but when the competitive landscape shifted, business through telemarketing dried up. To make matters worse, our largest client, who we counted on for $400K a month in revenue, filed Chapter 11 bankruptcy. Most businesses would have shut their doors.
Not us! I took action by flying to Tennessee for Robin’s 2-Day Rapid Implementation Workshop and joining Producers Club shortly after. Because marketing was a whole new world to me, I took five weeks off to REALLY understand how Robin’s program could impact my business. My first marketing actions were WINS. I immediately implemented a referral program and got incredible results from it. In fact, the first time we dropped direct mail on a cold list, we picked up $300K in business from a new health-care client. Marketing works! Through Robin’s sound sales strategies, we also learned how to close more managed services opportunities. Then we jumped into direct response campaigns. Today, we send out 1,000+ pieces of direct mail and always follow up with telemarketing.
Before Robin, we were a jack-of-all-trades. We serviced anyone who could write a check. I’ll never forget Robin’s lesson about specialization. She asked, ‘Who makes more money: a general practitioner or a surgeon?’ The surgeon, of course, because it’s a specialty. As a result, all of our business is in one lucrative vertical: health-care businesses focused on compliance.
Thanks to implementing Robin’s marketing and introducing her sales strategies throughout 3i, we have quickly replaced our previously lost revenue. In fact, I can confidently attribute $1 million in new hardware sales gross profit and $2,951,000 in contracts to Robin’s program!
After hearing Mike Michalowicz speak at Robin’s Boot Camp, I knew, without a doubt, that I needed to ‘Pumpkin Plan’ my business – and therefore eliminate the unprofitable clients to focus on the profitable ones. After 12 years in business, I had 1,235 clients in my accounting system. My team and I graded every client on Mike’s factor and some surprising results unfolded. The exercise revealed that our clients followed the 80/20 rule, which showed that 20% of our clients were generating 88% of our total revenue!
Of the 61 clients we identified as ‘A’ clients, we focused on giving them more time, attention and ‘love.’ By reducing the ‘noise’ from the clients that we terminated, our service delivery improved. Now our goal is to duplicate these clients and get more of them! We finished by terminating over 1,000 clients that we had in our accounting system, and in turn, increased our profitability by 520% over last year, and our margins are 11.4 points higher than they were in the past!
Tim, a healthy 41-year-old, the owner and lead computer engineer of Tech Eagles, was suddenly and completely unavailable. In the wee hours of December 5th, 2011, Dr. Ben Scharfstein, who had just performed emergency surgery, gave us his summary statement: “Now I’ve seen a lot of miracles, but I just need to be straight with you. He’s probably not going to make it.” Five things helped us through this crisis:
- Our faith in God. We knew that God had a plan, for our good and His glory. We weren’t holding onto our faith; our faith was holding onto us.
- Family and friends. We were shocked and humbled by the outpouring of generosity toward us. We’ll spend the rest of our lives “paying it forward.”
- A great team. Extreme commitment from Andy and Logan, and plain hard work from everyone on our team, led one client to say that his support from Holston IT was “seamless” during Tim’s absence. That is amazing.
- Disability Insurance. If you don’t have this, you’re nuts. Call your financial advisor today. This is not a cost, it’s an investment that takes certain risks off the table. Our company could not have survived Tim’s absence without this support.
- Robin’s Marketing Strategies. We had been fans of Robin Robins for years, but not until after this crisis did we commit to joining her coaching group. We knew that aligning ourselves alongside 300 of the world’s most successful IT business owners would pay off. Wow, were we right.
Right away, I saw that I had a lot of head trash to clear out. I had such a negative perception of who a salesman is—and of course I didn’t want to become that! But I didn’t have to. I learned the key: When meeting with a potential client, I needed to focus on questions like “How can we best serve you? How can the skillset of our technical team help you achieve your business goals?”
As I focused on those questions, I realized that we had to shift our focus away from “break/fix” work toward monthly proactive service. Following Robin’s recipe, in just 9 months I grew the total of our monthly contracts from $3700 to $6700. Such contracts create happier clients—because now we are catching and fixing little problems before they become big problems which disrupt business flow. Thank you, Robin! Your guidance helped us steer our ship through this storm!
My biggest win – and likely the turning point in my business – came when I lost a big client and suddenly was in dire need of replacing that income fast. So instead of freaking out, I called Robin. I knew she would have a plan for what to do and would force me into high gear to actually DO something.
She gave me a plan and I implemented it – and that plan ended up generating $290,000 in sales, with more coming in. That allowed me to finally fire myself as the main tech. It was difficult at first, but thanks to the help of my fellow Producers Club members, I have set up a help desk and technical structure that works, which has freed me up to focus on marketing and growing my business.
I still find myself falling back on old techie habits, but when you’re getting results from marketing, it’s a whole lot easier to work ON the business, not IN it.
A few years back, I was overwhelmed and overworked, running a business that wasn’t even profitable. I’ll never forget my wife informing me over FaceTime that we were expecting our second child – @#$% just got real! I jumped into Robin’s program with both feet, and it was worth every penny. We grew our revenue NEARLY 60% in just one year — from $256K to $406K! We even went from NEGATIVE profits to $25,154 in profit!
One of the BIGGEST benefits I find from joining Producers Club is the accountability. A group of like-minded IT business owners working together to push each other forward … PRICELESS! I know I wouldn’t be here today without the leadership and guidance from Robin and her team.
I remember (not too long ago) when the hours I invested into the business were 65+ per week and my salary was similar to that of a recent high school graduate. We struggled for years with low-margin, break-fix clients who demanded long hours. We saw the need for something to change and stepped up our game, which for us started by joining the Robin Robins’ Producers Club.
We quickly saw things in a new perspective and became HUNGRY to get to the next levels. And we absolutely did … In just two years, we realized a 67% GROWTH in revenue! Since joining Robin’s program, the marketing materials, events, motivational speakers and most importantly our accountability peer group have been instrumental to keeping our heads in the right space so we can CRUSH through the new ceilings that come with growth.
Before signing up with Technology Marketing Toolkit, we were a break-fix company struggling for several years to grow. We had been considering moving toward an MSP model but didn’t know where to start.
After signing up with TMT and attending their Rapid Implementation Workshop, we’ve benefited from the following lessons and improvements:
- A clearer focus on the type of client we’re looking for. Through Robin’s lessons, we’ve learned to concentrate our marketing efforts, hone our message, become experts in a smaller niche and custom-build our service offerings so our target-market client is left with only one decision – that working with us is their best choice.
- We have implemented a CRM for the first time. Today we are able to effectively run campaigns with automated messaging that target different groups inside our contact database.
- By answering our phones live, we have a new degree of polish and professionalism. We realized how sloppy we were being with our phone answering before Robin.
- >Our website has a much clearer message and easier-to-find contact information.
- Great peer support: being involved in TMT has given us access to a great peer group that offers unique perspectives and experiences.
All the groundwork has been laid, and we’re excited to see what happens throughout the year as we launch our campaigns and begin to attack our target market with new focus and highly targeted messaging. Thanks to Robin, Debi, Ryan, Rick, Jeff, Jessica and everyone else for all the help!
We used to be completely unorganized and frankly uncommitted to marketing. Just one little workshop – Robin’s Rapid Implementation Workshop – gave us the tools we needed to:
- set our business and marketing goals
- get organized
- identify key areas in the business to address
As a direct result of attending Robin’s workshop, we’ve achieved $6,480 in NEW monthly recurring revenue totaling $72,960 for the year! Plus, we also created $77,476 in NEW project revenue.
Now we are strategically working on automating our marketing and response through Infusionsoft, rolling out our first direct mail campaign and canvassing our target market. This is a great, great program!
We experienced a 96% GROWTH in our numbers – revenue and profits! That includes growing Smart Guys from $81,600 per year to $182,796 per year in under three months! Our goal is $350,000 this year – almost DOUBLE our previous best – and I don’t think we’ll have any problem getting to that point.
We did things a little bit backwards. We signed up for the Toolkit and then immediately went to Robin’s Boot Camp. The Boot Camp was just phenomenal, though it really bothered me that I wasn’t able to go up front and speak. That’s just the kind of person I am. So I quickly joined Producers Club so I could transform my IT business just like all of these top producers did and one day be able to stand onstage and speak.
After joining Producers Club, I went through Robin’s Rapid Implementation Workshop. Immediately, we focused on cross-selling through quarterly business reviews (QBRs). From those initiatives, we started using marketing and sales tools we had never used before and went from $6,800 to $15,233 in MRR. Robin simply flipped our world upside down!
Not only did we double our MRR, we significantly increased our prices. Now, everything we do is at a $150 end point. No matter what we sell, there’s a 50% margin. That’s a 50% margin, not markup! So we essentially DOUBLED the price of everything yet didn’t lose a SINGLE customer! In fact, our customers thanked us, which was really bizarre yet really cool.
Robin’s campaigns are now giving us the EXPOSURE and the CREDIBILITY we need, and we’re providing the extraordinary SERVICE our customers need. It’s been fantastic. I LOVE this program! Robin even said, ‘Nobody knows you at the beginning. The only thing they know about you is how good you market.’ So if you can get your marketing moving forward, it’s going to be a fantastic day. For us, it’s going to be a fantastic year, with many, many more to come.
I remember seeing Robin Robins speak for the first time in Dallas, Texas. I had been in business only about three years, struggling with cash flow and hanging in there week by week, paycheck to paycheck. Fast-forward 14 years and we are now 11 years into our second business. I was still struggling with cash flow but still hanging in there, paycheck to paycheck. Grit, brute force and “last-minute heroics” was how I was barely scraping by. I guess I enjoyed the thrill of investing every profit dollar back into the business, but never a single dollar into savings. A perfect picture of mediocrity.
In December of 2017, I was returning from a sales call that had gone okay, nothing special. Out of the usual, I was listening to my phone’s playlist. An interview with Robin came on. Immediately I thought back over the years to the events where I heard her speak and probably thousands of dollars in marketing materials that had been sent my way.
But something was different this time. I listened more intently and was moved to do something about my situation. The next day I made a choice to say ‘No!’ ‘No, I don’t want it to be like this anymore.’ I wanted BETTER for my family, BETTER for my team and most definitely BETTER for my customers. On that day, I made the commitment to myself and the program.
I joined the Rapid Implementation Workshop in Nashville. Mindset, mindset, mindset. That’s what I needed to hear. That’s what I needed to believe. That’s what I needed to change. I loved marketing and enjoyed sales; however, I lacked the encouragement and accountability to push myself in those areas. But with the support of Robin’s team behind me, it was time to forge ahead.
This experience has become the reset button for my business. I have closely identified the verticals and how to approach them more effectively. I can now better articulate why customers should do business with us. I now have evidence through testimonials of what our customers are saying. And we have significantly improved our web presence.
The result of the combined efforts of mindset, materials and team spirit is that we are now making two appointments per month and achieving great results and powerful, positive feedback from our efforts. Since the workshop, our monthly recurring revenue has increased almost $4,000 per month and we have landed an additional $35,000 in new project business.
Thanks to the Rapid Implementation Workshop, the accountability calls, the impetus for change and the access to wonderful and effective tools, we are now on track to meet our current sales goal of $2 million in revenue this year, up from $1.2 million in 2017.
Thank you to everyone on the team who has supported us through this process. This channeling of my excitement and energy has definitely helped the Technology Specialist and my self-confidence, and helped me build a much clearer vision of what lies ahead. Better Your Best 2020, here I come!
After almost 30 years in business, and living off of referrals and a lot of hope, Invario was suddenly at a crossroads in 2017. Our flagship product, Worry-Free Server, was no longer relevant as customers raced to the cloud. At the same time, our customers were enduring serious and frequent cyber-attacks. They went from loving us to barely tolerating us. Something needed to change. And fast.
While at an ASCII event, we had a frank and honest internal discussion: should we sell our company ‘as is’ or go for it, revitalize and GROW the company? We met Robin Robins’ team at this event, and something about Technology Marketing Toolkit spoke to us. We chose growth and signed up that day for the Toolkit, Rapid Implementation Workshop (RIW) and Boot Camp. Of course, we immediately put the Toolkit on the shelf for a few months and went back to our old ways … ways that were NOT working.
Robin’s RIW was just what we needed to get out of our rut and start growing again. The experience was amazing, and we learned a ton! Without hesitation, we kick-started our marketing by getting quality testimonials from our clients. The heartening response really inspired the team. Next, we requested quarterly business reviews from our clients. The power of marketing was starting to take hold. Added bonus: we learned about Carvir at RIW, the answer to our cyber security woes. Shortly after RIW, we began selling our enhanced cyber security solutions.
In just three months following this workshop, we’ve traveled an enormous distance in a short time. Invario today acts and feels like a totally different company from where we were at the end of 2017. Over the course of the 90 days, we transformed our company through defining our target market, reconnecting with our customers, improving our website, adding a robust CRM solution, resurrecting our monthly blog, developing our Shock-And-Awe leave-behind package and sending out our first direct mail piece.
Most IT business owners don’t realize that marketing isn’t simply what you send to prospects and customers, it’s the heartbeat of your business. After RIW, we embarked on a major reengineering of our whole company, including better tracking of our revenue, costs and profits; updating products and services to include many cyber security products; pursuing joint ventures with insurance industry contacts; implementing structured weekly team meetings; developing customer score cards; and onboarding many promising vendors. The results: customer satisfaction is up, and there’s a new energy throughout Invario.
This is the third time Invario has worked with a marketing company, but the only time we’ve had marketing materials specific to our business. These are the results we’ve experienced to date through Robin’s program:
- E-mail Campaign To Warm Leads: Meeting with a potential ‘whale’ customer ($10K MRR) next week.
- Quarterly Business Reviews And Cyber Security Cross-sell Campaign: 11 QBRs completed to date, resulting in $5,000 in project revenue and $2,789 in MRR.
- Shock-And-Awe Box Leave-Behind: Brought in two new customers, resulting in $1,845 project revenue and $2,082 in MRR. An additional $2K in MRR is in the sales pipeline.
In addition to the great results we’ve already described, we recently learned we’ve sold enough Datto products to reach Professional Partner tier. We may have completed the first 90 days, but this isn’t the end of our journey. We are just getting started and looking forward to seeing where this new path takes us.
As the Marketing Manager for Nashville Computer, Inc., my knowledge of how to properly conduct winning marketing strategies and campaigns has grown tremendously as a result of attending Robin’s Rapid Implementation Workshop.
From the two days at Robin Central to the weekly phone calls and the awesome knowledge shared, everything has inspired me to perfect what NCI is doing and even test new marketing tactics. After the workshop, my eyes were opened to the (seemingly) endless possibilities of how to transition prospects and leads into clients.
Since the workshop, my team has implemented numerous campaigns that have delivered new leads, new business and new revenue to NCI. Among our leading marketing strategies and campaigns implemented are:
- Creating and delivering five direct mail campaigns
- Sending a printed newsletter and e-newsletter to clients and prospects
- Delivering a weekly TechTips postcard campaign to clients
- Conducting quarterly business reviews throughout each quarter
- Creating and sending Shock-And-Awe boxes to prospects who scheduled meetings
- Receiving new and better testimonials from our client base
- Improving our website by adding new videos and better messaging
- Publishing a new press release
- Sponsoring two trade shows
- Updating and improving LinkedIn
I have also benefited greatly from every participant in the group. I don’t believe one week went by where I wasn’t inspired by at least one ‘win.’ A huge thank you, of course, to Robin and the entire team at Technology Marketing Toolkit. I’m sure Nashville Computer will be reaping the rewards of this workshop for years to come.
We’ve been aggressively using Robin’s marketing for three years now. Year one = 28% growth. Year two = 17% growth. This year, we stayed about the same in terms of revenues, monthly recurring revenue (MRR) and profits. We really spent this year stabilizing our business and preparing for next year. We personally grew a lot and actually made good progress in strengthening the foundation of LDD Consulting, Inc.
This year, I HAVE been able to achieve this personal growth, thanks to Robin’s first-class speakers who presented at quarterly functions. I’ve been able to persevere even when we felt like quitting, because Robin constantly puts high-quality entrepreneurs in front of us who are very encouraging and helpful. Speakers like Darren Hardy, Dave Ramsey and Andy Bailey have had the biggest impact on our business this year. We have implemented some of their programs and continue to grow personally and professionally with their training materials, which merge nicely with Robin’s marketing.
Our biggest gains this year have been in the form of hiring, goal-setting and focusing on a few key business elements, such as formalizing our processes and creating playbooks. Implementing goal-setting with our techs has been a game-changer, as I can see the positive impact it has on them. Plus, talking with other Producers Club members gave us great insights in how to continue building our business and stabilizing our staffing.
Of all the solid advice Robin has given, she said one thing this year that has always stuck in my mind: “Sales will resolve all issues.” It’s true. When you ramp up sales, you’re forced to fix operations. With more sales, company morale is high and employees are less likely to quit. This advice has spurred me on to be ready to grow again.
For two years now, even when we were struggling with turnover, we have been religiously sending out our quality printed newsletters on a monthly basis. They go out to prospects on our house list as well as clients and referral partners. As we meet with customers throughout the year, they always mention how much they appreciate our newsletter. They tell us it scares the heck out of them while also keeping them informed of today’s business opportunities and new technologies. Because our newsletter kept us top of mind, we won a large $5K a month account! We simply did a presentation, got them on our drip campaign and it worked out in our favor.
For two years now, even when we were struggling with turnover, we have been religiously sending out our quality printed newsletters on a monthly basis. They go out to prospects on our house list as well as clients and referral partners. As we meet with customers throughout the year, they always mention how much they appreciate our newsletter. They tell us it scares the heck out of them while also keeping them informed of today’s business opportunities and new technologies. Because our newsletter kept us top of mind, we won a large $5K a month account! We simply did a presentation, got them on our drip campaign and it worked out in our favor.
Our new book, Computers Should Just Work, has been a great marketing tool to gain credibility, impress prospects and also handle objections. It really has helped to set us apart and stand out to prospects. In addition, a book helps you to lower barriers to the close and price resistance while speeding up the sales process. We also utilize our online Shock-And-Awe presentation just like the book. Before a sales meeting, we send the prospect our presentation to increase our credibility and authority in their eyes while handling objections and lowering price barriers. Then, when they meet with us, the sales process is much easier and more effective.
We also upgraded to Robin’s proven website. It provides lead tracking, call tracking, visitor tracking as well as alerts to activity for unconverted visitors. It works with Infusionsoft, another powerful tool. We have all of our form fills on our website sync directly into Infusionsoft in addition to automated prospect communication, seamless onboarding, and we are actively communicating security threat alerts to our clients. Plus, we have several drip marketing campaigns running to our house list.
Our five-year BHAG (Big, Hairy, Audacious Goal) is 5 million and a nice retirement so we can spend time with our grandkids. Our goal is to build a business where the employees make a good living and enjoy great benefits while providing top-quality service.
After 12 years in business, with 981 clients, I realized that both my business and my health were in bad shape.
I often recite the famous quote from the Apollo 13 mission: “Failure is not an option.” See, all four of our children have been diagnosed with Ehlers-Danlos Syndrome (EDS) and Chiari malformation. These incurable but manageable have required 87 surgeries over the past 12 years.
After attending Robin’s Roadshow in 2015, with encouragement from my wife, I signed up for Producers Club AND had gastric sleeve surgery to do something about my weight. And I am so proud of what I have achieved in those three years:
- Total revenue grew from $869,515 to $1,403,968, all in managed services.
- Revenue per tech went from $96,556 to $280,793.
- MRR grew from $27,710 to $110,000 (with another $20,000 out in proposals)
- And my weight dropped from 342 pounds to 239 pounds.
We’ve also been able to help employees through Hurricane Harvey, illness and increase their pay. The result: because we treat them like family, the average technician has been with us for over four years.
In the last three years, my business has TRANSFORMED. I’ve dramatically grown employee loyalty, transformed to 100% managed services, quadrupled monthly recurring revenue and tripled net profits.
At the beginning of 2018, STL created a new Sales and Marketing team that reinvested in the resources and knowledge provided to Robin Robins’ Producer’s Club members. Shortly after, we attended Robin’s Rapid Implementation Workshop. Our first marketing initiative at the workshop was to reconnect to prospective clients who ‘went dark’ secured three meetings resulting in one MRR account worth $5,414 with the potential to be $7,000 per month.
Because Robin always talks about ‘fattening the herd,’ we ran a cross-sell campaign to our current IT clients who didn’t have our VoIP service. From this single campaign, we secured seven meetings resulting in a pipeline of $7,350! We also launched multiple direct mail campaigns in the spring of 2018. One resulted in three meetings and an increase of $1,700 in MRR between two accounts. The second direct mail campaign landed five meetings and one small account of $615 in MRR and projects of $2,000.
We have recently documented the definition and process behind our quarterly business reviews to clearly demonstrate the value of our services and solutions. As a result, we have retained 100% of our clients that were up for renewal! Since we joined Robin’s program, the QBRs have calculated a total of $2,400 MRR in the pipeline, with an additional $12,800 in revenue/project work.
The single best component of Technology Marketing Toolkit is the community as a whole. There is not a question that can’t be answered by the accumulated knowledge of the community. There is always someone who has been there, done that before you. The attitudes and willingness to share gained knowledge is literally invaluable.
When I lost 60% of my revenue by losing three clients, my company took a punch to the gut. But I kept fighting. In January 2016, I got a dollar bill in the mail that was stapled to a letter from some redheaded lady claiming she could turn my business around with her Toolkit. I bought it, but like so many others, I thumbed through it and put it on the shelf.
Shortly after meeting Robin Robins at my first Boot Camp, I knew joining Producers Club was the next step for us. And WOW, the journey over the past two years has been well worth every penny invested.
At the end of the 2016 year, I opened up offices in Baton Rouge, LA, and my hometown in eastern North Carolina, New Bern. We went from spending nothing on marketing to marketing being a driving factor in attaining and landing new clients.
Fast-forward to 2018: I decided to go through the Rapid Implementation Workshop steps again. With a new focus on marketing efforts, Vector Choice has continued to grow. In fact, we even recently purchased a fourth location in Washington, DC.
In February 2018, we ended the month at $132,000 gross. In May 2018, we ended the month at $194,000 gross – a 47% increase. We also increased our managed services package pricing by 40%, and shockingly, we are landing more deals with faster close times even after the increase! We have also started the process of increasing all our current client prices between 5% and 8%, and changing all our contracts to 36 months, which will bring in an additional $16K per month of MRR.
I would like to thank Robin and the team for helping me to build Vector Choice into a more strategic and successful company.
In 2005, I opened RedEye with my business partner, Andrea. Like most of Robin’s clients, we grew by waiting for referrals. This model allowed us to grow for the first eight or nine years. We got to the $1.5M mark in 2013. The next year, 2014, was a pivotal year with annual revenue eclipsing $1.9M.
Still, we had ZERO recurring revenue. We were doing ZERO marketing and had ZERO sales pipeline. This made me a bit nervous, but through it all, we still thought we were doing AWESOME!
Suddenly, we lost two of our largest clients, which made up 30% of our revenue. So I reached out to Robin (the redhead) and bought the Toolkit. Then I proceeded to cherry-pick and send out a single postcard campaign to prospects. ONLY ONCE. Obviously, I got no results from that campaign, and I shoved the Toolkit under my couch.
In November of 2015, I attended Robin’s Roadshow event in Newark, NJ. With a fire lit under my butt, I signed up for Producers Club! Now I HAD to be on Accountability Group calls, and I did NOT want to be that guy who shows up each week with an excuse as to why I did NOTHING.
Through LinkedIn prospecting, we landed a new client at $100K a year! We added value to our offerings by upselling most of our clients to higher-priced flat-fee contracts. This “low-hanging fruit” opportunity increased our monthly recurring revenue (MRR) from under $50K a month to $125K every month! After attending Robin’s Rapid Implementation Workshop, we got very busy implementing tons of strategies and tactics. The results: we finally built a REAL pipeline just shy of $500K.
Our numbers exceeded our expectations. Our revenue goal for 2018 was $2.5M. We ended up at $2.826M, which is a 30% increase over our goal. Plus, our profitability was up over 50%! Thank you, Robin, Rich, Jeff, Debi, Alison and the rest of the team. We are excited about the future of RedEye!
I founded Haycor Computer Solutions in 2006. Through personal relationships and referrals, I built my base up to 40 clients but I was overwhelmed, stressed and didn’t know how to manage or build my business. To escape the chaos, I sold our client base to another MSP in 2013.
Just two years later, I decided to get back into the IT business. Before I knew it, I was a one-man show operating my break-fix business AGAIN! The overwhelm and stress quickly returned and by 2018, I wanted out.
Then I came across Robin’s Technology Marketing Toolkit. I was VERY skeptical, but something had to change. So I joined in February 2018 and was all in – 100%! After working through the videos, worksheets and hours of brainstorming, I was able to start development of a new website, service offering, target market and unique selling proposition (USP).
I attended Robin’s Boot Camp in April 2018 and found it to be an incredible experience. I gathered a ton of information from amazing speakers and vendors, joined the Accelerators Club, upgraded to Infusionsoft and booked myself to attend the Rapid Implementation Workshop.
During the Workshop, I was able to send out a few campaigns and get a great head start on Robin’s checklist. Sending her simple 9-Word E-mail out to 13 clients resulted in two project sales worth $3,250!
I continuously send out weekly cyber security tip e-mails to all of my clients, which has already resulted in several inquiries and three meetings! I scored a $1,500 project sale plus $1,000 in MRR from a single call! In addition, I implemented the Top 10 Hackers campaign and ID Agent campaign using Infusionsoft. Plus, I hired a new technical specialist in May who enabled me to close over $140,000 in new project business with $4,000 in MRR.
I have found that the single best benefit from the workshop has been the weekly accountability calls. These calls allow us to provide our results from our efforts, hear other members’ experiences and get feedback for next steps toward our goals. I look forward to moving into the next stages of the Accelerators Program in the immediate future. The entire TMT team is dedicated and committed to seeing everyone succeed in the program.
We had Robin’s Toolkit for nine years and never put anything into action. Needing a spark to ignite our passion and implement marketing, we signed up for Robin’s Boot Camp and attended her Rapid Implementation Workshop.
After Robin’s workshop, we started to hammer out and radically change our service. Rather than being a “McDonald’s-type IT services provider,” where we had something for everyone and clients could customize their options, we wanted something MORE. We wanted to become a premium IT team that highlighted our strengths within our target market of manufacturers. By creating examples of why we were the best and proving it through client testimonials, we had a substantial sales and marketing advantage.
Here are some straight-up stats comparing life before Robin in 2017 with life after Robin in 2018. Before Robin, we averaged just one lead per month. After implementing Robin’s marketing, in JUST 90 DAYS we have received over 30 leads with 15 booked appointments! Since implementing Robin’s marketing in 2018, we are on pace to DOUBLE our overall revenue from 2017! We could not have done this if it weren’t for the accountability from Robin’s team, making sure the work gets done!
For 14 years, we didn’t have a profitable business model, a targeted list or a consistent marketing approach. That all changed this past year when we went to Robin’s Boot Camp. There, she gave us great advice about how to better position our MSP packages. We signed up for Accelerators Club and attended her Rapid Implementation Workshop, where we covered a ton, including marketing campaigns, sales processes, telemarketing, setting goals, tracking ROI, defining a target market, creating our USP and, of course, MINDSET.
Even the smallest actions have garnered great RESULTS for us! In just 90 days, we have transformed our business by implementing Robin’s methodology and advice. First, we added about $5K in new MRR and another $349K in new sales. Plus, we are in the process of reworking our existing MSP contracts, which will increase MRR another $5K! We believe in this program and are 100% committed. Robin and her team have truly made our business processes tighter and more laser-focused!
I was working 90 HOURS a week and making less than everyone on my team! When I finally bit the bullet and bought her Toolkit, I realized how much I needed it as I looked at the Service Provider Comparison Chart, we weren’t the option our prospects should choose. After seeing results from implementing parts of the Toolkit on my own, I signed up for her Rapid Implementation Workshop to hold my feet to the fire.
I recall showing up to the meeting after sending out our first Shock-And-Awe box to receive the warmest welcome I’d ever gotten because they already knew me! By reaching out to our clients to schedule quarterly business reviews, I was able to increase my rates, which will grow our monthly recurring revenue by $3,237 and our monthly T&M invoices by an average of $819 a month. These meetings also generated about $539 in NEW MRR and approximately $70K in project work!
Plus, our first direct mail campaign resulted in four sales meetings from former clients and unconverted leads. These managed services opportunities are worth a total of $100,315! Our biggest lesson from Robin: there is no one thing that makes marketing work. It’s the multiple pieces working together with constant improvement that deliver the results you want.
Since I started Simplex-IT in 2007, it has increased revenue each year, always been profitable, and provided me a decent wage. At first glance, growing our profits 2,100% in one year sounds like a feat worthy of a parade. However, we made a meager $10K in profits for 2017 on purpose, as we focused on building the marketing and sales processes and the best customer-focused service delivery process.
We perfected our multi-step direct mail system, resulting in $15K in MRR. It gets a boost from our eNewsletter, which led to another $12K in MRR with organizations that have been receiving it for years and finally decided to work with us.
We have implemented the management framework that will take us from a $2M organization to the $5M organization we plan to be in 2024. We are calling this process “Simplex-IT 3.0.” My great team, starting with my wife, will help me achieve this. They are the reason I am able to be Better Than Yesterday.
McCartys IT is a third-generation, family-owned business located in a small town in a sea of other small towns in Southeast Kansas. Being ‘in the middle of nowhere’ presents a challenge to growing our business. We knew that marketing had to become a greater priority, so we signed up for Robin Robins’ Rapid Implementation Workshop.
In addition to targeted marketing and an influx of leads, we have seen great results from Robin’s marketing. By conducting quarterly business reviews, we generated an additional $575 in monthly recurring revenue as well as $9,847 in project work. We also converted another customer to our highest plan for an additional $342 in MRR and $10,500 in project work. In total, we have upgraded our MRR from $1,385 to $14,197 per month! We could not have done this without Robin!"
For 25 years, CTS Computers was primarily a break-fix business. Always trading time for dollars, we knew there was a better way and started shifting our business model to managed services. That led us to investing in Robin’s marketing and signing up for the Rapid Implementation Workshop. In the 12 weeks (90 days) that followed, we implemented a considerable amount of marketing campaigns and strategies.
During the 90 days of Rapid Implementation, we have confirmed $4,055 in NEW Monthly Recurring Revenue and another $23,150 at various stages in the sales pipeline! Technology Marketing Toolkit and Rapid Implementation Workshop have changed CTS in a good way!
As a result of both my Producers Club Accountability Group and my company team, I can honestly say that this year has been BETTER than my BEST YEAR EVER! In just that one year, we added $173,107 in gross sales, $95,585 in profit and 33 new clients to our business. Plus, with just one marketing strategy, we yielded a total in MRR of $220,221 over three years, plus projects and hardware of $44,125, for a total of $264,346!
Quick Compute isn’t a million-dollar company. YET! But I can tell you that my business is a REAL business today. One that can grow because it has a solid foundation.
As a result of the business-growing tools Robin has shared with us, we learned I have three primary functions with my company: Leadership, Vision and Sales. We also discovered that we had the right people, but they just weren’t in the right seats on the bus. By reorganizing our people and processes, we began to find where we needed help and hired for those positions.
By implementing these organizational improvements this past year, we achieved 22% growth in sales and an incredible 64% GROWTH in total clients, including adding 151 NEW clients on recurring revenue contracts!
Our long-term goal is to build Tech Junkies into the example company for our Residential MSP program. We will prove how an IT company can find success and profit through servicing residential, small-office, medium-sized businesses and enterprise clients.
Our most successful marketing initiative as a result of attending Robin’s Rapid Implementation Workshop has been the implementation of QBRs. These have driven the most sales in a short amount of time by taking care of our leaky bucket. We always assumed we needed more new customers. Wrong thinking! What we REALLY needed was to better take care of the clients we ALREADY had. We now know there is money on the table with every client, but we have to uncover it and go get it. With this shift in mindset, we scheduled eight meetings that netted $14,318 in new projects and $931 in monthly recurring revenue, which will amount to $36,000 over 36 months!
Our journey is just beginning, with a new attitude, a fresh set of tools and processes, and a vision for the future. But we could not have done this without the help of TMT and the Redhead who keeps pushing us to do better!
At an industry event, I agreed to a phone consultation at Robin’s both so I could I score a free Technology Marketing Toolkit T-shirt. But that call changed everything when I was asked if I was achieving my goals at the pace I wanted. I had to admit the answer was “No.” Determined to get the most from this experience, I signed up for Robin’s Rapid Implementation Workshop.
While at this workshop and during the 90 days that followed, I initiated several marketing campaigns and strategies that delivered impressive results. First, it helped me to change my mindset about my pricing plan. By DOUBLING my prices, just ONE SALE was worth over $19,000 this year.
Second, I admit that I’ve been deficient in my quarterly business reviews. While at the workshop, I sent out just a couple of requests for QBRs. The first request resulted in over $5K in project work and $300 in monthly recurring revenue. The second request will yield $19,600 in new hardware and project work. In just 90 days, we increased our MRR by 38%. To date, our QBRs will add $47,750 in revenue this year – that’s a 600% ROI!
The amount of personal growth I have experienced is immense. The amount of gratitude is off the charts. I didn’t have the money to attend Robin’s workshop, but I also wasn’t happy with where I was in my business and after 32 years, I finally wanted to make a difference in my business and my personal life. I cannot recommend the Rapid Implementation Workshop highly enough for those willing to elicit a change in themselves.
One of the immediate results we saw from our two days at Robin’s Rapid Implementation Workshop was booked quarterly business review appointments. From seven QBR meetings, we quoted over $80K in product, $29K in services and $2,200 in monthly recurring revenue, and some of this has already closed! In the 90 days following this workshop, we refreshed our website, finally created a Shock-And-Awe box, received many client testimonials, narrowed our target market, created a lead capture system and scrubbed our lists clean. Whew!
My outlook on marketing and sales has changed for the better. I have an MBA and I ran another successful IT company. But I have to say today I am a far better businessperson as well as being more sales- and marketing-focused than I have EVER been in my 34+ years in business, thanks to all the training, seminars, books, meetings, accountability groups and Technology Marketing Toolkit’s members and friends. This journey has been life-changing for me.
Because we relied ONLY on word-of-mouth marketing, we experienced zero to very little growth for 23 years. We FINALLY committed to a real marketing plan by attending Robin Robins’ 2-Day Rapid Implementation Workshop this past year.
By signing up with ID Agent and SentinelOne this past year, we have added new clients for a total of $2,027.50 in new monthly recurring revenue. Next, we used Robin’s quarterly business review strategy to score three appointments that will increase our revenue by $97,119!
I was working 90 HOURS a week and making less than everyone on my team! I gave myself an ultimatum to turn my business around or I would be forced to close the doors. Then I discovered Robin, bought her Toolkit and signed up for her Rapid Implementation Workshop to hold my feet to the fire. This single workshop brings all the material together in an organized, step-by-step, stop-coloring-outside-of-the-lines focus that I really needed.
We immediately saw results! By reaching out to our clients to schedule quarterly business reviews, I was able to finally increase my rates, which will grow our monthly recurring revenue by $3,237 and our monthly T&M invoices by an average of $819. These meetings also generated about $539 in NEW MRR and approximately $70K in project work! Plus, our first direct mail campaign resulted in four sales meetings with former clients for managed services opportunities worth $100,315!
- Far too many people in this group are very successful for this stuff not to work.
- Everyone in Producers Club is genuinely willing and even anxious to help each other.
Technology Marketing Toolkit and Team Robin have directly and drastically improved my family’s quality of life in the 5+ years I’ve been involved. It’s also allowed me to provide above average wage jobs to 14 staff members in an economically depressed area. The education I receive on an annual basis from Robin and TMT is more than equivalent to a college education. As I was realizing a concept that is a gaping problem with other IT firms and that I have solved in my own business; I knew I had to involve Robin if I wanted to fast track and be successful in developing my concept into a marketable consulting service.
After one meeting, we had more direction in our new venture than we’d had over the previous six months. Robin helps entrepreneurs have laser focus into what matters. Through our coaching with Robin, we developed our service packages and a compelling, strong offer. We’ve already used what was developed with Robin to sign two clients worth $5500 per month in recurring revenue. We’ll continue to work directly with Robin as we build our new business – we know that with her guidance and our hard work we have the greatest chance of success. It’s rare to have the opportunity to utilize a resource like Robin. I’d tell any entrepreneur who wants to build a seriously scalable and profitable business that the value we receive from working directly with Robin is more than ten times the cost we pay. Just do it!
On the first day of the Rapid Implementation Workshop, Robin asked us, “Who here is TOO BUSY to MAKE MONEY?” Boy oh boy, did that hit home for us. It’s a trap we all fall into. We are so busy with clients, projects and daily duties that we don’t have time for the real moneymakers: sales and marketing. We were ALWAYS too busy.
In just the past 60 days since the workshop, we have cross-sold $13,418 in project revenue and $2,265 in install and on-site time – that’s $15,683 so far! We have a great feeling about our campaigns and fully believe we are going to start booking appointments and signing new clients very soon!"
Robin’s Rapid Implementation Workshop was the catalyst we needed to rebound from our recent lost revenue of $15K per month. With focused objectives, a sense of urgency, discipline, accountability, weekly deliverables, proven sales and marketing strategies, and the support of Technology Marketing Toolkit, we experienced success.
These are the top campaigns we used to profit nearly $360,000:
- New ‘Robinized’ Website – We closed six website leads, which added $12,950 per month in new MRR, and a total of $466,200 over the life of the contracts!
- Google AdWords – With a higher quality score, we are generating six to eight NEW LEADS per month!
- Cyber CareTM Cross-Sell Promotion – In 60 days, I personally met with 60 clients and added over $15,400 in new MRR with our Cyber CareTM offering.
By implementing client-focused campaigns, prospect-focused campaigns and drip marketing in this 90-day period, we added $14,631.67 in monthly recurring revenue as well as $105,267.18 in project and hardware sales!
Going through Robin’s workshop and the 90 days that followed was an incredible opportunity for M3 Networks to develop our marketing efforts almost from scratch. We are incredibly grateful for this opportunity, and we are excited to take these tools and build upon them going forward!
I wanted to reach out and compliment you and your team on this week’s seminar. I am extremely impressed and the content was great. I started DRP Solutions in 2011 from my house as a copier sales company. Over the last ten years we have morphed into a full service technology team with over 50 employees. Your ability to relate to business owners of all was very refreshing.”
Results from attending Robin’s Rapid Implementation Workshop? They’re still coming in! We sent a Shock-And-Awe box to a large organization and landed a deal worth $53,465 over three years. The client said our box helped tip the scales in our favor! We sent another box to a group of medical offices for a potential deal north of $100,000! Our referral program brought in a new client who has generated $17,098 in project work and $208 in MRR. An e-mail campaign resulted in two new clients, adding $3,960 in MRR and $32,163 in project work. Cross-sell e-mail campaigns netted $1,573 in MRR from two opportunities.
So far, since starting Robin’s Rapid Implementation Program, we’ve increased our MRR by $66,396 a year! We just completed our BEST MONTH EVER by 12% over our previous best month. We are projecting to DOUBLE our revenue this year! Plus, we are trending at TRIPLE our gross revenue. A significant amount of the growth that occurred as a result of this marketing was because of our newfound energy, drive and ambition. Today, our “whys” are finally being answered!
We engaged with Robin Robins and Technology Marketing Toolkit, and by sending out one quick e-mail, we picked up TWO DEALS worth $403 in monthly recurring revenue – that’s $4,836 a year! We also did a cyber security seminar called ‘Business, Banter and Brews,’ hosted by a local brewery. The result was we had 21 to RSVP, 15 show up and generated three warm leads and one closed deal worth $2K in MRR, $20K in products and $8K in project labor. As for our website, we have had two qualified appointments this month; one is for $1,150 MRR and the second is an ELEPHANT (100 users, 32 servers!), which should close for $12,000 to $15,000 in MRR!
Finally, our PBRs (periodic business reviews) have been going really well. These meetings quickly allowed us to add another $671 in MRR with two new phone systems. Even better, the opportunity dollars in the sales pipeline from these meetings amount to $65,265! Not bad at all! So far, our campaigns have resulted in $3,204.93 in MRR, $8,325 in project labor and $20,800 in product sales! Needless to say, we are believers!”
After attending Robin Robins’ “7 Steps To A 7-Figure MSP” Roadshow Event, I can tell you it’s far more than an IT marketing and MSP sales consultation experience. It’s such a COMPLETE event, that it also provides SUBSTANTIAL management training that can benefit MSP owners, CEOs, and other senior MSP managers, including CTOs. So many topics covered, including stages of business growth, financial metrics, team building, productivity strategies and keys to effective leadership.
The management training you receive is based on a combination of Robin’s experiences from growing her own successful business, as well as sharing which management methods work best (and which don’t) from her thousands of IT services clients. At Robin’s events, you can expect to learn direct from notable executives, such as former GE CEO Jack Welch or “Shark Tank” Shark Robert Herjavec. As the director of business development for my company, by attending this single Roadshow event, I came away with many action items."
For 14 years, we didn’t have a profitable business model, a targeted list or a consistent marketing approach. That all changed this past year when we went to Robin’s Boot Camp. There, she gave us great advice about how to better position our MSP packages. We signed up for Accelerators Club and attended her Rapid Implementation Workshop, where we covered a ton, including marketing campaigns, sales processes, telemarketing, setting goals, tracking ROI, defining a target market, creating our USP and, of course, MINDSET.
Even the smallest actions have garnered great RESULTS for us! In just 90 days, we have transformed our business by implementing Robin’s methodology and advice. First, we added about $5K in new MRR and another $349K in new sales. Plus, we are in the process of reworking our existing MSP contracts, which will increase MRR another $5K! We believe in this program and are 100% committed. Robin and her team have truly made our business processes tighter and more laser-focused!"
Last year, I discovered Robin Robins and the Technology Marketing Toolkit. I attended Robin’s amazing Roadshow and her Rapid Implementation Workshop. I finally felt like I had found someone who understood my story and could help me achieve my dreams. Suddenly, I became a student of marketing. The information presented was amazing. I had literally been in business for 19 years yet had never created a single marketing plan.
I feel like the biggest change during the last several weeks since discovering Robin has been in me. By changing myself first, I can now get my business back on track and truly become the hero of my own story. During a global pandemic where many businesses are shut down, my new approach to marketing has already increased my monthly recurring revenue by $864 for a total of $10,368 a year!"
Attending Robin’s Rapid Implementation Workshop was MIND-BLOWING and AMAZING!!! After a couple of days of nonstop information from Robin and the whole Technology Marketing Toolkit team, I was ready to go back home and implement it ALL!
We are not letting this global pandemic and economic shutdown stop us! In only three months, we have added $8K in NEW monthly recurring revenue! In addition, we are now running multiple marketing campaigns at once, have reached more than 10,000 followers on social media and have even hired a new marketing team member! Thanks again to the Technology Marketing Toolkit team for helping us connect the dots and pushing us to grow our business!"
Robin’s 12-week Rapid Implementation Workshop is EXACTLY what the name says. Yes, it was difficult to keep up with all the assignments with our current workload. But we DID IT. In all, we defined our target market of accounting firms, cleaned our list, improved our website, sent out direct mail campaigns and more.
All of our effort paid off! In that 12 weeks, we added 2 NEW CLIENTS for $46,800 in recurring revenue and won a $238,000 data cabling contract! Again, I know we wouldn’t have done ANY of these campaigns for MONTHS (if ever) because there’s always another excuse. We can finally say that we’re PROSPECTING and WINNING new business. Thank you Robin and the great team at TMT for helping folks like me transition from being an accomplished engineer to an aspiring entrepreneur! "
By aligning with Robin Robins and Technology Marketing Toolkit, I have been pushed FAR outside of my comfort zone by executing campaigns and marketing strategies I have never done before. I’m determined to help meet our goals by embracing our company core values, implementing the Toolkit the RIGHT WAY, as well as track and analyze all results. So far it’s worked! In just TWO MONTHS, we have grown our monthly recurring revenue by $6,832, added $121,217 in project work and also sold $159,369 worth of products!"
The impact of Robin’s Rapid Implementation Workshop for us was immediate. While in Nashville for two days, I sent out about 10 e-mails to clients. Within two weeks of our getting back home, those e-mails resulted in four meetings and over $2,000 in monthly recurring revenue. When we exercised this simple e-mail campaign one more time, two previously unconverted leads became managed services clients, which led to an amazing $4,356 in MRR and $20K in project work. Even better, we now have $92K in our sales pipeline from this one lucrative campaign!
Thanks to Robin Robins, we set out for an ambitious but attainable marketing plan and have started the year closing three deals – already AHEAD of our plan! We attribute $80K in project revenue and $7,423 in MRR to deals we closed in the 12 weeks following Robin’s workshop. And since we followed Robin’s advice to change our contracts from one-year deals to three-year deals, the total value of these deals is worth $267,308!"
We implemented many marketing initiatives that generated significant monetary results as a result of attending Robin’s Rapid Implementation Workshop. Robin’s Cross-Sell campaign enabled us to close a long-term deal with the Department of Justice valued at $72K! Plus, the 9-Word E-mail campaign to cold leads restarted lucrative conversations. One conversation resulted in $19,500 in revenue. A second conversation generated $10,300. Also, by creating pages of quality testimonials, we scored a $1,200 per month deal and a $7,200 annual project!
The revenue directly resulting from our participation in the Rapid Implementation classes FAR EXCEEDED my expectations. The revenue total is $123,400, which includes one year of recurring revenue!"
Before I signed up for the Rapid Implementation Workshop, one of Robin’s teammates told me, “By the time you leave this workshop, you’ll have all the marketing tools and foundation in place to be successful. During the workshop, you’ll be sending e-mail campaigns that will generate more than enough revenue to pay for the cost of the workshop.” While that sounds like an exaggerated sales pitch, I’m living proof that it was all true!
Among our most successful marketing campaigns in the 90 days following Robin’s workshop, we sent multiple e-mails to clients to generate cross-sell business. We received 15 leads that brought in $36,700 in project revenue. Next, we conducted five quarterly business reviews with our clients that resulted in an extra $18,000 in project revenue. By implementing Robin’s marketing initiatives, we accomplished our revenue goal of $300,000!"
The two days at Robin’s Rapid Implementation Workshop were filled with so much wonderful information and coaching. Then, we got to work. While at the workshop, we sent out cross-sell promotions and quarterly business review offers, which resulted in a $4,500 project and additional revenue of $1,500 in MRR. Another client converted to managed services, netting $930 for the project and $11,160 in annualized MRR. Not too shabby since we just moved into managed services a month earlier. Our first direct mail campaign resulted in five appointments and three new clients, adding $7,260 in MRR annually.
In the six years that Risen Phoenix has been in business, we have never grown in processes, offerings and financially as much as we have grown in these last 90 days! TMT and Robin Robins have given us renewed energy, direction and hope, not just from the program and materials but through the people, mentors and peers."
We went to Robin’s Boot Camp to get our butts kicked into high gear and start making changes. Boot Camp was more than I could have even imagined! Next, we went to Robin’s Rapid Implementation Workshop. Wow! The time spent with a group of peers who are in a similar situation as you, and everyone aligned with the same mindset and goals to improve their business, is truly INVALUABLE.
This has been an investment for our future that has paid for itself not only by the additional revenue we have added but also the relationships we are building and the fundamentals and foundation we have set and will continue to build on. In just a few short months, we have grown Global TechForce by $68,300, and we are just getting started!"
We signed up for Robin’s Rapid Implementation Workshop, and a whole new world was exposed to us. We did a full deep dive into marketing, and ItCon grew tremendously! Returning from the workshop, we started conducting quarterly business reviews. I upsold $15K a month in added security to one client, plus he gave me a great referral that led to a three-year contract for $33,500K MRR plus a $75K project! Finally, I upsold our backup system to several clients for an additional $9,215!
Thanks to our Robin-inspired Shock-And-Awe box, we saved a deal! I sent out the Shock-And-Awe box before a meeting with an important prospect. Unfortunately, we had an emergency and had to cancel. As a result, the CEO got very frustrated and said she didn’t want to move forward. Then she found our box on her desk the next morning and was in AWE over the useful content and unique box. We met the next day and closed a $9,500 a month contract with her! Dare I say this was an unforgettable accomplishing journey that I am so grateful we jumped onto!"
My participation in Robin’s Rapid Implementation Workshop started with a bang…literally! On my way to the airport to fly to Nashville, I was involved in a SIGNIFICANT car crash! I spent the night in the emergency room, and my car was totaled. But none of it would be enough to make me miss this kick-in-the-ass sales and marketing experience I desperately needed right now!
Before the Rapid Implementation program, I had no clue when or if I was going to get business. I just hoped. And hoped. And pretty much nothing ever happened. Now it’s different. I know EXACTLY what I need to do to generate leads and convert them to sales. I have a much better idea of how to increase the value of each client and retain them longer. Most importantly, I have increased my average monthly revenue by 49.6% in just three months, and I expect it to go up SIGNIFICANTLY by month’s end!"
As a result of going through Robin Robins’ Rapid Implementation Workshop and running multiple cross-sell and upsell campaigns, we scored FIVE new deals with current clients which added $2,236 in new revenue! Even better, by committing to send Robin’s direct mail campaigns, we added over $16,000 in new monthly recurring revenue!
Thank you Robin and the Technology Marketing Toolkit team. Your hands-on training has been WORTH EVERY PENNY of the money and worth every minute of the time we invested. I think all Producers Club Members should be required to periodically attend Robin’s workshops."
In order to refine our marketing process and better define our target market, we decided to go through Robin Robins’ Rapid Implementation Workshop and 12-week training for a SECOND TIME! This marketing training program has been EXTREMELY beneficial for Computer Warriors.
We have already benefitted greatly from mailing one of Robin’s marketing campaigns! We have booked 13 sat appointments. From those 13, we are scheduling a network assessment or presenting a proposal to 6 of them! And 2 have already signed on to become NEW CLIENTS worth $6,000 in monthly recurring revenue!"
I finally said “NO!” to a status quo of no growth. I signed up for Robin’s Rapid Implementation 12-week course. Before I knew it, I had a real target market. I had a unique selling proposition — what an amazing concept. I even used the one-on-one coaching calls to better understand what I needed to do. Admittedly, I wasn’t Robin’s best student. I was slow to turn in homework and sometimes didn’t fully compete tasks. But I continued pushing that train…
The results could not be more evident that THIS WORKS! From my new website and direct mail and e-mails and testimonials, I started getting appointments! So, I set an AGGRESSIVE quarterly goal of $25,000 in NEW monthly recurring revenue, and I HIT IT! Yes, we will go on to add $300K a year in MRR in just the FIRST QUARTER! Plus, $90,000 in project work and $100,000 in hardware sales! All of this from what I learned and worked on in 12 short weeks of Robin’s Rapid Implementation training."
What a ride these last 12 weeks have been. Frankly, it is SHOCKING to think just how much our Red Box team has accomplished and how fast we’ve already grown in JUST 3 MONTHS! We have had specific, measurable and AWESOME results, including increasing our revenue in Q2 by 21% over last year! Just two marketing campaigns have resulted in more than $186,000 in new revenue!
Thanks to Robin Robins’ marketing and our accountability group, we know our success will far exceed our greatest expectations. We now have specific goals and well-defined objectives that we are accomplishing every week. In fact ,we are CONSISTENTLY generating new business CONSISTENTLY. Our goal is to go ALL-IN to become the greatest story that Technology Marketing Toolkit has ever guided to victory!"
Before discovering Robin Robins, I was reactionary and got sucked into service issues. Marketing was a hope and a prayer. Since joining Technology Marketing Toolkit’s Producers Club just four years ago, Bazar Solutions has continuously GROWN — a 95% revenue growth, a 135% growth in monthly recurring revenue and a profit growth of 976%!
Robin’s proven tools combined with my accountability groups have FORCED us to successfully implement MULTIPLE marketing oil wells we can simply “turn up” when we need. Our margins went from a $45K loss just three years ago to almost $350K in PROFIT last year! Plus, we added nearly a MILLION DOLLARS in revenue during the most difficult year ever to grow any business!
I finally figured out the ONE THING to confidently grow my MSP. It’s just three words: Do. The. Work. By doing the marketing, doing the sales and doing the work, I WON Robin Robins’ Better-Your-Best contest to become Technology Marketing Toolkit’s Spokesperson of the Year!"
Maui Tech Solutions is a brand-new startup in the paradise of Maui. After adopting several of the ideas and campaigns from the Toolkit, after attending Robin’s 12-week Rapid Implementation Program and since joining Accelerators Club, we have gone from $0 of revenue to $3,500 in monthly recurring revenue and $3,000 in project work. That’s $45,000 in annual revenue without even sending out my first campaign!
Even better, we have another $7,500 in MRR in the pipeline plus project work that would yield an additional $89,000 in annual MRR and a total contract value of over $267,000! Broken down, that equates to $134,280 in annual revenue! As we say in Hawaii, Mahalo (Thank you) Robin and the whole Technology Marketing Toolkit team."
Throughout the past 12 weeks in going through Robin Robins’ Rapid Implementation Program, Dynamic Edge has grown as a company, both in terms of new clients and upsells to existing clients. We added SIX NEW CLIENTS and $16,590 in new MRR — that’s $199,080 a year! Plus, we earned $157,037 in billable projects.
I am thrilled to have Robin’s team by our side throughout our journey. Dynamic Edge is at a turning point with our sales process thanks in part to the vast resources provided and lessons learned during the workshop. Such a warm and information-rich welcome to the world of B2B IT marketing. I think it’s safe to say that TMT has shaped me as a marketer. Without the Toolkit and workshop, many of these campaigns — and results — would simply not exist."
After 20 years of no marketing and STUCK in a rut, we began our journey with Robin’s Rapid Implementation Workshop and 12-week training program. During this time, we signed and onboarded THREE NEW CLIENTS, adding to our monthly recurring revenue! For the first time in TWO DECADES, we have a specific and proven 12-month marketing plan in place that will enable us to meet or exceed our goals. The Technology Marketing Toolkit has set us on a good course to move us to our next goal: $5 million in revenue!"
I am so grateful to Robin Robins and her team for giving me the opportunity to take the Rapid Implementation Workshop a second time. Thanks to implementing Technology Marketing Toolkit’s marketing campaigns, we have added 5 NEW CLIENTS totaling $4,800 in new MRR and $70,215 in project work, most of which has closed in the last 30 days! It has been an awesome 90 days and the BEST INVESTMENT I have ever made for my business!"
Utilizing Robin’s amazing sponsors, I rebuilt and seriously improved my security stack. With a more robust security solution, I knew my clients would appreciate the added value. With guidance from the Technology Marketing Toolkit team, I crafted an email to my clients justifying a monthly price increase. This is how I increased my MRR by 62.5% OVERNIGHT with considerable profit!
This was a great win, but the BIGGEST WIN was getting my marketing systems back in place which has increased my prospect meetings from ZERO a month to about one per week! Plus, I picked up TWO NEW CLIENTS thanks to Robin’s systems!"
What can I say about the past three months of going through Robin Robins’ Rapid Implementation Training? It’s been CRAZY! Yes, I’m exhausted after working 12+ hour days, six days a week for the past couple of months. But my outlook on the future has never been better! I can now see what leads we have and how much potential income we will be closing soon. I know it has all been worth it!
After completing these 12 weeks of training, marketing and appointments, we have signed 3 NEW CLIENTS worth $2,500 in new monthly recurring revenue! In addition, with leads from our new website, from referrals and by doing technology business reviews with clients, we expect to soon close $27,000 in new MRR!"
After attending Robin’s Rapid Implementation Workshop and going through the 12-week training that follows, WE DID EVERYTHING she suggested! Perhaps more important than the marketing campaigns, is that we have officially BROKEN FREE from the residential and walk-in service markets that were causing chaos, stress and flatlining our business.
Today we are officially an MSP! Thanks to Technology Marketing Toolkit, I now have a proven system in place to expand and grow my business as well as the tools to implement the system. After 90 days of learning Robin’s sales and marketing system, we added almost $3,000 per month in managed services along with several projects! For the first time, I understand the value of our pipeline, our CRM system and our most valuable asset — our growing client database!"
This MASTERCLASS marketing and mini-MBA program takes you out of your comfort zone — precisely where you need to be to GROW! So far, our growth has been $5,000 in MRR and $10,000 in project work. What I found most valuable were the discussions with other MSPs who know what marketing works best. These peers share what they’ve learned the HARD way so we can implement it the EASY way!"
We here at Sundog are INFATUATED with Technology Marketing Toolkit and all of the sales and marketing processes they’ve given us. So far, our campaigns have resulted in an average of $2,700 in MRR, $9,525 in project labor and $21,900 in product sales! We just want to say THANK YOU to everyone at TMT for all of their help in dealing with our questions. Our company would not be where it is today without all of your webinars, campaigns and awesome workshops! "
A lot of blood (paper cuts), sweat and tears went into the 12 weeks of Robin Robins’ Rapid Implementation Workshop, but it has guided our business into a much better position to be successful. One Step Secure IT has come a long way over the past 12 weeks, and I feel very strongly that this is just the beginning of a remarkable story. So far, we have WON 4 DEALS for a total of $2,700 in monthly recurring revenue! Plus, we have 18 OPEN DEALS with 5 in final proposal! We are very excited about the prospect of Q4 and next year. Many thanks to the entire team at Technology Marketing Toolkit."
Last year, I vowed to restart the marketing process. We found a Marketing Assistant, and I signed on to several of Robin Robins marketing services. First, we “Robin-ized” our website. We also signed on to Robin’s social media management. We also ran her Closer Look direct mail campaign and cleaned a list for our target market. Finally, I made the smart investment in the Rapid Implementation Workshop and joined Accelerators Club. These additions and improvements to our sales and marketing helped us add $18,000 a month in MRR!
It worked! With the help from COVID, Windows 7 End of Life and right-sizing our client agreements, last year was our BEST year ever! We FINALLY broke the $1 MILLION mark in revenue! It took us 19 years, but we did it!"
Even before I heard of Robin, I was spending up to 15% of revenue every month on marketing. But NONE of it worked! So, I reluctantly joined Robin’s Accelerators Club and signed up for her Rapid Implementation Workshop and 12-week training. I was pretty sure it wasn’t going to work. I was wrong!!!!! In one of the first exercises at the workshop, I sent 20 emails to ice-cold leads and CLOSED 6 DEALS!
Next, we added $3,000 in monthly recurring revenue, $3,000 in cyber security training (at 100% margin) and $9,000 in projects by cross-selling my clients. Results matter! Using several of Robin’s marketing campaigns, we started to see responses right away and have meetings booked! I am now spending less money with better results because my marketing is more targeted!"
Attending Robin Robins’ Rapid Implementation Workshop was the best business decision we’ve ever made! It has challenged us to finally have clear goals and a clear vision to scale our operations, finances and personnel. From conducting just six quarterly business reviews, we increased our MRR by $4,300 and generated $18,100 in project work! In receiving raving reviews from our clients, we got a referral worth $700 in new MRR and a $1,500 project.
Finally, we didn’t see how changing our website would have an impact. But we listened to Robin’s coaches and did EVERYTHING they recommended. We were proved wrong — in just one month, our new website brought in another $4,100 in projects and projected MRR of $1,215. In just 90 days, we have been able to accomplish more than we have in our 16 years in business."
After 13 years in business, all we knew was slow, unpredictable growth through referrals. It took a perceived crisis for us to change. We joined Technology Marketing Toolkit’s Accelerators Club and attended Robin Robins’ Rapid Implementation Workshop to achieve two goals:
- Create a solid foundation for sales and marketing, including defining our target market, creating our unique selling proposition and improving our website, and
- Establish a concrete and repeatable marketing plan
Simply sending an email to a few prospects at the workshop triggered a $7,000 project! Next, by conducting Technology Business Reviews to ensure our clients were better protected from cybercrime, we added $2,000 in monthly recurring revenue. Plus, our very first cyber security webinar attracted THREE NEW CLIENTS!
Since meeting Robin, we have increased our monthly recurring revenue for MK Tech Group by 58%, adding $96,400 in annualized business! Today, we are far more confident business owners because we have a SYSTEMIC and PROVEN strategy to execute on a consistent basis."
Since utilizing the sales processes and defining our Unique Selling Proposition that we learned from Robin Robins’ Rapid Implementation Workshop, we have acquired FOUR new clients! From those four new clients, we added $44,233 in project and labor and at least $18,190 in monthly recurring revenue. Beyond the added MRR, revenue and profit, we also gained a level of mental fortitude that is PRICELESS.
We are forever grateful for the knowledge we have gained by working with Robin and her team. It is hands-down the best investment we ever made in our company. For 13+ years, it felt like Daniel and I were up against the world and the struggle was all our own. Today, thanks to TMT, we have the resources, the support team and most importantly the PLAN to not only make our marketing successful, but to make our business THRIVE! “Thank you” seems to be such a small sentiment of how we feel, but THANK YOU from the bottom of our hearts."
Before we found Robin, we practically considered BITOS, LLC a hobby. Our first “attempt” at marketing was a hideous postcard campaign where we used the local phonebook as our list! As you may have guessed, our little startup had no marketing direction and barely any monthly recurring revenue.
Staring at retirement and worrying about supporting our family, we had no choice but go all in with Robin’s program and put 100% of our effort into sales and marketing. Our first win was at Robin’s workshop. Competing against multimillion-dollar MSPs, we sent more emails than the rest of the class combined! Even better, that single exercise resulted in a new IT opportunity that increased our MRR by 3,166%!
Next, we started religiously mailing Robin’s Aspirin Campaign each week. This single effort helped us onboard a new client that has increased our MRR to 5,300% growth! And we have no plans on slowing down!"
Participating in Technology Marketing Toolkit’s Rapid Implementation Workshop and 12-week training was the much needed kick in the pants I have been looking for. Learning from Robin and her team, I now see a future beyond survival where Grand Dial Communications is THRIVING and GROWING… and I’m no longer a slave to my business. I’m excited that we now have an effective direct marketing process in place ensuring we will have a steady stream of new customers.
Among the many improvements and results directly attributed to the coaching and work in the last 90 days, I have $12K in new project work and $1K in new monthly recurring revenue. I expect to soon close another $4K in MRR and $18K in project work. Even more, I have appointments that could bring in a possible $5K in MRR. In addition to the added revenue and profits, I have hired a new marketing assistant and am hiring for a new tech."
Before joining the Accelerators Club, our best year ever was the year we serviced 3,951 people/businesses, had eight employees and made $450K in sales. As soon as we began implementing Robin’s sales and marketing strategies, to our amazement we surpassed our best year by servicing ONLY SEVEN CLIENTS! Our fourth quarter was 130% better than the same quarter the year before, and our overall year-over-year revenue grew by 31%! Thanks to Robin, Windstar Technologies reached a company milestone with FEWER employees and FAR FEWER clients, all within just 90 days!
My husband, Dave, and I recently went through Robin’s Rapid Implementation Workshop a SECOND time. Here are a few of our accomplishments in just 90 days:
- Quarterly Business Reviews – One resulted in a $39,000 project and $390 each quarter. Another added $263 in MRR. One more added $76 in MRR.
- 9-Word Emails – We sent one to a client that became a $3,119 project. Another one for Office 365 resulted in a $1,020 project.
- Windows 7 End of Life Campaign – This was a successful campaign that brought in two NEW clients and $25,297 in revenue!"
When we started Lotus Management Services, Inc., another IT services business owner who had grown his successful business into a profit shared his secret with us: utilizing Robin Robins’ marketing.
Since we’ve signed on to Accelerators and started implementing Robin’s marketing, we have increased our monthly recurring revenue by $35,772 – that’s 15% growth! Plus, we still have $25K in recurring revenue in our pipeline that we expect to close. In the last six months, we have also closed $26,192 in projects! This new approach to marketing has given us more credibility with our clients and they now look to us as a valued partner."
We attended Robin’s Rapid Implementation Training Program, which gave us the motivation, direction and instruction we needed to finally start marketing. First, we completely overhauled our mediocre website. Our new site is completely in line with Robin’s proven suggestions. We started sending out the Done-For-You Newsletter and have received quite positive feedback on it. And we are likely to close a potential new client worth $3,000 a month as a result. We have also confidently raised our rates for the first time in 11 YEARS, which will add a $450/month increase for just ONE of our clients! I cannot overstate how game-changing this training has been and will be for us."
My ‘Aha Moment’ in business was discovering automated processes to deliver consistent, repeatable and reliable results for our clients while saving us hundreds of man-hours. Next step… applying that same principle to marketing.
By attending Robin Robins’ Rapid Implementation Workshop, it’s probably the first time in 17 years that we increased our revenue as a direct result of deliberate marketing action. In mere minutes, I sent out a few marketing emails and soon closed $2K in new monthly recurring revenue! Finally serious about marketing, we “Robin-ized” our website, implemented Infusionsoft CRM and started answering our phones live.
Along with my marketing coordinator, I attended Robin’s marketing workshop again! As a result of embracing marketing and executing multiple marketing initiatives, we have added $10,500 in new monthly recurring revenue, $29,000 in new projects and lots more in the pipeline!"
Since Robin’s Boot Camp and Rapid Implementation Workshop, we have added 3 NEW CLIENTS for a total of $6,900 in monthly recurring revenue or $82,800 annually! Plus, we also have 2 great prospects we anticipate signing soon for a total of $7,000 in MRR or $90,000 annually. And we have closed $50,000 in projects! Not too shabby so far… and it’s only the beginning!
Yes, we are sending out regular drip marketing campaigns, communicating better with our clients and keeping records better than ever before. In short, we are now THRIVING! I know we have just begun to dig into all of Robin’s programs. It is amazing to have GOALS and a PLAN to achieve them. And I love that I am now excited to start work each morning!"
As a Producers Club Member for years, I wondered what more I could get from attending Robin’s Rapid Implementation Workshop since Robin already provides a wealth of knowledge and guidance. Well… all I can say is WOW! The Technology Marketing Toolkit team has put together a phenomenal workshop with very ACTIONABLE STEPS to move businesses forward!
We got final approvals on FOUR NEW DEALS: A NEW fully-managed client, TWO new client software implementations with an attractive monthly recurring revenue and a backup cross-sell to an existing client! Plus, we have even MORE in the pipeline and expect significant forward momentum next year! All in all, this workshop has been a good experience, and we would recommend it to anyone."
Last year I attended Robin Robins’ Rapid Implementation Workshop, and we hit the JACKPOT with referrals! We signed 5 NEW CLIENTS with a combined monthly recurring revenue of $38,000! We did it once, so we figured we could do it again. Thanks to all of my friends at Technology Marketing Toolkit who supported me after I fell off a ladder and tore my rotator cuff, I signed up for a SECOND Rapid Implementation Workshop a year later.
Lightning DOES strike twice! Using the same proven methods I learned from attending my first workshop, I WON the contest for the most referral requests! I contacted some of my best clients, and the results were FANTASTIC! I signed a new client for over $4K a month and landed a $6K project with another company! Thank you Robin Robins. Thank you Technology Marketing Toolkit. Because we went through your workshop TWICE, we now have SIX NEW CLIENTS and $42,000 in additional MRR!"
The last 12 weeks have renewed my enthusiasm for my business and my life. Our very first assignment at the workshop generated $7,000 in project work and $900 in new monthly recurring revenue! From our new and improved Google My Business page, we have added one new client at $1,000 in MRR. Plus, from Robin’s direct mail campaign, we closed an $800-a-month deal! Our website has also been on fire! In the past, we were lucky to get one or two appointments a month off our website. In just one month, we’ve scored 3 appointments from our new website!
I can’t talk enough about Robin’s team and the peers who have made this a fantastic and very transformative experience. I look forward to the future and promise to give 100% to the program with no excuses."
Robin’s Rapid Implementation Workshop taught us how to pay greater attention to our clients. By doing quarterly business reviews with most of our clients over the last 12 weeks, we have closed just over $30,000 in project work! Plus, we signed a NEW CLIENT at DOUBLE our old rates — $500 a month, which is $6,000 a year! Thanks to Robin who showed us how to charge WHAT WE’RE WORTH, we will soon be generating an extra $2,000 in monthly recurring revenue from our current clients!
The revenue gains we have realized are wonderful, but our biggest win is now having an ACTUAL MARKETING PLAN with the foundations we need for consistent growth. Yes, Robin and her team have TRANSFORMED our business, and I look forward to the growth and accountability Accelerators Club will bring. Robin teaches the WHOLE BOOK on marketing."
From zero marketing for 18 years to a trickle of marketing for a couple years, we were finally ready to get aggressive and consistent with our marketing. Ninety days of ACCOUNTABILITY in her Rapid Implementation Workshop is the reason we ultimately came back to the Robin Robins program. Two personal accomplishments occurred during those 90 days. First, Jordan had her first child. Second, Michael took his first vacation in 21 years without working!
During the course of the workshop, we closed $6,746.53 in new monthly recurring revenue, which is equal to $80,958 in annual recurring revenue. Additionally, we closed $8,502.66 in project work!
After attending Robin’s Rapid Implementation Workshop, we want to continue the sprint. Our goals for the next 90 days are to implement all our campaigns through Infusionsoft, send out 10 direct mail campaign letters a week with phone call follow-up and begin sending the TechTips postcards again. We realize that marketing is never “done” and we look forward to continuing to work on it and grow Digital Minds!"
A few highlights from Robin Robins’ Rapid Implementation Program these past 90 days: we sent a simple email to unconverted leads and prospects and landed TWO NEW CLIENTS! Then, from a SINGLE email to current clients, we WON 5 NEW DEALS with 4 deals pending! With Robin’s Aspirin Campaign, we got ANOTHER NEW CLIENT and one more pending! And we created a new “Robin-ized” website in less than a month that’s already driving traffic.
After implementing a considerable amount of Robin’s marketing suggestions, we have already experienced remarkable results. In just ONE MONTH, we have added $7,438.02 to our monthly recurring revenue! In just 12 weeks, we have generated $423,108 in project work! Now we are ready… ready to do the work, ready to grow!"
By utilizing the Technology Marketing Toolkit and attending their 12-week Rapid Implementation Program, all of our marketing efforts have PAID OFF! During a pandemic, we actually GREW our monthly recurring revenue by 20% by converting existing clients to monthly service plans.
First, we used a simple e-mail to win a $3,600 annual service contract. Next, we won a $7,200 annual contract through better SEO. Finally, we landed a $2,400 annual VoIP contract using cross-selling marketing! When you have a written marketing plan, it is so much easier to stay on track. Our plan of attack is to condition ourselves to KEEP STARTING OVER and never be satisfied!"
After an on-the-job accident that severely damaged my back, I was unable to work for several years. My injuries were my first deterrent to growing my business; my marketing approach was the second deterrent. I didn’t know how to clean a list, make follow-up calls and target a specific market. Things had to change.
With the desire to grow my business, I learned everything I could about marketing from Robin Robins. I zeroed-in on my target market in the Big Horn Basin and Billings, Wyoming areas. I learned how to correctly clean a list, created our unique selling proposition of a 100% Money Back Guarantee, and I started sending out campaigns.
In less than 12 weeks, Robin’s Aspirin Campaign brought in two new clients for monthly recurring revenue of around $6,750 a month. Through persistence and consistency, I’m now doing more marketing than I ever have in my 16+ years in business. Also, thanks to the inspiration from one of Robin’s events, I have lost 12 pounds by working out three times a week."
We started the year strong. It was our third year with the Technology Marketing Toolkit group. Other IT services business owners may think that growth tends to tail off after the first couple of years of implementing Robin’s sales and marketing strategies. That hasn’t been the case with Computerbilities. Even after losing our marketing person, who was trained in the TMT process, we were still able to reach our goal of 20% growth!
Thanks to adopting new sales processes and documenting our management processes, this year proved to be the BEST YEAR we have ever had! We added $169,864 in gross sales! Plus, we TRIPLED our net profit by adding $44,750! We also added 16 new clients, including 11 recurring revenue contracts. We are excited to continue growing utilizing Robin’s marketing campaigns and strategies."
What has this meant to me personally? I bought out my dad and partner just a couple years ago, with the ability to pay him MORE than he asked for to better take care of him and my mom. I gained peace of mind by paying off company debt I had carried for almost 10 years. I have TRIPLED my salary over the past four years. Plus, we recently added four new staff members, which allowed me to keep a promise to myself and take my wife on a two-week vacation to Europe! It was the first vacation since our honeymoon. And I only checked in with my office ONCE in those 10 days – such great memories!
We exceeded $1 million this year, and I expect to be at $5 million in three years! Over the next year, one area of focus is raising our profitability to be at 25% within two years.
Before I got the Toolkit and joined Producers Club, our recurring revenue was $18,332 per month, and our annual revenue was $425,340. We had 210 customers who were difficult to manage, including residential clients. Product sales were 50% of our revenue. In six years, we totaled $1.9 million in revenue.
After purchasing the Toolkit and joining Producers Club, we totaled $3.8 million in just FOUR years! This year alone, we hit $1,102,801 in revenue, and product sales was only 25% of our revenue! Thanks again for what you do to provide an opportunity for people who are willing to do the work to elevate their game and move forward. I appreciate it more than you know!"
After losing a major client, we decided to outsource lead generation and cold-calling. A TOTAL FAIL! We quickly realized if we wanted it done right, WE had to do the marketing ourselves. So, I attended Robin’s Cyber Security Roadshow and was immediately blown away. It was literally the best industry event I had EVER attended. Then we immediately signed up for Robin’s Rapid Implementation Workshop.
The weekly accountability meetings that followed the workshop were fantastic and helped us get more marketing DONE. I truly believe these marketing initiatives will change the perception of Integrity IT and improve our business tremendously! I can’t wait to report the future successes!"
During and after Robin’s Rapid Implementation Workshop, we executed 11 strategies and campaigns and have seen results with ALL of them. Among our most successful campaigns:
- Done-For-You Newsletter – Our newsletter is now sent to 200 of our clients and favorite prospects. It keeps our name at the forefront of their minds, and it WORKS because we just closed a new client for $8,000 in monthly recurring revenue!
- Cross-Sell Campaign – We cross-sold a VoIP package to one of our largest clients, which adds $130 in MRR as well as a $1,400 setup fee!
Overall, we are ecstatic with our decision to join the Robin Robins team. The community gained with our Rapid Implementation Workshop, the individuals we met at Robin’s shows and the Accountability Group that is part of the Producers Club have all left a lasting impression on us!"
Among the MANY results we have achieved from this sales and marketing training, we have:
- Increased our monthly recurring revenue by $410
- Received one very warm lead and four referrals from the Referral Challenge program
- A fully functional CRM system to better market to prospects and clients
- Delivered multiple marketing campaigns, both online and through the mail
- Finally defined our target market as medical clinics and nursing homes
- A new website with Robin’s SEO plan
- Added 12 testimonials to our website
- Defined our unique selling proposition and Top 5 Reasons to choose Midwest IT Systems
- Created and printed a testimonial book
- Created a Shock-And-Awe box
- Completed a 12-month marketing plan
- And much, much more!
Thank you Robin Robins and the Rapid Implementation coaches and team! Because of you, Midwest IT Systems will market with persistence which I’m confident will help us meet our growth goals!"
I expect to start seeing considerable monetary rewards VERY SOON as a direct result of all the marketing initiatives we have recently implemented. We now have a new website, have clearly identified our target market, defined our unique selling proposition, crafted a marketing plan, created our first newsletter, narrowed our target lists and initiated our first direct mail campaign – all in just 12 short weeks!"
It’s hard to believe that just a few years back, I knew little to nothing about marketing. Then, in one year, we ran 79 campaigns, added 14 new MSP clients and upsold five clients for a total of $43K in MRR and $122K in project-related revenue. Plus, we still have four deals in the pipeline that could add another $150K in project revenue and $3K in MRR! In total, we grew from $3.5M to $5M from 2016 to 2018. I think that’s very sizable growth and representative of what Cyberian Technologies has been growing and doing, only enhanced by Robin and her marketing.
Our new “Robinized” website provided a good chunk of MRR clients this year – four clients, $115K in project revenue and $9,600 in MRR! We have also run multiple referral campaigns from Robin’s Dashboard to net $18K in project revenue and another $8,100 MRR in referrals alone!
Beyond the marketing, beyond the immense value I get from being a part of an amazing Accountability Group, I receive great results from what I refer to as the Robin Robins Ecosystem. When you look at the vendors and presenters she has attending the Producers Club meetings, Road Shows and Boot Camp, they are all first-class. By now delivering high-quality products to our offering, Cyberian Technologies has become far more attractive to both new and existing clients."
We decided as a group to enroll in Robin’s Rapid Implementation Workshop. We felt that having the discipline to attend and address the demands of this workshop would both strengthen our Accountability Group and help get us aligned for even more success.
As a result of attending this workshop and implementing countless marketing initiatives, we made more in our first THREE MONTHS of this year than we did in the first SIX MONTHS of the previous year! It was empowering and a true confidence builder.
This year, I finally broke the $150K barrier! If my goals come to fruition, I expect to break the $200K barrier next year. With Robin’s proven marketing techniques and tools, I know I can do this. That will set our wheels in motion and our progress back on track to change this from a “job” to a business and to make Holzsager Technology Services R.E.A.L.!"
Our MSP, Boxmeta, was acquired by another MSP which put an end to our membership with TMT. This is a very sad day for me and Dave because Boxmeta grew up with The Toolkit. I feel like my right arm is being hacked off! Robin was the sound of reason when we needed it.
Robin was the cheerleader telling us that we HAD to go on despite the hard days. TMT GETS IT! You were the kick in the ass that I needed from time to time.
Robin and team was the heartbeat of our business, overcoming the ego’s in the room and bringing us all together as a community. Robin taught me that less is better in marketing - cut to the chase, remove the frills and just SAY WHAT I MEAN. If you are a skeptical soul, I hope this pushes you over the fence to enroll."
After being STUCK at $500K in annual revenue for far too long, we finally decided to attend Robin Robins' Boot Camp. Wow - what a fantastic event! Next, we attended Robin's 2-Day Rapid Implementation Workshop, which is probably THE BEST sales and marketing workshop we've ever attended!
The information and strategies Robin and her team share are priceless. We left the workshop PUMPED and ready to market and sell. Plus, their weekly accountability calls helped us stay on track and focused on growing our business. Robin and her team have provided us with the tools and roadmap needed to get it done. All we need to do is trust and follow the process.
In the first 90 days, we defined our target market, built a clean and qualified list, executed cross-sell promotions and initiated 11 quarterly business reviews with our clients. All of that marketing resulted in an additional $7,646 in monthly recurring revenue. That's $91,752 a year simply by focusing on marketing!
To be completely honest, we grew our MRR by this much while enjoying a month long vacation and battling COVID in our family. If we were able to produce these results with everything we had going on, I'm confident that by giving sales and marketing our 100% focus, we will become a million-dollar MSP!"
When my boss asked me if we should sign up for Robin Robins' Rapid Implementation Workshop, my initial thoughts were of excitement. Then, when I saw the invisible fog of overwhelm in the distance, I was both skeptical and scared. But, as I watched Robin deliver amazing marketing advice onstage at Boot Camp, I felt the engine in me revving up for the journey ahead.
As soon as I returned from the onsite marketing training, we hired two salespeople to implement Robin's direct mail campaign. Just two months later, we generated 189 prospects and signed TWO NEW CLIENTS worth $1,186 in monthly recurring revenue!
I set up a weekly meeting with my marketing team to start tackling all the new Robin-inspired projects. To gain authority in our market, we launched our own magazine and sent it out to over 3,000 contacts. Next, we SAVED SEVERAL CLIENTS and a ton of revenue by conducting quarterly business reviews! With all the changes we made in "Robinizing" our website, we've increased our visitor sessions by 53.7%! We even hosted a cyber security webinar with a great turnout.
Over the past three months, I've learned a ton about marketing. I can say we have more clarity on our sales and marketing. Robin's marketing materials are timeless, and I'm thankful to her entire team for making a difference in my experience. Before Robin's workshop, we did not have a solid marketing plan or strategy. Today, we are more prepared and better positioned for success. I'm now seeing life through the eye of marketing!"
My membership not only helps me plan my marketing but also plays a critical role in other areas of my business. Robin has introduced me to countless resources that have improved my business operations, sales practices and overall life balance. Additionally, working with other IT business owners in the peer groups, sharing ideas and best practices, has increased my motivation to succeed and is a priceless component of being a member of a group such as the Producers Club. Without this membership, I highly doubt that I would have increased my revenue last year by 115%!"
Before I tried the ‘cheesy, unprofessional, kinda-tacky, Robin Robins, three-step, direct marketing campaign,’ I did my own newsletter and mailed it to a qualified list. This newsletter was perfect.
It had everything. It was full-color, short, punchy, listed our services, had a ‘free’ offer, a joke section, timely articles and links for free downloads of cool software. I included some ‘character references’ about us and even a half-page offer to give them a wide-screen HDTV if they bought our accounting package or even recommended someone who did!
Yep. This direct mail piece had EVERYTHING! Except response. Sadly, I mailed that puppy out for FOUR months and got nothing back. Zero. Zip. Zilch. Nada. Nothing. The big goose egg. The 13-√169, ‘0/google’… Get the picture?
Finally, I broke down and did one of Robin’s direct mail campaigns. That didn’t take much work: I just took Robin’s form letter and replaced ‘Robin’ with ‘Henry,’ and, well, you know… I then mailed that tacky letter out to the same people who had been actively ignoring me for the past four months. By the end of the three-week cycle, we’d already gotten four responses, including a contract to install a server and a company that just so happens to need someone to oversee their small network! Using another strategy of Robin’s for packaging our services, I’ve closed a $1,700 per month contract from a company that was only paying us for occasional break-fix services!
From the same $@!#! mailing list of people who ignored my ‘perfect’ newsletter solicitation the past four months, I’m now getting solid responses!"
With the coaching, interviews and marketing templates provided in Robin’s kit, I’ve been able to sell almost 30% of my clients onto a managed services contract – that’s over $200,000 in annual revenue! Robin’s program has truly been worth the investment. The interaction with Robin and her other members from across the country has sparked many new ideas about how I can grow my business to be a well-oiled machine."
After returning from Robin’s Marketing Managers’ Training Seminar, I decided to run a campaign to promote our BDR solution to our existing managed services clients. I used letters, videos and e-mails to present our BDR solution to our clients who already knew us and were familiar with our managed services business but were not BDR clients. The response was great! I had a 34% response rate to the marketing, a 36% close rate by our sales team and spent $36 in total executing this campaign. The campaign secured more than $21,000 in BDR sales, which the company could have missed completely!
I am glad we found Robin, her expertise, her team and the networking opportunities with the other Producers Club members. It has motivated me and allowed me to help Huber & Associates become a successful managed services business."
I started my business as a ‘one-man band’ in 2005. I was the typical tech-turned-business-owner with an entrepreneurial urge to go out on my own. Therefore, I was a tech guy...not a marketing guy and certainly not a sales guy. I decided to pick one thing and focus on implementing it really well instead of dabbling in everything. That one thing was telemarketing, and it turned out to be an excellent decision that has kept my sales pipeline full over the last two years.
I have learned quite a few hard lessons along the way, but my efforts are finally paying off. By getting this process in place, I have added $16,000 in new monthly recurring revenue over the last 12 months. I’m not done building my marketing systems in my business, but through my work with Robin, I have developed at least one of my ‘marketing oil wells,’ and I will continue to build more in the months and years to come."
Before Robin, we had no formal marketing strategy or plan and we did not have a steady stream of new marketing leads coming in. We did a lot of marketing – lunch-and-learns, advertising, direct mail pieces and newsletters – but it was not consistent and we weren’t getting the results that we desired.
Once we found Robin, we realized there are strategies that, when mixed with hard work and dedication, work amazingly well and deliver results. In fact, this year we used Robin’s strategies to conduct our most successful event EVER!
Robin has positively impacted our business by helping the company create a marketing engine. We now have a marketing plan and a steady stream of new leads coming in!"
In our business, we focus on two main areas: the MSP business and Enterprise Solutions for larger accounts. Robin’s material works great for the SMB marketplace AND the enterprise accounts with a little bit of tweaking. Working with Robin has taught us a whole new thought process on how to market, and now we come up with many of our own creative ideas based on her proven techniques. Bottom line is you are crazy if you are a larger MSP and don’t become part of this group. In reality, it will not cost you a dime because you will find something that will make you more money in sales or save you a tremendous amount of time creating on your own. I know I personally will always be a part of Robin’s group."
Prior to starting Robin’s program, I really worried whenever I lost a client. Sometimes I had more turnover than clients coming in the door, which is a bad place to be. I was working out of my house and having tons of employees in and out of my home. Since I’m raising two kids (with another on the way), I would always have to tell them to be quiet or put them in front of the TV to keep them occupied as I took important calls.
At the time I started on Robin’s managed services marketing system, I was only doing about $100,000 per year in managed services. I didn’t have a good marketing system in place, so most of the clients were only paying a little bit of money for server maintenance. I wasn’t selling workstation maintenance, a high-end all-inclusive service, or getting large setup fees like I am today. My profits were paying for our business to keep rolling along, but I wasn’t making any additional profit after paying the employees. In fact, the business was actually $6,000 negative for the year.
First we started off with one of the direct mail campaigns from Robin’s materials. The moment I sent that letter series out, I started getting responses from qualified businesses that were genuinely interested in our managed services! It was just like the video where I was throwing money up into the air. It was like a magic letter! I could not believe that people were faxing it back and signing up for my platinum, high-end service. I had never done anything like this before and I was amazed at how it flat-out worked.
The letter offers a free network audit to 12 prospects, and I actually had people calling me asking, ‘Do you still have your 12 businesses that you were looking for, or are you all full?’ That is how much people believed the marketing material! I never thought people would read that LONG letter, but all the clients told me they read every single word. The best part was the fact that they were presold before I walked in the door – all I had to do was guide them down the path.
Since getting on board with Robin’s marketing plan, we added an additional $62,000 in revenue and eight new clients within a six-month period. That was a new record for us! I was able to move my business out of my house and into a real business park. I had to hire more staff to keep up with the increased demand, and I am still hiring more this week. I have a newfound faith in marketing and now have incredible confidence that I know how to ‘bang the drum’ and get new clients whenever I need them. I’m taking more vacations and worrying less about money coming in the door.
The biggest lesson I’ve learned is that I just have to get off my butt and do it. Robin’s program will work if you use it. Even though I screwed up the first 20 times, I’ve learned that you have to increase your rate of failure to increase your rate of success. Pardon my cheese by saying, ‘Just do it!’
I really recommend that you do more than read the materials and listen to the audio teleseminars Robin gives you. Complete the mission. If you do not go to market, you will have wasted your money on a bunch of great knowledge that you will never put into practice!"
For the first 11 years we were in business, our marketing was measured by the ‘darts’ method. (We threw darts at a wall to see what stuck.) We had no direction, and at times it was a little scary because we didn’t know how we were going to pay the bills.
As a way to move our business forward, we decided to invest in some marketing. Before we heard about Robin, we had hired another general marketing consultant. He was good, except the problem was that he only gave us the ideas and concepts but no actual materials to use. As soon as we purchased Robin’s materials, though, we knew we had made a great decision. All her templates, examples and Done-For-You stuff has literally saved us hundreds if not thousands of hours. It would have taken us forever to develop all that stuff!
After only a year of implementing Robin’s materials, we have seen a tremendous 51% increase in sales, 164% increase in profits, a 26% increase in recurring revenue and a 23% increase in clients. Now, that’s what I call results!"
I have been a member of Robin’s program for a little over a year now, and it has been the single biggest thing I have done to help take my business to that next level. Not only are the materials, phone calls, webinars, quarterly meetings and Boot Camps the foundation for all our marketing strategies, but I have made numerous friends from across the country who are like-minded people, which I believe is a key component of our continued success. Robin understands the challenges IT business owners face, and her strategies are constantly evolving with the changing economy to help us adapt and grow in a tougher environment. I can’t imagine where my business would be today (or even if I would still be in business) had I not joined this coaching program."
Through increasing marketing implementation and a fanatical approach to customer service, we did just that. Our goal has always been to exceed $100K in MRR. Today, we are proud to be at $122,400 in MRR, which doesn’t even include our annual $800K contract!"
I was destined to be a tech after my dad brought home a TRS-80 and gave it to me when I was seven years old, then proceeded to use my brother and me as ‘indentured servants’ in his computer repair business, which I later took over full-time after college. While I was always great at the technical side of things, sales and marketing was a huge weakness, and the only new business I generated was from referrals. But I had to do something because I wasn’t making the kind of money I wanted to make, so I started to look into marketing for my business, which is how I found Robin.
After I finally committed to doing the marketing she gave me, I hit some major growth milestones in my business, like finally passing the $1 million mark. And after just one year, I generated $807,364 in new business and added $18,780 in new monthly recurring revenue.
Now I don’t worry about paying the bills and covering payroll – and I’m finally in a position where I can hire a good team and not have everything depend on me. Thanks for the push, Robin!"
I needed testimonials for a direct mail piece I was getting ready to mail. So I took a client to lunch, explained what I was doing and asked if he would be a reference for me in the letter. He then asked if I had a copy of the letter. I told him that I did, but it was really designed for prospects that had not done business with us before. He still insisted on seeing it, so what could I do?!?!
I pushed the draft of the letter across the table, along with the basic overview of the benefits and costs of all our managed services plans. After 10 minutes of reading, he looked up at me, smiled and said, ‘We’ll take the Platinum Plan for everything.’ That’s 230 workstations and 18 servers in all! A $36,000-per-month deal, all because he read one of Robin’s letters, without us even mailing it! With the help of the Toolkits, we are on track to break one million this year (and we are a two-man company). I might actually be able to get a raise this year! Thanks, Robin!"
I’ve been a client of Robin’s for years for one simple reason: she provides extremely valuable tools and information to help me grow my business. Since working with her, I’ve been able to clarify my business plan, define my strategic objectives, develop a marketing plan and even hire better employees.
Best of all, the detail with which these materials are laid out has made it easy for me to implement. I started at $400,000 and fully expect to surpass the million-dollar mark, thanks to the support and training from Robin. Thanks for exceeding my expectations!"
Before working with Robin, we didn’t have a sales process in place and had never implemented any marketing campaigns. But in the last 10 months of using her marketing, we’ve secured over $330,000 in new MRR clients and have finally broken through the $1 million ceiling to end this year with $1.4 million in sales. Best of all, profits are up and we’ve saved over $50,000 in our rainy-day fund, so worrying about payroll is definitely a thing of the past! BOOM-SHOCKA-locka!"
EnvisionIT Solutions started out like so many IT firms - as a ‘one-man show.’ In the beginning, we were growing solely by word-of-mouth marketing to the tune of 35% year-over-year. But as that percentage started to stall, I knew we needed to implement a marketing system.
Robin talked about creating ‘marketing oil wells’ in your business. I took that to heart and knew we must get systems in place to create the leads we need. We focused on direct mail, Google AdWords and LinkedIn, along with our newsletter and referral programs.
With these oil wells, we added five new clients totaling $6,000 in monthly recurring revenue from direct mail, seven new clients totaling $6,560 in MRR from Google AdWords and Linkedin, and six new clients totaling $8,840 per month through newsletters and referrals. That’s a grand total of $21,400 per month in brand-new monthly recurring revenue, which represents $770,400 in sales over the life of our contracts!
It’s comforting to know that we no longer have to rely on just referrals to grow our business. We still get them (and love them all), but over the last 18 months, we have also developed these oil wells that systematically pump new life into our business on an ongoing and consistent basis. We are busier than ever!"
I started GlobalMac IT in 2007, doing solo consulting, just helping out people with their Macs in their homes - and life was good. I had been running my company by the ‘We have a lot of money coming in so we’re good’ financial system, which was not smart.
That all changed in 2011, when I was first introduced to the concept of managed services. This is where I had my big ‘aha’ moment, and I dove headfirst into learning everything I could about managed services and what it would take to convert my business to this model.
With some ups and downs along the way, and a lot of number crunching, I determined 70% of my revenue was coming from 20% of my clients, the majority of whom were attorneys. We decided to focus on that vertical, and haven’t looked back since!
The past 12 months have been a long and consistent process of slowly turning the ship around. In the first three months, we plugged the holes and went from losing thousands of dollars a month to just breaking even. Six months later, we hit 18% profitability, then 23% two months after that. We’ve been able to grow to over $40,000 in monthly recurring revenue for a total of 167% growth over one year!"
I started my managed IT services business in Idaho Falls, Idaho, on the side a few years ago while continuing to work for a large corporation as a field engineer. While working every day, I spent all of my ‘free’ time after hours and on weekends building my business and used all my vacation time, hotel points and airline mileage to travel back and forth to Nashville for training with Robin.
Before Robin, I knew next to nothing about marketing and selling, so I had to learn to let go of a lot of preconceived notions I had about what ‘good’ marketing was and trust in her and the systems she’s given me. But now I have a solid, profitable, growing business with clients who are loyal AND profitable.
Through Robin, I quickly learned that predictable recurring revenue delivers predictable growth. I started with about $2K in managed recurring revenue and now have over $60K in MRR and growing! Today, we are projected to close just over $1 million. Plus, we now have six employees with two job openings we hope to fill soon.
Robin’s teachings have brought a lot more than just marketing and sales training. We’ve received comprehensive training about core systems and processes within our business, KPIs, branding, as well as working within a community of peers who hold us accountable. My Accountability Groups have been some of the best friends I have made in years. Those relationships are strong and extremely meaningful.
In addition, I’ve gained significant self-confidence in the past five years. Now I know exactly what to promise my customers, and I can pick and choose who I wish to work with! Life is good and is getting better every day."
Before discovering this program, our business was a data center that is a revenue replacement model. At the time, 90% of our revenue came from just one client. While we were bringing in $1 million a year in project-based hardware, NONE of it was recurring revenue. Yes, it was a ticking time bomb.
Adopting Robin’s marketing strategies and proven business advice enabled us to transform our business model so 98% of our revenue was recurring every month. Now we invoice our customers on the 15th, and our coffers are filled the first day of every month. In about two to three months, we will be increasing our recurring revenue to about $250,000 a month, putting us on track for $3 million this year.
Not to overuse an overused cliche, but I don’t think size really matters when it comes to Robin’s material. When you get to a certain point, you no longer have the ability to be the marketing guru of your company. With this material, we don’t have to be. All of the marketing is streamlined so that you can develop the marketing process with little or no issue, regardless of who is managing it in your organization.
The bigger our company gets, the more our marketing shifts from a true sales model to one that’s more centered on business development. Using Robin’s marketing, we’ve positioned our brand as a quality-focused MSP instead of being a cheap solution. For us, having these materials was like the difference between having a personal trainer and working out on our own; she helped us realize our results faster."
It was just me and three other employees in a break-fix business that was going nowhere. It seemed that no matter what we did, year in and year out, we were stuck at the $1.2 million mark. In 2008 – the absolute worst time in the market – we decided to get out of our rut by transforming our business to managed services. Thankfully, Robin’s MSP Blueprint gave us clarity about how to more easily make that switch while keeping the large majority of our clients. Believe me, it would have been a real struggle without Robin’s valuable advice and direction.
Yes, making that move to a managed services business was gutsy, but it was a great decision looking back. It enabled us to scale our business by 20% every year since. Today, we have 50 employees and are on track to do about $6 MILLION…a 400% increase in growth!
There was a time when I wore ALL of the hats in my business. Robin gives you the tools and confidence to ‘process map’ yourself out of different jobs and allow yourself to emerge as a business owner. That’s what I am today: a business owner rather than an IT guy. It’s the difference between working ON your business rather than IN your business.
Being an entrepreneur isn’t easy. But Robin has done a tremendous job of building a community of MSPs who interact with one another to help offer practical business, sales and marketing advice."
My brother and I had created a WISP (wireless Internet service provider) company to serve rural areas with limited or no high-speed Internet connection. While developing this company, we quickly realized that not only were they neglected by Internet providers, but they also had very limited options for computer support. We saw this as a HUGE opportunity and invested a lot of time and money into building the processes, technology, people and infrastructure we needed to launch our new managed IT services with a vengeance. We were CERTAIN these companies would be chomping at the bit to buy, but were quickly humbled to discover no one would bite.
So I started reading every book I could on marketing and selling to figure out where we were going wrong – which is when I came across Robin. Fast-forward with the Toolkit in hand, we put together our first campaign and sent it out to only 114 prospects for a total cost of $96.43. But that single campaign led to 10 leads, six of which were very high-quality opportunities, and over the rest of the year, we almost doubled our monthly recurring revenue."
I was tired of working 14-hour days, only to grow slowly for two decades. So, I hired a salesperson and gained ONLY ONE new customer in two years! It was the most expensive lesson I ever learned. If I was going to start growing, it was all up to ME. I needed a better way, a smarter way to grow my business.
The Technology Marketing Toolkit seemed to be a great solution to growing my business without killing myself in the process. That marketing program helped me to delegate, be a better manager and even find new predictable business.
Attending Robin Robins’ Rapid Implementation Workshop gave me the tools I needed to get results by requesting technology business reviews with my clients. In just two weeks, I had $16,322 in new annual recurring revenue! In the new year, I earned another $96,000 in annual recurring revenue simply by conducting more TBRs with clients!
I feel like last year was my BEST YEAR so far. Not only did we add over $400K in new revenue, I went from spending half of my time doing IT work to probably about only five to ten percent as a tech today. We moved 50 of our previous break-fix clients to an MSP model which added $97,711 in new MRR. Plus, we added an additional 26 NEW CLIENTS last year!"
Before working with Technology Marketing Toolkit, my MSP had lost well over $100K multiple years in a row. No matter what I had tried — hiring salespeople, sending out mailers and even going door to door — nothing worked! I was desperately looking for a community of MSP business owners who I could share my struggles and frustrations with.
But I didn’t know where to turn. And when you’re in a ‘sink or swim’ situation, you really need someone to throw you a life preserver. By golly, Robin Robins became my lifeguard! Two years ago was my best year ever. That is until last year. We DOUBLED our profits with a 20% profit margin and really crushed our sales revenue goals.
I now have a whole community of successful and exciting people who help me and my business. I simply love meeting with other business owners and being able to talk business and help me to achieve my goals. Producers Club really provides that benefit."
It would have been easy to constantly adjust our business at each difficulty the world faced last year, instead we focused on our goals and consistently relied on Technology Marketing Toolkit and Robin Robins’ marketing.
The combination of Robin’s proven direct mail campaigns generated ONE-THIRD of our new business MRR last year! We’ve learned that the follow up and phone calls make a big difference in driving more first time appointments to our sales team. Because of our consistent approach to sales and marketing, we increased revenue by 17% and profit by 24% in one year!
Today, Stimulus Technologies is on track for approximately $10 million in top line revenue and $1.7 million in EBITDA. My personal goal is to continue to grow the company to $20 million in revenue in the next three years and maintain at least fifteen percent profit."
For over 14 years, Technology Marketing Toolkit and Robin Robins’ sales and marketing strategies have been a central focus of my MSP. Five years ago, I had a breakout year and grossed just over $1 million at nine percent profit. At that time, I had set in place a very aggressive five-year plan.
This past year, I reached my goal and DOUBLED my top line revenue to the tune of $2.1 million. Even better, I increased my profit to just shy of 24%. What’s really exciting is that we have the same number of employees as we did back then, but we’re dealing with much larger clients now. Plus, I’m no longer immersed in the day-to-day delivery of service and don’t have my hand in every aspect of the business. It’s a good feeling knowing I can replace or add revenue by simply dialing up my efforts.
There’s a reason I’ve stayed involved with Robin Robins and Technology Marketing Toolkit for over 14 years now. This stuff works! I am grateful for the opportunities afforded and the ones I’ve created for myself. It truly does seem that the harder you work, the luckier you get."
I’m proud to be a spokesperson and raving fan for Technology Marketing Toolkit as well as the captain of my Producers Club accountability group. I believe in it so much, I’m now a coach to Robin Robins’ Accelerators Club Members
Robin’s marketing program has helped me to grow my MSP. More importantly, it’s helped me to grow personally in so many ways. The work I have done through this program will consistently and repeatedly generate results for my business. And we continue to see year over year growth increases.
As a busy IT owner, doing any kind of marketing takes time. That’s why you must create systems to prioritize marketing and grow your business. That’s what we did at Continuous Networks, and it helped us to add $1.9 million in revenue and $1.27 million in profit just last year!"
Before discovering Technology Marketing Toolkit and Robin Robins, we had nothing regarding marketing. NO list, NO CRM system, NO one answering the phone lines. We had NO marketing, NO campaigns, NO real website… NOTHING! As a result, revenue growth was unpredictable and stagnant.
Because of the cybersecurity webinars we ran from Robin’s training, we signed two new clients, including one who’s our largest client — over $20K a month in MRR! By partnering with a compliance organization as Robin taught us, we signed FIVE sizable clients. Also, from a single in-person networking event, we closed a $5,000-a-month deal and received several leads.
I admit that when it comes to sales and marketing, everything we’ve done and continue to do are the results of what Robin Robins’ team taught us. And last year we enjoyed unprecedented growth. Our revenues were up $1,000,000. That’s 37%! And profits were up $243,086! We did all of this through organic growth without any acquisitions."
When the global pandemic hit, we quickly went from not being able to keep up with calls to suddenly no calls at all. I was dreading the possibility of laying off staff or my business outright failing.
I immediately signed up for Robin Robins’ Accelerators Club, and we went all in on implementing her marketing. Pay-per-click advertising was my most lucrative venture. Then I took advantage of Technology Marketing Toolkit’s Done-For-You Book. It’s a really cool way to demonstrate my knowledge, expertise and credibility to prospects. Besides, I never thought I’d be able to add ‘author’ to my list of accomplishments.
I was determined to take advantage of all the resources I had available to me through Technology Marketing Toolkit. I would say I definitely did. We mail our printed Technology Times newsletter and Tech Tip postcards to top prospects, have added 10 new clients with our intentional referral program and close nearly 100% of our deals with our customized Shock-And-Awe Box!
While results took longer than expected, our numbers were simply unbelievable. We closed the previous year with only three managed service clients representing $4K in MRR. Our revenue was at $366K, but our profit was in the red at minus $49K. The next year was a completely different story. We added 26 NEW managed service contracts, had $46K in MRR, and our revenue was at $746K. We even had a respectable profit of $245K for the year!"
After joining Robin Robins’ Producers Club and engaging in vendor and speaker presentations at the quarterly meetings, we applied so many key marketing strategies that helped us to thrive last year. We were able to grow our existing client revenue while getting some incredible new HUGE partnerships that will bring faster growth that would not have been attainable otherwise.
By improving my exposure and credibility with Technology Marketing Toolkit’s opportunities, including authoring a book and an exclusive cover article in MSP Success Magazine, we landed a partnership with one of the largest CPA associations in the US!
It’s been a fascinating thrill ride looking back at the rollercoaster that was last year. Not only did we dodge many bullets, we also grew our MRR by a whopping 54% and our revenue by 147% to reach $2,142,000 in only our SECOND YEAR in business!
The best is yet to come! With the momentum we have with our cybersecurity offering and our new association partnerships, our goal is to hit $3M by next year, $5M in five years and $10M in just eight years."
Immigrating to America from Iran at age 16, I achieved my dream of becoming a business owner. While I was successful at growing my business to $2 million, I felt so defeated because I was STUCK at that level for eight straight years. So, I decided to attend Robin Robins’ IT Marketing Roadshow in San Diego.
My first order of business was changing the name of my marketing department to ‘Marketing Bombardment,’ since sales and marketing would be our primary drivers. Our most effective campaign was our ‘Three Steps to Easy Onboarding’ postcard and sales letter which brought in 30 NEW CLIENTS for $85K in MRR and $200,000 in projects!
By implementing Robin Robins’ proven sales and marketing strategies and campaigns, I grew my revenue by $1,384,486 and my MRR by $150K by adding 40 new clients last year! I also added nearly a million dollars — $969,000 — in profit that same year!"
Stuck in a rut, I had been living a real-life Groundhog Day. Despite our best efforts, our break-fix business was stuck at the $2 million in revenue barrier year after year after year. Fortunately, my wife and business partner convinced me to attend Robin Robins’ IT Marketing Roadshow.
While there, I saw and heard so many MSP success stories that I wanted to be a part of the action. I immediately signed up for Technology Marketing Toolkit’s Rapid Implementation Workshop to hopefully transform Impress Computers from a ‘stuck’ break-fix business to a growth-minded MSP.
Robin’s workshop was definitely like drinking from a firehose! It was fast-paced and competitive, and we threw everything we had into it. Then we armed ourselves with all the marketing tools, resources and knowledge to transform our business. Everything we did must have worked because we got our FIRST MSP client from Robin’s campaign! Suddenly we realized, hey, this crazy redhead may actually know something we don’t!
All in all, we have improved our security stack and our reporting and radically changed our marketing. It must have worked because two years ago we broke through the $2 million barrier and jumped up to $2,393,000. Last year, we doubled our MRR, doubled our contracted customers and increased revenue by $1,124,000 to be at $3.5 million!"
I started Biztek Solutions, Inc., over 20 years ago out of my bedroom. For the first six years, I had a break-fix model, so I was trading dollars for hours. When I topped out at $125K in revenue, I thought I had ‘made it.’ I was wrong. My business coach and mentor told me, ‘Derek, you’re not an entrepreneur yet. You simply bought yourself a job.’
I discovered Robin Robins’ marketing resources and services a couple of years ago. As a result, last year was our best year ever, with SIGNIFICANT GROWTH. We’ve been on fire. I increased gross revenue by 54% and net profit by a whopping 972%!
Thanks to Technology Marketing Toolkit, their coaches and their marketing campaigns, I’ve enjoyed multiple breakthroughs in the past couple of years. We’ve ‘Robinized’ our website and invested in Robin’s marketing automation and CRM platform. We also defined our sales process and playbook, which led to a 49% conversion rate! And added 12 new clients with $23,395 in MRR and almost $100K in project work, all from Google AdWords.
But we’re not done! We have set a goal to achieve another 50% in growth to hit $3 million gross revenue with at least 12% net profit. Within the next three years, I am focused on growing net profit to $500K+ annually. Then I plan to sell my business and become a coach."
Before starting with Technology Marketing Toolkit, we were always just one storm away from losing everything. We barely made our payments, survived on very little and didn’t have money for Christmas. Sure, we knew WHERE we wanted to go – financial freedom, security, food for our five children and the ability to pay for a vacation without going to a relative’s house – but we just didn’t know HOW to get there.
Our ‘golden ticket’ arrived about four years ago in the form of a letter from Robin Robins. Before we even attended Robin’s Rapid Implementation Workshop, we watched her YouTube videos about how to speak to sales prospects. Robin’s strategy WORKED! We landed $2,500 in new monthly recurring revenue and $35K in project work!
While at the workshop, Brian saw for the first time the ability to sell great products. Mary saw the ability to finally be financially free and take control over her life. Before working with Robin, we were stuck at only $1,500 in MRR. Shortly after meeting Robin, we shot up to over $8.5K in MRR plus $100K in project work.
Three years ago, we began to see the results of implementing Robin’s process and Toolkit. We had just lost a $100K customer the year prior and recently lost another client worth $30K. No problem…by following the Technology Marketing Toolkit formula, we hit our highest gross revenue that year – $536,124! Little did we know that was just the tip of the iceberg.
Last year was absolutely our breakthrough year! We focused on what we were good at – building relationships. By leveraging JV partnerships, cross-selling our clients and learning how to sell, we finished last year at $1.8 million in revenue. This year, we are projecting to hit $2.5 million! And we were finally able to take that nice family vacation!"
In February of 2020, I decided that our MSP was done, had no future, and wasn’t worth the effort I was putting into it. So, I shut down our company…for about 30 minutes. All I could really think about during that 30 minutes was the Technology Marketing Toolkit presently sitting on someone else’s desk. As my pity party wound down, I made another decision. I decided to go get the Toolkit and actually start working on it. Through the next several months, the Toolkit and its materials were a light guiding me out of darkness and despair. I knew that I wasn’t alone and that there was someone who actually cared enough about people like me to put together a resource as rich and powerful as the TMT.
There were many subsequent rethinks of my rethink, but I carried on. In 2021, my daughter/partner and I cashed in our tickets to the TMT Boot Camp and traveled to the Orlando, FL conference. That week changed our lives. We came home with a better understanding of what Robin was trying to teach us and actually began to implement as many of the ideas and concepts that we possibly could.
We built up our software stack, developed policies and procedures, and actually began marketing. To our astonishment and delight, our MRR has increased more than five times what it was before Orlando, (from less than $1k/month to over $5k/month). Our MRR client base has tripled (from 3 to 10), and our project income has soared. While our numbers may not seem like much, our hopes and aspirations are over the moon because of what Robin and the TMT is doing for us.
We have been able to have an impact in our community by supporting one of the largest foster care/adoption agencies in our town. We have helped a new client disentangle themselves from an unscrupulous provider, and we’ve intervened on behalf of a number of elderly clients who were being severely taken advantage of and outright cheated.
The Technology Marketing Toolkit has completely altered the trajectory of our lives. Now that we’ve engaged with the Accelerators Club, we are seeing even more results. Today we landed our largest client to date - $2,000/month on a two-year contract plus phones and equipment. It is all due to the beacon of light and hope that the Toolkit has become to us.
It’s hard to believe my business was once at $13 million with over 500 employees. Then, after all the bad deals, bankrupt clients and sunsetting product lines, we lost $45K in MRR overnight and suddenly there were just 12 of us left. After 17 years in business, I was back at square one.
After years of hearing Robin Robins’ message and attending her events, we COMMITTED to going through her Rapid Implementation Program. Being an MSP that had previously done zero marketing, we suddenly had our hands in EVERYTHING. Over the next few months, we established our presence on social media, created a brand-new website and built out our marketing oil wells and drip marketing campaigns.
We doubled down on our marketing, and wins started coming. From Robin’s direct mail campaign, we brought in several new clients and $8K in new MRR! Our biggest win originated from a little e-mail exercise we did in Robin’s workshop. From that marketing initiative, we closed a deal for $42K in new MRR, along with $30K in projects!
In the last few months, we have completed multiple IT projects valued at $81K. Before working with Technology Marketing Toolkit, our MRR was at $42K. Today, we have more than DOUBLED our MRR to increase it by 129% at $96,500 per month! It’s funny, back when we were a $13M business, I wasn’t in control of my own destiny. Now, thanks to Robin Robins and the marketing engine we built, I am finally in the driver’s seat.
Before I was hired, Pacific Computer Consultants had no marketing plan, no prospecting and did very little marketing. As a result, they were STUCK at $1.3 million in revenue for three straight years. Because several of our clients were on the verge of retiring, if we didn’t grow quickly, our revenue would soon fall off a cliff.
I was hired as their first marketing manager dedicated to growth. In my first two weeks, I flew to Nashville to attend Robin Robins’ Producers Club meeting, immediately followed by her two-day Rapid Implementation Workshop. The whole Rapid Implementation Program was very structured. The Technology Marketing Toolkit team walks you through everything, and your coaches and peers hold you accountable.
We saw IMMEDIATE RESULTS! While sitting IN Robin’s workshop, we executed a simple e-mail campaign and got responses THAT SAME DAY! Then, less than a week later, we upsold two clients to add $1,015 in new MRR and $11,625 in new projects! Next, after conducting just a few technology business reviews, we were able to add $3,500 in projects. Finally, we know our new SEO efforts recently landed a new $1,432 MRR client who added $8K in project work! All told, we executed 25 marketing initiatives in 90 days, and so far have $23,125 in projects and $2,447 in new MRR to show for it!
Running my IT services business as a sole proprietor for 20 years, I was STILL basically a start-up. About six years ago, I received a marketing piece from Robin Robins and just filed it away. I told myself I wasn’t ready. Just recently, I finally bit the bullet. It was time to focus on my business. So, I attended Robin’s IT Marketing Roadshow, signed up for her Accelerators Club and went through the Rapid Implementation Workshop. That fast-forwarded EVERYTHING!
This whole program made me realize just how much I have to learn about marketing. I know there is a lot of money to be made using Robin’s Technology Marketing Toolkit. The information provided is so ABUNDANT and the help from her coaches has been INVALUABLE. The assistance we need to execute these campaigns is always there. Whether it’s a phone call or e-mail, we always have the help at our fingertips.
In the past two months, we have already converted several break-fix clients into recurring revenue MSP clients. We signed $2,200 in MRR – this is a WIN for us! I know within the next 12 months we will see a tremendous growth spurt in our business using the tools. My only regret is that I didn’t do this six years ago!
After attending Robin Robins’ Rapid Implementation Workshop, joining Accelerators Club and getting Keap, Robin’s CRM and marketing automation program, we had TWO MAJOR WINS! First major win: we established a process for tracking our leads. Second major win: marketing to a defined target market was an IMMEDIATE SUCCESS. After just our FIRST mailing, we signed a new co-managed client that’s one of the largest manufacturers in the area! The revenue from this one marketing win will pay for Robin’s program and even help us add more personnel!
From our technology business reviews (TBRs), drip marketing, newsletters and a direct mail campaign, we have proven our value to our clients and prospects. We have also generated four appointments, three future appointments and conducted two TBRs with clients. Even better, we have two leads valuing over $2,300 for project work and $1,200 in MRR. Plus, we signed on a new client which should bring in as much as $4,500 in MRR and $60,000 in project work!
After 36 years with no marketing and no MSP business model, we finally realized we needed to change after we lost seven major customers in just six months. Robin’s team helped me realize that by adding MSP services to my business, I can increase my current revenue with my customers and even open doors to potential new clients. I am expecting around $1,500 to $2,500 per month in managed services by the end of this quarter.
As far as results from our new marketing, we are currently cleaning our list of 2,065 local prospects. Thanks to Robin’s team, our done-for-you lead generating website will be finished next week. Using their “Quick Shot” e-mails, we have set up three quarterly business reviews with existing customers and the 9-Word E-mails we sent resulted in five meetings and a verbal agreement of a $15,000 project and $400 in new MRR!
Soon after, we purchased the Technology Marketing Toolkit. Having pre-written, tested material that was ready to launch through Robin’s Marketing Automated Platform in Infusionsoft… I’m SOLD! That year, we launched our “Robin-ized” website, started a monthly newsletter, created our Shock-And-All Box to help close new clients and started direct mail campaigns. These efforts WORKED! We booked several appointments and SIGNED 4 NEW CLIENTS! Plus, by having technology business reviews on a regular schedule with our clients, we have increased both MRR and project revenue.
In addition to new clients and new monthly recurring revenue, our marketing improvements have impacted the TRUSTWORTHINESS and REPUTATION of ClearCom IT in a positive manner. Clients are WOWED by our Shock-And-Awe Box that we send prior to appointments and have mentioned they are impressed with our newsletters. Even better, prospects who have been on our mailing list for years have called to let us know they’re now READY to discuss a change in IT.
I can say with certainty that the knowledge gleaned from Robin Robins and her marketing strategies and campaigns will impact future profitability here at ClearCom IT Solutions.
One win for us came by implementing Robin Robins’ direct mail Aspirin Campaign. From this single campaign, we’ve been introduced to several prospects who may just become future clients. A second win was our entire website reboot, which increased our search engine optimization and improved our Google ranking. A third win for us was strengthening our relationships with our current clients. We accomplished this by sending out birthday emails and starting a referral program.
The ultimate win when it comes to marketing is getting a new client. Because of all the marketing strategies we’ve implemented since starting Robin’s program, a prospect decided to sign on as A NEW CLIENT! This new client fits our target market and is EXACTLY who we’ve been searching for.
By going through Robin’s Rapid Implementation Program, it gave us a direction to walk to make our goals a reality one day real soon. That is why the little things that are done every day are wins. Sending out letters, having a conversation-focused website, knowing our target market, making the dang phone calls and taking on the beast of marketing one bite at a time.
Less than a year ago I met with the CEO of a major technology company. We discussed his products and technology and then the conversation turned to growing my business. I didn’t have the resources to buy another MSP, so he suggested I contact Robin Robins and check out Technology Marketing Toolkit. I proceeded to contact Robin’s company and sign up for the Accelerators Club. As with most small MSP owners, I wore many hats and worked “in” the business instead of “on” the business. For me this had been going on for many years (over 30)! I told Robin if I had met her even 15 years ago, I would easily be doing 10 times the business I am doing now. Once I got involved in her program, I realized how little I knew about running an MSP. From marketing and sales to pricing my services, knowing what my Gross and Net Profits should be, absolutely eye opening! After attending her Rapid Implementation Workshop, I now have direction, purpose, a functioning CRM and a roadmap of how I am going to grow my business.
I can say with absolute certainty that without Robin and TMT there to help MSPs grow and prosper I don’t think many of us would survive. Her company has haloed the lives of so many MSP owners. Robin and her staff really, really care about our success and are there to help us which is more than I can say for most companies and people I have dealt with over the years. Sure, her services aren’t free but nothing worthwhile is. Her energy and passion are so infectious to all of us which helps in so many ways to become better and more successful at our craft. If a fellow MSP came to me for a recommendation, I would give Robin and TMT 100 stars for helping to put me on the right path to succeed. How do you put a price tag on something like that? Thank you so much, Robin, for everything you do!
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Important! Please do NOT assume that by sharing these client success stories with you we are guaranteeing or even implying that you will get the same results in your business by enrolling in our programs and buying our services. NO ONE can guarantee you results; after all, how can we (or anyone else) possibly make that promise if we don’t even know you or anything about your business? The testimonials provided below were given to us by successful clients and are simply their personal expressions of their experience of working with us. Not every client gets these results. YOUR results are dependent on a number of factors that are completely outside our control, including your work ethic, ability to implement properly, your relationship with your clients, your reputation, pricing structure, competition and about 100 other factors. You should also know that our programs and methods are NOT “easy” or simple. BEING SUCCESSFUL AND PROFITABLE IN BUSINESS IS HARD WORK, which is what we’re all about. If you are looking for a simple and easy route — rather than putting in the necessary hard work — please find another company to work with.