We weren’t making a lot of money and were just plodding along at a snail’s pace and knew it was because we were in complete reaction mode. But we plugged along, not getting anywhere until a few years ago, when we met Robin Robins. We started using Robin’s information to send out a monthly newsletter. It was great! Robin has also helped us realize that our natural vertical was dental offices since David and I have direct, hands-on experience working in those businesses.
The results overall have been stellar. During a tough economic time, our gross sales are now up 45.6% since we started, our recurring income has climbed to 41.7% and last year was a banner year for us with sales up 25.8%. When you consider there are a lot of businesses closing their doors this is a pretty amazing bump. This year we raised our goal to almost double what we did last year, and I feel confident I can hit this goal because Robin’s marketing is working.