Right away when I started with Robin, I had a 19% response rate to our first campaign. Our sales team is really enthusiastic because of how much easier it is to call a new prospect since implementing some of the direct mail campaigns. Instead of just calling to introduce ourselves, we have given them a reason for our call and ‘greased the skids.’ Now we start the conversation with ‘Did you receive our letter and FREE offer?’ It is amazing to think that our marketing before was nonexistent or consisted of sales efforts that have existed in our industry for 20 or more years. Now we have a process and a focus that is truly adding value to our customers and prospects.